Definition of Social Media Footprint A social media footprint is the sum of all the activity, content, and data linked to your presence on social platforms. Every comment, like, share, video upload, private message, profile update, and even your connections contribute to this footprint. Some of it is public and easy for others to find. […]

Your child is already building an online presence – whether you realize it or not. From their first baby photo on Instagram to their comments on YouTube, everything posted online becomes part of their digital footprint. That content can follow them for years. It could be seen by friends, schools, strangers, or even future employers. […]

Why your digital footprint matters more than ever Every post, like, comment, and old profile leaves a trail. That trail can affect job offers, college admissions, relationships, and even your safety. Reducing your online presence is not about hiding. It is about protecting your privacy and controlling your digital story. People often think the internet […]

Why your social media matters to colleges You’ve studied for the SAT, written the perfect essay, and lined up strong recommendation letters. But what about your Facebook posts from two years ago? Or that tweet you made without thinking? Colleges are not just looking at grades. They are also looking at character. And increasingly, they […]

Why your social media is part of your brand You are already being Googled. Whether you are job hunting, pitching clients, or networking with peers, your name is probably being searched. And what shows up first? Often, it is your social media profiles. Recruiters, hiring managers, and potential collaborators are all making quick judgments based […]

Background checks for employment have become a routine part of recruitment – you can learn about what gets checked here. Over 90% of US employers run at least one type of background check. What began as simple identity confirmation now includes credit pulls, drug tests, and deep dives into public online behavior. A Harris Poll […]

Why background checks matter Background screening is now routine hiring practice. A 2022 PBSA survey found that 94 percent of US employers ran at least one type of background check on candidates. In the last decade the scope of these checks has expanded. Credit reports, driving histories, drug tests, and criminal records still matter, but […]

The high-stakes reality of social media screening Recruiters lean on your online presence long before the interview. Recent surveys show that 70 percent of employers review candidates’ profiles, and 54 percent have rejected an applicant after spotting troubling content and in some industries that figure climbs above 90 percent. Screening does not stop after onboarding. […]

Take Back Your Freedom Online! This 4th of July is not just about fireworks and barbecues. It is about freedom. Your personal freedom extends beyond physical borders. It includes your online privacy and the control of your digital footprint. But in the modern day, your digital privacy and freedom is under threat by more companies […]

In today’s job market, your online presence can be just as important as your resume. A recent survey by CareerBuilder found that 70 percent of employers check candidates’ social media profiles before offering a job. What they find could determine whether you land the role or get passed over. Cleaning up your social media before […]