Broker profile

PeopleSmart

  • Redact removes listings automatically

An LTVCO brand that now sells a B2B sales-lead and recruiting contact database, marketed as "Find Professional Contacts" with a LinkedIn extension and credit pricing at $69-$99 a month. The consumer people-search index it launched with in 2010 is still running underneath - its own opt-out is explicitly about removal from "PeopleSmart's People Search results". Both descriptions are true at once, and only one of them is on the marketing page.

PeopleSmart homepage screenshot

PeopleSmart overview

At a glance

Quick facts
Privacy Risk
LimitedModerateSubstantialExtensive
Data published
Extensive
Re-listing frequency
Recurring
Complaint record
Pattern of complaints
Opt-out friction
Moderate
Operator opacity
Mostly disclosed
Prior data incidents
None documented

Each broker is scored 1 to 4 across the six dimensions above; higher means more exposure, and the overall gauge is their average.

What each dimension means
  • Data published: how much and how sensitive the personal data they put out.
  • Re-listing frequency: how quickly you reappear after opting out.
  • Complaint record: the volume and pattern of complaints across BBB, Trustpilot, and Sitejabber. No listing, or a listing with no reviews, counts against the broker.
  • Opt-out friction: how hard the removal process is to complete.
  • Operator opacity: how hidden the operating company and its principals are.
  • Prior data incidents: history of breaches or leaks of the data they hold.
Category

B2B contact database · consumer people search underneath

Operating entity

PeopleSmart LLC

Parent family

LTVCO · BeenVerified

Launched

September 2, 2010, by Inflection of Palo Alto

Registered address

48 W 38th Street, 8th Floor, New York, NY

CA registration

"BeenVerified, LLC and its subsidiaries and affiliates" · 13 domains

Pricing

$1 seven-day trial → $69/mo (150 credits) or $99/mo (300)

BBB

No PeopleSmart profile · only a legacy "Inflection" file

Opt-out

On-site form + email verification · 24h stated

Still a people search?

Yes · the opt-out flow says so in its own words

Background

Background

A brand that changed shape

PeopleSmart is not what most removal guides assume it is, and it's also not what its own homepage says it is. The marketing sells a professional contact database to recruiters and sales teams. The consumer people-search product that made the brand is still live behind it, and the company's own removal instructions are the thing that gives that away.

Operating entity

PeopleSmart LLC

Parent

The Lifetime Value Co. LLC (LTVCO)

Founded by

Inflection, Palo Alto, CA

Launched

September 2, 2010

Current product

B2B contact search · LinkedIn Chrome extension

Legacy product

Consumer people search · still indexed

Today peoplesmart.com markets itself around "Find Professional Contacts". It sells work emails, direct phone numbers, and job titles by the credit, with a Chrome extension that pulls contact details while you browse LinkedIn, at $69 a month for 150 credits or $99 a month for 300 after a $1 seven-day trial. That is a sales-intelligence product, and describing PeopleSmart as a consumer people-search site full stop gets it wrong.

Describing it as purely B2B gets it wrong the other way. The support pages and the opt-out flow are explicit that what they remove is your listing "from PeopleSmart's People Search results" - so the consumer index is still there, still queryable, and still the thing you need to opt out of. If you're here because your name turned up on PeopleSmart, that index is why.

The history explains the split. PeopleSmart launched on September 2, 2010 from Inflection, a Palo Alto company that raised a $30 million Series A around the same time and also built Archives.com, which it sold to Ancestry for $100 million in 2012 - a separate transaction from anything involving PeopleSmart. The brand later moved into the BeenVerified group, now The Lifetime Value Co.

⚠️ That move is dated 2014 almost everywhere online, and we cannot find a primary source for it. Every citation we followed traced back to an uncited opt-out guide rather than to a filing, a press release, or contemporaneous coverage. The current ownership is not in doubt - peoplesmart.com is named on LTVCO's California data-broker registration - but the year it changed hands is not something we'll assert.

Don't read the B2B pivot as good news for your privacy. A professional contact database and a consumer people-search index are different products built from overlapping data. The pivot changed who the site sells to. It did not remove your record.

Data Published

Data types

Two products, one dataset

Sensitive: elevated identity-theft, doxxing, or safety riskStandard public-record field

The B2B product. What the current marketing says it sells to recruiters and sales teams.

  • Full name and job title
  • Work email address
  • Direct phone numberSensitive
  • Employer and industry
  • LinkedIn profile matching via browser extensionSensitive

The consumer index underneath. The people-search results the site's own opt-out flow exists to remove, on the shared LTVCO backbone.

  • Address historySensitive
  • Personal phone numbers and email addresses
  • Age and date of birthSensitive
  • Relatives and known associates
  • Employment and education history
  • Social profilesSensitive

The extension is the part worth pausing on. A browser extension that resolves a LinkedIn profile to a direct phone number is doing identity matching on the fly, against the same backbone that powers the consumer index. Opting out of the people-search results is the lever available to you; there's no published way to exclude yourself from the B2B side specifically.

Contact

Contacts & links

Family and brand desks
Operating entity

PeopleSmart LLC

Parent

The Lifetime Value Co. LLC (LTVCO)

Registered privacy contact
Brand privacy contact
Registered phone
Registered address

48 W 38th Street, 8th Floor New York, NY 10018

Use privacy@peoplesmart.com when you have several records. The search form handles one at a time; the brand's own instructions point multiple-record requests at the email address. For a California Delete Act escalation, name privacy@ltvco.com instead - that's the contact the operator filed with the regulator.

Network

Sister brands

The LTVCO family

PeopleSmart sits on the same data backbone as twelve other domains under one California registration, filed as "BeenVerified, LLC and its subsidiaries and affiliates". The people-search brands in that set are the ones most likely to be showing the same record you found here.

The operator filed one rights portal for all thirteen sites. LTVCO's California registration names beenverified.com/svc/optout/search/comprehensive_optouts as the page where consumers exercise their privacy rights across the whole family - a statement made to a regulator, and the strongest evidence available that one submission is meant to cover the set.

The brand form is the one that works. PeopleSmart publishes its own separate opt-out, and testing across the family in August 2026 found each brand serves its own copy of that form on its own domain and keeps its own suppression list, so a submission at beenverified.com suppresses BeenVerified rather than PeopleSmart. Use PeopleSmart's form, then file separately on the other brands you can find yourself on.

Owned or operated by The Lifetime Value Co.16 entities in this network · 9-brand data backboneExplore the full map

Reputation

Trust signals

Thin and one-sided

PeopleSmart has almost no reputational footprint under its own name. What exists is heavily negative, and the one BBB record that mentions the brand is filed under a company name it stopped using years ago.

SmartCustomer (formerly Sitejabber)125 reviews · 92% one-star1.6 / 5As of 2026-08View reviews ↗
BBB (filed under "Inflection")Omaha NE · not accredited · 33 complaints in 3 yearsA+As of 2026-08View profile ↗
TrustpilotProfile exists but is unclaimed with no reviews0 reviewsAs of 2026-08
ComplaintsBoardNo aggregate page foundNo listingAs of 2026-08
  • Charged after a trial the customer thought they had cancelled

  • Contact data sold as verified turning out to be stale

  • Difficulty getting a listing removed and keeping it removed

Treat the A+ with care. There is no BBB profile under "PeopleSmart" at all. The only record naming the brand is filed under Inflection, its 2010 founder, at an Omaha address, and GoodHire appears on the same file. That looks like a stale legacy listing rather than a current assessment of the business, so the rating is not a reliable read on PeopleSmart as it operates today.

Litigation

Litigation history

Six cases touch this brand

PeopleSmart LLC has been sued under its own name twice, in the Atlas Daniel's Law case in New Jersey, which is back in state court, and in a suit in New York federal court over listing Coloradans' cell numbers, dropped in August 2026. Three more suits named only the parent but were built around PeopleSmart's $1 trial, in Ohio, California and Illinois. The Ohio plaintiffs dropped theirs, the California case is still open, and an Illinois judge threw out the third in February 2026. A 2021 California suit against BeenVerified also covered peoplesmart.com, and was dropped the following year.

Atlas Data Privacy Corp. v. The Lifetime Value Co. LLC

In NJ state court since Nov 2024

Superior Court of New Jersey, Mercer County · MER-L-000272-24 · Filed February 7, 2024

Statute

New Jersey Daniel's Law

PeopleSmart LLC

Named in the first complaint

Time in federal court

D.N.J. 1:24-cv-04850 · removed April 11, 2024 · remanded November 20, 2024

Covered persons

19,398 assignors

Atlas Data Privacy Corporation sued as the assignee of 19,398 people protected by Daniel's Law, which lets New Jersey's judges, prosecutors, police and their families have their home addresses and unlisted phone numbers taken down. PeopleSmart's own opt-out page has a separate Daniel's Law route for these covered persons, which our removal guide describes. PeopleSmart LLC was a defendant from the February 2024 filing onward, along with the parent and the other brand companies.

The defendants moved the suit to federal court, which ruled in November 2024 that it had no jurisdiction and returned it to Mercer County, and the appeals court declined to step in the following March. It appears on Atlas's November 2025 roster of 111 open state cases, and the state Supreme Court said no to coordinating them on May 1, 2026. No ruling on the claims has been published that we can find.

Collins v. BeenVerified, LLC

Dismissed Aug 11, 2026

S.D. New York · 1:25-cv-02577 · Colorado Prevention of Telemarketing Fraud Act · Filed March 2025

PeopleSmart LLC

Added April 2026 · dismissed August 11, 2026

Judge

Analisa Torres

Plaintiff's firm

Bursor & Fisher

A contact database that sells direct and personal phone numbers sits close to what this suit was about. Since 2005 Colorado's telemarketing fraud statute has barred companies from knowingly putting a person's cell number in a for-profit directory without that person's consent, and the March 2025 complaint applied that to BeenVerified's listings of Colorado residents. PeopleSmart LLC was one of six LTVCO companies the April 2026 amended complaint added.

On August 11, 2026 the plaintiff walked away from the case against all eight companies, keeping the right to sue again, and no public filing gives a reason.

Bellanca v. Lifetime Value Co. LLC

Voluntarily dismissed Mar 28, 2024

N.D. Ohio 1:23-cv-02023 · Filed October 16, 2023 · Terminated March 28, 2024

Court

Northern District of Ohio

Judge

Dan A. Polster

Nature of suit

360 Personal Injury: Other · diversity jurisdiction

Theory

Ohio right of publicity

Outcome

Named plaintiffs' claims dismissed with prejudice, class claims without

An Ohio right-of-publicity action against the family's parent company, pleaded expressly around PeopleSmart, whose trial the complaint said used Ohioans' identities to advertise subscriptions. About five months in, the two plaintiffs filed an agreed notice ending it, with each side paying its own costs, and Judge Dan A. Polster approved it on March 28, 2024. Nothing on the docket says whether money changed hands.

Heinz v. The Lifetime Value Co., LLC

Active

E.D. Cal. 2:25-cv-00949 · Filed March 26, 2025 · Open

Court

Eastern District of California

Judge

Dena M. Coggins (reassigned from John A. Mendez in early 2026)

Counts

Four, under the publicity statutes of California, Nevada, Indiana and Alabama

Brand at issue

PeopleSmart, named throughout the complaint

Six plaintiffs from four states say the parent used their names and contact details in PeopleSmart's $1 seven-day trial to sell monthly subscriptions, without the written consent their states' right-of-publicity laws require. The docket lists it as a fraud case, but every count in the original complaint is a publicity claim and PeopleSmart is the only platform it names. It's the Ohio case's theory taken to four more states by the same plaintiffs' firm. The company moved to dismiss the amended complaint in October 2025, and the case was still open at its last docket entry in July 2026.

Dawkins v. The Lifetime Value Co.

Dismissed with prejudice Feb 11, 2026

Circuit Court of DuPage County, Illinois · No. 2025LA001084 · Illinois Right of Publicity Act

Judge

Robert Rohm

Brand at issue

PeopleSmart

Ruling

A trial that costs $1 isn't a commercial use of anyone's identity under the Act

Two Illinois residents said PeopleSmart showed their details to $1 trial users as teasers for a monthly subscription, which they argued broke the state's right-of-publicity law. At the February 11, 2026 hearing Judge Robert Rohm accepted that the trial existed to sell subscriptions, but held that because it wasn't free there was no violation, and dismissed with prejudice. According to Ice Miller's write-up, he said he might reconsider if the plaintiffs' lawyers found a decision holding that a paid trial breaks the Act.

Escobar v. BeenVerified, Inc.

Dropped with prejudice Mar 28, 2022

N.D. California, San Francisco · 3:21-cv-09433 · Filed December 6, 2021 · California Right of Publicity statute

Judge

Maxine M. Chesney

Defendants

BeenVerified, Inc. and BeenVerified, LLC

Sites named

beenverified.com and peoplesmart.com

A Californian who had never subscribed to either site said BeenVerified put his name and details in free teaser profiles to sell subscriptions, and the complaint covers peoplesmart.com alongside beenverified.com. PeopleSmart LLC wasn't a defendant; the two BeenVerified companies were. Nothing was ever argued. After the companies had their response deadline pushed back to discuss an early resolution, he dismissed his own claim with prejudice on March 28, 2022, and the proposed class of Californians got nothing from it.

Beyond these six cases, we haven't found another lawsuit naming PeopleSmart LLC. Fresh FTC, state attorney general and California privacy agency searches found no action against PeopleSmart or the wider LTVCO family, and we haven't found a data breach or leak affecting them, as of the last-updated date below.

FAQ

Q & A

Q & A
Is PeopleSmart still a people-search site?

Yes, underneath. The homepage sells a B2B professional contact database now, but the support pages and the opt-out flow are explicit that what they remove is your listing from "PeopleSmart's People Search results". The consumer index is live, it's on the shared LTVCO backbone, and it's the thing you opt out of.

Who owns PeopleSmart?

PeopleSmart LLC, part of The Lifetime Value Co. (LTVCO), the New York company behind BeenVerified. peoplesmart.com is named on LTVCO's California data-broker registration alongside twelve other domains. It was launched in 2010 by a different company, Inflection of Palo Alto, and moved into the BeenVerified group later - the year that happened is widely reported as 2014, but we found no primary source for it and won't state it as fact.

What does PeopleSmart cost?

The current B2B product runs on credits - $69 a month for 150 or $99 a month for 300, after a $1 seven-day trial. There's no separate consumer subscription advertised on the site today, which is part of why the people-search index is easy to miss.

Does opting out of BeenVerified clear PeopleSmart too?

No. The operator's California filing does name a single comprehensive portal at beenverified.com for all thirteen of its domains, but testing across the family in August 2026 found each brand serves its own copy of that form on its own domain and keeps its own suppression list, so a submission there suppresses BeenVerified rather than PeopleSmart. Use PeopleSmart's own form, and submit individually on each of the other brands you show up on.

Can I keep my details out of the LinkedIn extension?

There is one published form and no separate B2B exclusion route we could find. The form is headed "Contact Search" and asks for employer and job title, while its own copy describes removal from "PeopleSmart's People Search results", so it is not clear which index one submission clears. Use the form, then email privacy@peoplesmart.com stating that your request covers all products rather than People Search results only.

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Last updated:

September 22, 2026 · Court cases rechecked. PeopleSmart LLC is a defendant in the Atlas Daniel's Law case and was added to a New York class action that ended in August, the California case turned out to be about PeopleSmart too, the Illinois ruling is now listed, the 2021 Escobar case against BeenVerified, which covered peoplesmart.com, is added, and the Ohio card gives the agreed dismissal. FTC, attorney general and CPPA searches rerun. First drafted August 5, 2026 from PeopleSmart's own marketing, pricing, and support pages, the LTVCO family's California data-broker filing read directly from the registry CSV, the CourtListener docket for the Ohio case pleaded around this brand, and third-party review platforms.