Broker profile

PeopleSmart

An LTVCO brand that now sells a B2B sales-lead and recruiting contact database, marketed as "Find Professional Contacts" with a LinkedIn extension and credit pricing at $69-$99 a month. The consumer people-search index it launched with in 2010 is still running underneath - its own opt-out is explicitly about removal from "PeopleSmart's People Search results". Both descriptions are true at once, and only one of them is on the marketing page.

Manual removal guideVisit peoplesmart.com
PeopleSmart homepage screenshot

PeopleSmart overview

At a glance

Quick facts
Privacy Risk
LimitedModerateSubstantialExtensive
Data published
Extensive
Re-listing frequency
Recurring
Complaint record
Pattern of complaints
Opt-out friction
Moderate
Operator opacity
Mostly disclosed
Prior data incidents
None documented

Each broker is scored 1 to 4 across the six dimensions above; higher means more exposure, and the overall gauge is their average.

What each dimension means
  • Data published: how much and how sensitive the personal data they put out.
  • Re-listing frequency: how quickly you reappear after opting out.
  • Complaint record: volume and pattern of complaints across BBB, Trustpilot, and Sitejabber; no findable review presence counts against the broker.
  • Opt-out friction: how hard the removal process is to complete.
  • Operator opacity: how hidden the operating company and its principals are.
  • Prior data incidents: history of breaches or leaks of the data they hold.
Category

B2B contact database · consumer people search underneath

Operating entity

PeopleSmart LLC

Parent family

LTVCO · BeenVerified

Launched

September 2, 2010, by Inflection of Palo Alto

Registered address

48 W 38th Street, 8th Floor, New York, NY

CA registration

"BeenVerified, LLC and its subsidiaries and affiliates" · 13 domains

Pricing

$1 seven-day trial → $69/mo (150 credits) or $99/mo (300)

BBB

No PeopleSmart profile · only a legacy "Inflection" file

Opt-out

On-site form + email verification · 24h stated

Still a people search?

Yes · the opt-out flow says so in its own words

Background

Background

A brand that changed shape

PeopleSmart is not what most removal guides assume it is, and it's also not what its own homepage says it is. The marketing sells a professional contact database to recruiters and sales teams. The consumer people-search product that made the brand is still live behind it, and the company's own removal instructions are the thing that gives that away.

Operating entity

PeopleSmart LLC

Parent

The Lifetime Value Co. LLC (LTVCO)

Founded by

Inflection, Palo Alto, CA

Launched

September 2, 2010

Current product

B2B contact search · LinkedIn Chrome extension

Legacy product

Consumer people search · still indexed

Today peoplesmart.com markets itself around "Find Professional Contacts". It sells work emails, direct phone numbers, and job titles by the credit, with a Chrome extension that pulls contact details while you browse LinkedIn, at $69 a month for 150 credits or $99 a month for 300 after a $1 seven-day trial. That is a sales-intelligence product, and describing PeopleSmart as a consumer people-search site full stop gets it wrong.

Describing it as purely B2B gets it wrong the other way. The support pages and the opt-out flow are explicit that what they remove is your listing "from PeopleSmart's People Search results" - so the consumer index is still there, still queryable, and still the thing you need to opt out of. If you're here because your name turned up on PeopleSmart, that index is why.

The history explains the split. PeopleSmart launched on September 2, 2010 from Inflection, a Palo Alto company that raised a $30 million Series A around the same time and also built Archives.com, which it sold to Ancestry for $100 million in 2012 - a separate transaction from anything involving PeopleSmart. The brand later moved into the BeenVerified group, now The Lifetime Value Co.

⚠️ That move is dated 2014 almost everywhere online, and we cannot find a primary source for it. Every citation we followed traced back to an uncited opt-out guide rather than to a filing, a press release, or contemporaneous coverage. The current ownership is not in doubt - peoplesmart.com is named on LTVCO's California data-broker registration - but the year it changed hands is not something we'll assert.

Don't read the B2B pivot as good news for your privacy. A professional contact database and a consumer people-search index are different products built from overlapping data. The pivot changed who the site sells to. It did not remove your record.

Data Published

Data types

Two products, one dataset

Sensitive: elevated identity-theft, doxxing, or safety riskStandard public-record field

The B2B product. What the current marketing says it sells to recruiters and sales teams.

  • Full name and job title
  • Work email address
  • Direct phone numberSensitive
  • Employer and industry
  • LinkedIn profile matching via browser extensionSensitive

The consumer index underneath. The people-search results the site's own opt-out flow exists to remove, on the shared LTVCO backbone.

  • Address historySensitive
  • Personal phone numbers and email addresses
  • Age and date of birthSensitive
  • Relatives and known associates
  • Employment and education history
  • Social profilesSensitive

The extension is the part worth pausing on. A browser extension that resolves a LinkedIn profile to a direct phone number is doing identity matching on the fly, against the same backbone that powers the consumer index. Opting out of the people-search results is the lever available to you; there's no published way to exclude yourself from the B2B side specifically.

Contact

Contacts & links

Family and brand desks
Operating entity

PeopleSmart LLC

Parent

The Lifetime Value Co. LLC (LTVCO)

Registered privacy contact

privacy@ltvco.com

Brand privacy contact

privacy@peoplesmart.com

Registered phone

347-931-2725

Registered address

48 W 38th Street, 8th Floor New York, NY 10018

Brand opt-out

peoplesmart.com/app/optout/search

Filed family rights portal

beenverified.com/svc/optout/search/comprehensive_optouts

Website

https://www.peoplesmart.com/

Use privacy@peoplesmart.com when you have several records. The search form handles one at a time; the brand's own instructions point multiple-record requests at the email address. For a California Delete Act escalation, name privacy@ltvco.com instead - that's the contact the operator filed with the regulator.

Network

Sister brands

The LTVCO family

PeopleSmart sits on the same data backbone as twelve other domains under one California registration, filed as "BeenVerified, LLC and its subsidiaries and affiliates". The people-search brands in that set are the ones most likely to be showing the same record you found here.

The operator filed one rights portal for all thirteen sites. LTVCO's California registration names beenverified.com/svc/optout/search/comprehensive_optouts as the page where consumers exercise their privacy rights across the whole family - a statement made to a regulator, and the strongest evidence available that one submission is meant to cover the set.

The brand form is the one that works. PeopleSmart publishes its own separate opt-out, and testing across the family in August 2026 found each brand serves its own copy of that form on its own domain and keeps its own suppression list, so a submission at beenverified.com suppresses BeenVerified rather than PeopleSmart. Use PeopleSmart's form, then file separately on the other brands you can find yourself on.

Owned or operated by The Lifetime Value Co.16 entities in this network · 9-brand data backboneExplore the full map
beenverified.compeoplelooker.comneighborwho.comownerly.comnumberguru.comreversephone.combumper.comfreephonetracer.com
Redirects to peoplesmart.com
emailfinder.commoneybot5000.comfamfinder.com

Reputation

Trust signals

Thin and one-sided

PeopleSmart has almost no reputational footprint under its own name. What exists is heavily negative, and the one BBB record that mentions the brand is filed under a company name it stopped using years ago.

SmartCustomer (formerly Sitejabber)125 reviews · 92% one-star1.6 / 5As of 2026-08View reviews ↗
BBB (filed under "Inflection")Omaha NE · not accredited · 33 complaints in 3 yearsA+As of 2026-08View profile ↗
TrustpilotProfile exists but is unclaimed with no reviews0 reviewsAs of 2026-08
ComplaintsBoardNo aggregate page foundNo listingAs of 2026-08

  • Charged after a trial the customer thought they had cancelled

  • Contact data sold as verified turning out to be stale

  • Difficulty getting a listing removed and keeping it removed

Treat the A+ with care. There is no BBB profile under "PeopleSmart" at all. The only record naming the brand is filed under Inflection, its 2010 founder, at an Omaha address, and GoodHire appears on the same file. That looks like a stale legacy listing rather than a current assessment of the business, so the rating is not a reliable read on PeopleSmart as it operates today.

Litigation

Litigation history

Named in one case

PeopleSmart itself has not been sued under its own name. One case against its parent was pleaded specifically around this brand, and a second names the parent without identifying which of the thirteen domains it concerns.

Bellanca v. Lifetime Value Co. LLC

Dismissed

N.D. Ohio 1:23-cv-02023 · Filed October 16, 2023 · Terminated March 28, 2024

Court

Northern District of Ohio

Judge

Dan A. Polster

Nature of suit

360 Personal Injury: Other · diversity jurisdiction

Theory

Ohio right of publicity

Outcome

Terminated March 28, 2024 · reason not determined

An Ohio right-of-publicity action against the family's parent company, pleaded expressly around PeopleSmart - the claim being that the site used a person's identity to advertise its own subscriptions. It ran about five months and terminated in March 2024. The docket doesn't record why, so we don't characterise the ending as a win, a loss, or a settlement.

Heinz v. The Lifetime Value Co., LLC

Active

E.D. Cal. 2:25-cv-00949 · Filed March 26, 2025 · Open

Court

Eastern District of California

Judge

John A. Mendez

Nature of suit

370 Other Fraud · diversity jurisdiction

Brand at issue

Not identified in the retrievable docket

A fraud action against the parent, filed in March 2025 and still open. Which LTVCO brand it concerns isn't stated in the docket text we can retrieve, so it belongs on this page as parent-level litigation rather than as a PeopleSmart case.

We found no FTC enforcement action, no state attorney-general action, and no data breach or leak affecting PeopleSmart or the wider LTVCO family.

FAQ

Q & A

Q & A
Is PeopleSmart still a people-search site?

Yes, underneath. The homepage sells a B2B professional contact database now, but the support pages and the opt-out flow are explicit that what they remove is your listing from "PeopleSmart's People Search results". The consumer index is live, it's on the shared LTVCO backbone, and it's the thing you opt out of.

Who owns PeopleSmart?

PeopleSmart LLC, part of The Lifetime Value Co. (LTVCO), the New York company behind BeenVerified. peoplesmart.com is named on LTVCO's California data-broker registration alongside twelve other domains. It was launched in 2010 by a different company, Inflection of Palo Alto, and moved into the BeenVerified group later - the year that happened is widely reported as 2014, but we found no primary source for it and won't state it as fact.

What does PeopleSmart cost?

The current B2B product runs on credits - $69 a month for 150 or $99 a month for 300, after a $1 seven-day trial. There's no separate consumer subscription advertised on the site today, which is part of why the people-search index is easy to miss.

Does opting out of BeenVerified clear PeopleSmart too?

No. The operator's California filing does name a single comprehensive portal at beenverified.com for all thirteen of its domains, but testing across the family in August 2026 found each brand serves its own copy of that form on its own domain and keeps its own suppression list, so a submission there suppresses BeenVerified rather than PeopleSmart. Use PeopleSmart's own form, and submit individually on each of the other brands you show up on.

Can I keep my details out of the LinkedIn extension?

There is one published form and no separate B2B exclusion route we could find. The form is headed "Contact Search" and asks for employer and job title, while its own copy describes removal from "PeopleSmart's People Search results", so it is not clear which index one submission clears. Use the form, then email privacy@peoplesmart.com stating that your request covers all products rather than People Search results only.

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Last updated:

August 5, 2026 · Drafted from PeopleSmart's own marketing, pricing, and support pages, the LTVCO family's California data-broker filing read directly from the registry CSV, the CourtListener docket for the Ohio case pleaded around this brand, and third-party review platforms.