ReversePhone's removal process is run by BeenVerified

ReversePhone doesn't host an opt-out of its own. The Do Not Sell or Share My Personal Information link in its footer lands on BeenVerified's opt-out portal at beenverified.com/app/optout/search - that's where a removal request against this site actually gets filed, and the BeenVerified removal guide documents that flow screen by screen.

Broker profile

ReversePhone

Redact removes listings automatically

The newer of LTVCO's two reverse-phone brands - a single 10-digit search box that teases the person behind a number, then sells the full report on a subscription whose prices only surface in BBB complaint records ($1 trial, $29.99/month after). The brand launched in 2024, but it runs on the same data backbone that has powered BeenVerified since 2007. The removal fact that matters most - ReversePhone doesn't run the process itself: its Do Not Sell footer link hands you to BeenVerified's opt-out portal, where the request actually gets filed.

Manual removal guide Visit reversephone.com

ReversePhone overview

At a glance

Quick facts

Privacy Risk

LimitedModerateSubstantialExtensive

Data published: Substantial
Re-listing frequency: Occasional
Complaint record: Mixed
Opt-out friction: Moderate
Operator opacity: Mostly disclosed
Prior data incidents: None documented

Each broker is scored 1 to 4 across the six dimensions above; higher means more exposure, and the overall gauge is their average.

What each dimension means

Data published: how much and how sensitive the personal data they put out.
Re-listing frequency: how quickly you reappear after opting out.
Complaint record: the volume and pattern of complaints across BBB, Trustpilot, and Sitejabber. No listing, or a listing with no reviews, counts against the broker.
Opt-out friction: how hard the removal process is to complete.
Operator opacity: how hidden the operating company and its principals are.
Prior data incidents: history of breaches or leaks of the data they hold.

Category: Reverse phone lookup · people-search reports
Operating entity: ReversePhone, LLC (The Lifetime Value Co.)
Headquarters: 48 W 38th St, 8th Floor New York, NY 10018
Brand launched: 2024 · on LTVCO's 2007 backbone
Pricing: $1 trial · $29.99/mo after (per BBB complaints)
BBB rating: B- · 6 complaints in 3 years
CA registration: BeenVerified, LLC umbrella · 13 sites
Opt-out: Runs through BeenVerified's portal · footer link
FCRA covered?: No

Background

LTVCO's newest phone brand

ReversePhone is a one-product site - type in a 10-digit US number and it teases the caller's name, address history, emails, social profiles, photos, and employment, then funnels into a paid subscription to see the full report. The site itself is young. Its own About page says founded 2024, and its BBB file opened that September. The data behind it isn't young at all - it rides the shared backbone The Lifetime Value Co. (LTVCO) has been building since 2007 under BeenVerified.

Controller (privacy policy): "The Lifetime Value Co. LLC acting through ReversePhone, LLC"
Address: 48 West 38th Street, 8th Floor New York, NY 10018
Brand launched: 2024 (About page)
BBB file opened: September 9, 2024
Mobile apps: Google Play · App Store billing referenced in its FAQ
Terms updated: June 15, 2026

The ownership trail is unusually clean for this industry. The privacy policy names the operator outright, LTVCO's own brand page lists ReversePhone among its nine consumer brands, and the CPPA Delete Act registry lists reversephone.com among the 13 sites covered by the "BeenVerified, LLC and its subsidiaries and affiliates" registration. Vermont's registry lists the family too, per a third-party index of the official database. The California filing is also a window into scale - the family reports 657,801 opt-out requests and 31,905 deletion requests received in a single reporting year, with a mean response time of 10-12 days. Suppression at LTVCO is an industrial pipeline, not a mailbox.

The terms, updated June 15, 2026, contract with ReversePhone, LLC under New York law and route every dispute into individual arbitration through Arbitration Resolution Services, with a class-action waiver.

The price only shows up on your card statement. ReversePhone's public FAQ, billing, and refund pages display no dollar amounts. What we know about pricing comes from BBB complaint records - a $1.00 trial running 7-10 days that auto-renews at $29.99/month, plus one complaint about an unauthorized $24.99 charge. If you only wanted one lookup, check the statement.

Data Published

Data types

9 categories

Sensitive: elevated identity-theft, doxxing, or safety riskStandard public-record field

A search result teases what the report holds on the person behind the number - the About page claims searches across "billions of public records" - and gates the details behind the subscription.

Phone owner's name (reverse lookup on 10-digit US numbers)
Phone type - cell, landline, or VoIP
Location and address historySensitive
Email addresses
Social media profiles
Photos
Employment details
Associated and related phone numbers
Community spam and nuisance-caller reports

A reverse index flips the exposure. The usual people-search risk starts with someone knowing your name. Here, anyone holding just your number - a missed call, a marketplace listing, a dating app - can work backward to your name, address history, and social profiles. That's why suppressing phone-lookup brands is worth doing even if nobody has ever searched your name.

Accuracy is disclaimed up front. The homepage's own fine print says report information "is not necessarily 100% accurate, complete or up to date," and thin-results complaints show up in its BBB record. A wrong match still surfaces under your number until it's suppressed.

Contact

Contacts & links

Documented channels

Operating entity: ReversePhone, LLC (The Lifetime Value Co. LLC)
Headquarters: 48 West 38th Street, 8th Floor New York, NY 10018
Mailing address (BBB): PO Box 105168 Atlanta, GA 30348
Support: support@reversephone.com · 1 (855) 904-5564
Family privacy contact: privacy@ltvco.com (CPPA registration)
EU / UK requests: EDPO · EDPO UK

Key links

Homepagereversephone.com Opt-out (via BeenVerified)beenverified.com/app/optout/search Privacy policyreversephone.com/privacy-policy Terms of servicereversephone.com/terms About pagereversephone.com/about FAQ hubreversephone.com/faq BBB profilebbb.org - B- rating CPPA registration (2026 CSV)cppa.ca.gov/data_broker_registry Parent: LTVCO brand listltvco.com/brands

One brand's support desk, one family's privacy team. Day-to-day requests go to support@reversephone.com or the phone line. The California registration lists privacy@ltvco.com as the family-wide privacy contact - that's the address with a regulator's filing behind it if the brand channel stalls.

Network

Sister brands

The LTVCO family

ReversePhone is one of nine consumer brands on LTVCO's brand list, and one of 13 sites on the family's California registration - the filing also sweeps in freephonetracer.com, emailfinder.com, wingmate.com, and famfinder.com, which don't appear on the public brand page. Its closest sibling is NumberGuru, LTVCO's other phone-lookup brand. The family members Redact profiles are below.

wingmate.com has left the business. It's still named on the filing, but as of August 2026 the site serves an astrology and personal-development app with no lookup product, so there's no listing there to remove.

ReversePhone's removal is BeenVerified's process. The Do Not Sell or Share My Personal Information link in ReversePhone's footer lands on BeenVerified's portal at beenverified.com/app/optout/search - there is no separate ReversePhone-branded flow to run. The rest of the family still runs per-brand opt-outs, so a request filed through the portal doesn't clear NumberGuru or the other siblings.

Owned or operated by The Lifetime Value Co.16 entities in this network · 9-brand data backboneExplore the full map

Reputation

Trust signals

Young file, familiar themes

ReversePhone's review footprint is as young as the brand - a BBB file opened September 2024, a successor-Sitejabber listing with zero reviews, and a Trustpilot page we couldn't read on this pass. The BBB record is the one directly documented signal, and its complaint themes match the family playbook.

Better Business BureauReversePhone · not accredited · 6 complaints in 3 yearsB-As of 2026-08View profile ↗

TrustpilotPage blocked our reader (403) · no rating to citeNot readableAs of 2026-08Check Trustpilot ↗

SmartCustomer (formerly Sitejabber)Listing exists · zero reviewsNo reviewsAs of 2026-08Check SmartCustomer ↗

$1 trial auto-converting to a $29.99/month subscription consumers say they didn't knowingly agree to
Charges continuing after cancellation, including double billing for the same month
Refund failures - one complaint describes an unauthorized $24.99 charge on a prepaid card that took two months to reverse
A credit card required up front before results are shown
Thin or useless report data

The complaint record doubles as the price list. Because the public pages show no dollar amounts, the BBB complaints are where the $1 trial and the $29.99 renewal are documented. Unlike sibling BeenVerified's BBB profile, this young file carries no Pattern of Complaints alert - six complaints in three years is thin evidence either way.

Litigation

Litigation history

Named once, in 2026

ReversePhone, LLC has been named in one lawsuit that we can find, a class action in federal court in New York over cell numbers listed without consent, which added it in April 2026 and was dropped that August. The Atlas Daniel's Law case below targets the parent, both BeenVerified companies and five sister brand LLCs, and ReversePhone, LLC isn't among them. The Illinois ruling came in a suit over PeopleSmart.

Collins v. BeenVerified, LLC

Dropped Aug 11, 2026

S.D.N.Y. 1:25-cv-02577 · Filed March 28, 2025 · ReversePhone, LLC added April 2026

Statute: Colorado Prevention of Telemarketing Fraud Act, Colo. Rev. Stat. § 6-1-304(4)
Claim: Listing Coloradans' cell numbers in a commercial directory without consent
Outcome: Voluntarily dismissed without prejudice · no ruling on the claim

A reverse-phone site is a searchable list of phone numbers, which is the business this suit went after. Colorado's rule, on the books since 2005, is that nobody may knowingly put a cell number into a directory kept for commercial use without the number owner's affirmative consent, and Bursor & Fisher used it against BeenVerified and the parent in March 2025, over cell numbers shown on beenverified.com. An amended complaint in April 2026 added ReversePhone, LLC and five more LTVCO companies.

When Judge Analisa Torres checked on service in mid-July, none of the new defendants had appeared. On August 11, 2026 the plaintiff filed a Rule 41 notice dismissing all eight without prejudice, which ended the case before any ruling and leaves the claim free to be brought again.

Atlas Data Privacy Corp. v. The Lifetime Value Co. LLC, et al.

Parent-company litigation

Superior Court of New Jersey, Mercer County · MER-L-000272-24 · Filed February 7, 2024

Statute: New Jersey Daniel's Law
Named defendants: The Lifetime Value Co. LLC; BeenVerified, Inc.; BeenVerified, LLC; NeighborWho LLC; The NumberGuru, LLC; PeopleLooker LLC; PeopleSmart LLC; Ownerly, LLC
ReversePhone, LLC: Not a defendant
Covered persons: 19,398, per the notice of removal
Disposition: Remanded to Mercer County November 20, 2024 · on Atlas's November 2025 list of pending cases

Atlas Data Privacy Corporation brought this case as assignee for 19,398 people covered by Daniel's Law, a group of New Jersey judges, prosecutors, law enforcement officers and their relatives, claiming the LTVCO sites kept publishing home addresses and phone numbers the statute entitled them to have taken down. Between them, the February 2024 complaint and the March 2024 amended complaint name the parent and seven sister companies, and ReversePhone, LLC isn't one of them.

The case went to federal court in April 2024 and came back to Mercer County after the November 20, 2024 remand ruling. It was one of the 111 state suits Atlas still had open in November 2025, and New Jersey's Supreme Court declined to coordinate those cases on May 1, 2026. It belongs on this page because the companies it names are ReversePhone's parent and sister brands on the same data backbone, not because this site is a party.

Dawkins v. The Lifetime Value Co.

Dismissed with prejudice

Circuit Court of DuPage County, Illinois · Illinois Right of Publicity Act · Decided February 11, 2026

Platform at issue: PeopleSmart (sibling LTVCO brand)
Judge: Robert Rohm
Holding: The $1 seven-day paid trial defeats IRPA's commercial-purpose element

A putative class action alleging LTVCO's PeopleSmart platform used Illinois residents' identities as teasers to sell subscriptions. The court dismissed with prejudice, holding that the $1 paid trial defeats the commercial-purpose element the statute requires. Not a ReversePhone case, but the same parent runs the same $1-trial funnel across the family, so the ruling doubles as liability insulation for the teaser-and-trial model ReversePhone uses.

Ice Miller - case analysis ->

Collins is the only lawsuit we've found naming ReversePhone or ReversePhone, LLC. The FTC's case library has nothing under ReversePhone, BeenVerified or The Lifetime Value Co., and we haven't found a state attorney general or California privacy agency action against them as of the last-updated date below.

FAQ

Q & A

Common questions

Is ReversePhone a data broker?

Yes. ReversePhone is a reverse-phone-lookup site that connects a 10-digit US number to the person behind it - name, address history, emails, social profiles, photos, and employment - sourced from public records and sold on a subscription. California's Delete Act registry covers reversephone.com under the "BeenVerified, LLC and its subsidiaries and affiliates" registration, the umbrella filing for The Lifetime Value Co.'s brand family.

Who owns ReversePhone?

The Lifetime Value Co. (LTVCO) of New York, operating through ReversePhone, LLC - the privacy policy names the arrangement as "The Lifetime Value Co. LLC acting through ReversePhone, LLC," and LTVCO's own brand page lists ReversePhone among its nine consumer brands. The brand launched in 2024, but it runs on the shared data backbone LTVCO has operated since 2007, when the company was founded as BeenVerified by Josh Levy and Ross Cohen.

Does opting out of BeenVerified remove me from ReversePhone?

It's the same process. ReversePhone doesn't run a removal flow of its own - the Do Not Sell or Share My Personal Information link in its footer opens BeenVerified's opt-out portal at beenverified.com/app/optout/search, so BeenVerified's flow is the one that files it. If you've already been through that portal, search your number on reversephone.com to confirm the record cleared, and run the portal again for this listing if it's still showing. The other LTVCO brands, NumberGuru included, still run their own per-brand flows.

How do I remove my information from ReversePhone?

Open the Do Not Sell or Share My Personal Information link in the reversephone.com footer. It hands you to BeenVerified's opt-out portal - the removal process is run by BeenVerified, not by ReversePhone itself. Follow our BeenVerified removal guide through the portal, picking Do Not Sell My Information as the Request Type, then check reversephone.com after a few days. Our ReversePhone removal guide covers what's specific to this site.

Why was I charged $29.99 by ReversePhone?

BBB complaint records show a $1.00 trial that runs 7-10 days and auto-renews at $29.99 a month. The site's own public pages display no prices, so the card statement is where most people first meet the number. Cancel through 1 (855) 904-5564 or support@reversephone.com; refunds are case-by-case under its policy and can take up to 10 days to post. App Store and Google Play purchases have to be refunded through Apple or Google instead.

Is ReversePhone covered by FCRA?

No. Its terms state it is not a consumer reporting agency as defined by the Fair Credit Reporting Act and doesn't provide private-investigator services, so its reports legally can't be used for employment, credit, insurance, or tenant screening. The homepage adds that report information isn't necessarily accurate, complete, or up to date - a disclaimer, not a fix for a wrong record surfacing under your number.

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Last updated:

September 22, 2026 · Litigation rechecked. A New York class action named ReversePhone, LLC in April 2026 and was dropped in August, the Atlas case's own filings show ReversePhone, LLC isn't a defendant there, and the FTC, attorney general and CPPA searches were rerun. Removal route corrected August 10, 2026 after Hang-low followed the site's own footer link, which hands the process to BeenVerified's opt-out portal rather than a flow on reversephone.com. Otherwise drafted from ReversePhone's own policy pages, the CPPA Delete Act registry, and BBB complaint records.