Broker profile

PeopleLooker

A people-search and background-report brand of LTVCO (The Lifetime Value Co.), the family behind BeenVerified, sold on a $1 seven-day trial that converts to a monthly subscription. Reports pull addresses, phones, relatives, criminal and traffic records, property values and liens, unclaimed money, and social profiles across a claimed 120-plus sites. Its BBB file carries 77 complaints in three years, and its own storefront brand BackgroundChecks.me funnels searches into it.

Manual removal guideVisit peoplelooker.com
PeopleLooker homepage screenshot

PeopleLooker overview

At a glance

Quick facts
Privacy Risk
LimitedModerateSubstantialExtensive
Data published
Extensive
Re-listing frequency
Recurring
Complaint record
Pattern of complaints
Opt-out friction
Moderate
Operator opacity
Fully disclosed
Prior data incidents
None documented

Each broker is scored 1 to 4 across the six dimensions above; higher means more exposure, and the overall gauge is their average.

What each dimension means
  • Data published: how much and how sensitive the personal data they put out.
  • Re-listing frequency: how quickly you reappear after opting out.
  • Complaint record: volume and pattern of complaints across BBB, Trustpilot, and Sitejabber; no findable review presence counts against the broker.
  • Opt-out friction: how hard the removal process is to complete.
  • Operator opacity: how hidden the operating company and its principals are.
  • Prior data incidents: history of breaches or leaks of the data they hold.
Category

People search · background reports · property data

Operating entity

PeopleLooker LLC

Parent family

LTVCO · BeenVerified

BBB address

PO Box 105168, Atlanta, GA

Registered address

48 W 38th Street, 8th Floor, New York, NY

CA registration

"BeenVerified, LLC and its subsidiaries and affiliates" · 13 domains

BBB rating

B · not accredited · 77 complaints in 3 years

Pricing

$1 seven-day trial → $19.19-$23.99/mo

Opt-out

On-site form + email verification · ~24h stated

Storefront brand

BackgroundChecks.me

Background

Background

Site history

PeopleLooker is one of the consumer brands The Lifetime Value Co. runs on a single shared data backbone. Search a name, phone number, address, or email and it assembles a report, then sells access to it by subscription rather than per report. The brand is small next to BeenVerified, but the data behind it is the same data.

Operating entity

PeopleLooker LLC

Parent

The Lifetime Value Co. LLC (LTVCO)

Registered contact

privacy@ltvco.com · 347-931-2725

Registered address

48 W 38th Street, 8th Floor New York, NY 10018

BBB address

PO Box 105168 Atlanta, GA 30348-5168

BBB file opened

March 31, 2020

The corporate picture here is refreshingly plain by data-broker standards. PeopleLooker LLC has its own BBB business profile in Atlanta with its own phone line, and peoplelooker.com is named on the California data-broker registration filed as "BeenVerified, LLC and its subsidiaries and affiliates" out of 48 W 38th Street in New York. Nobody is hiding who runs this.

That filing is worth reading closely, because it is bigger than most write-ups of this family suggest. It covers thirteen domains on one registration - beenverified.com, peoplelooker.com, numberguru.com, ownerly.com, neighborwho.com, peoplesmart.com, bumper.com, freephonetracer.com, emailfinder.com, moneybot5000.com, reversephone.com, wingmate.com, and famfinder.com - with privacy@ltvco.com as the single registered contact for all of them. One of the thirteen has since left the business, since wingmate.com now runs an astrology app rather than a people search.

The same filing carries the family's own 2024 rights-request numbers, and they're the most useful thing on it. LTVCO reported 31,905 deletion requests received, 19,791 granted in full, 11,512 granted in part, and 602 denied, with a mean response time of 10 days and a median of 3. That partial-compliance column is unusual - most people-search operators report granting everything - and it's the clearest signal available that a request here can come back half-done.

The $1 trial is the entry price, not the price. PeopleLooker's own offers page lists a seven-day trial at $1 capped at 100 reports with no PDF downloads, a three-month plan at $19.19 a month, and a one-month plan at $23.99 a month. What that page does not state is the standard rate the $1 trial converts to, so check the terms you're shown at checkout rather than assuming it lands on one of the two published plans.

Data Published

Data types

13 categories

Sensitive: elevated identity-theft, doxxing, or safety riskStandard public-record field

What PeopleLooker says its reports contain, taken from its own product pages.

  • Full names and aliases
  • Age and date of birthSensitive
  • Address historySensitive
  • Phone numbers and email addresses
  • PhotosSensitive
  • Relatives and known associates
  • Job and education history
  • Criminal and traffic recordsSensitive
  • Property records with estimated valueSensitive
  • Liens against propertySensitive
  • Unclaimed money by stateSensitive
  • Social profiles across a claimed 120+ sitesSensitive
  • Reverse phone and email lookups

Unclaimed money and property liens are an unusual pairing. Most people-search reports stop at contact details and criminal history. Adding a searchable list of money owed to you by state, alongside liens against your home, gives anyone running a report on you a financial picture as well as a locational one - which is the part that matters if you're worried about targeted fraud rather than about being found.

Contact

Contacts & links

Family and brand desks
Operating entity

PeopleLooker LLC

Parent

The Lifetime Value Co. LLC (LTVCO)

Registered privacy contact

privacy@ltvco.com

Brand privacy contact

privacy@peoplelooker.com

Registered phone

347-931-2725

BBB-listed phone

(800) 218-3309

Brand opt-out

peoplelooker.com/app/optout/search

Filed family rights portal

beenverified.com/svc/optout/search/comprehensive_optouts

Website

https://www.peoplelooker.com/

Use privacy@peoplelooker.com for anything the form can't handle. International requests and formal data-subject requests go to the brand address rather than through the search form. For a California Delete Act escalation, privacy@ltvco.com is the address the operator itself filed with the regulator, so that's the one to name in a complaint.

Network

Sister brands

The LTVCO family

PeopleLooker sits on the same data backbone as twelve other domains under one California registration. All but wingmate.com have a profile in this directory. Its own front-end brand, BackgroundChecks.me, sells PeopleLooker memberships and routes every search into it.

The operator filed one rights portal for all thirteen sites. LTVCO's California registration names beenverified.com/svc/optout/search/comprehensive_optouts as the page where consumers exercise their privacy rights across the whole family. That's a statement made to a regulator, which makes it the strongest evidence available that one submission is meant to cover the set.

Don't stop at the family portal, though. Every third-party removal guide insists each brand needs its own opt-out, PeopleLooker still runs a separate form, and the portal itself blocks automated readers so nobody has been able to verify on-page what it actually clears. Run the comprehensive portal because it's what the operator filed, then check each brand you can find yourself on and submit individually where you're still listed.

Three BBB entities, three cities. BeenVerified LLC files in New York, PeopleLooker LLC in Atlanta, and PeopleSmart's only BBB record sits under "Inflection" in Omaha. There is no single family rating, so a complaint count you read for one brand says nothing about the others.

Owned or operated by The Lifetime Value Co.16 entities in this network · 9-brand data backboneExplore the full map
beenverified.compeoplesmart.comneighborwho.comownerly.comnumberguru.comreversephone.combackgroundchecks.mebumper.comfreephonetracer.com
Redirects to peoplesmart.com
emailfinder.commoneybot5000.comfamfinder.com

Reputation

Trust signals

Billing-led complaints

PeopleLooker has a real review footprint and it is consistently poor across every platform that carries it. The complaint mix is the familiar subscription-billing pattern rather than anything about report accuracy.

BBB (PeopleLooker LLC)Not accredited · 77 complaints in 3 years · file opened Mar 2020BAs of 2026-08
BBB customer reviews22 reviews2.05 / 5As of 2026-08
SmartCustomer (formerly Sitejabber)94 reviews · 76% one-star1.9 / 5As of 2026-08View reviews ↗
TrustpilotRead through a render proxy2.1 / 5As of 2026-08View reviews ↗
ComplaintsBoard7 reviews and 12 complaints · 0% resolved2.5 / 5As of 2026-08View complaints ↗

  • Charged after a trial the customer believed they had cancelled

  • Recurring charges continuing after cancellation

  • Reports thinner than the search preview implied

  • Difficulty getting a refund once billed

The BBB numbers here come from the complaint and review subpages, not the summary card. An earlier read of the profile returned 85 complaints and a 1.95 average; paging the actual lists returned 77 and 2.05. We publish the subpage figures because they're countable, and we flag the discrepancy rather than smoothing it - BBB's own totals drift between views.

The complaint categories are worth seeing in full. Of the 77 BBB complaints, 23 concern the product, 22 billing, 18 service, 7 sales, and the remainder order, delivery, and customer-service issues. That's a company whose customers complain about being charged roughly as often as about what they got.

Litigation

Litigation history

Family-level only

No litigation names PeopleLooker or PeopleLooker LLC directly. Its parent has been sued twice in the last three years, and both cases are worth knowing about because they turn on the family's shared data rather than on one brand's conduct.

Bellanca v. Lifetime Value Co. LLC

Dismissed

N.D. Ohio 1:23-cv-02023 · Filed October 16, 2023 · Terminated March 28, 2024

Court

Northern District of Ohio

Judge

Dan A. Polster

Nature of suit

360 Personal Injury: Other · diversity jurisdiction

Brand at issue

PeopleSmart, per the complaint

Outcome

Terminated March 28, 2024 · reason not determined

An Ohio right-of-publicity case against the family's parent company, pleaded around the PeopleSmart brand rather than PeopleLooker. It ran for five months and terminated in March 2024. The docket doesn't tell us why it ended, so we don't characterise it as a win, a loss, or a settlement.

Heinz v. The Lifetime Value Co., LLC

Active

E.D. Cal. 2:25-cv-00949 · Filed March 26, 2025 · Open

Court

Eastern District of California

Judge

John A. Mendez

Nature of suit

370 Other Fraud · diversity jurisdiction

Brand at issue

Not identified in the retrievable docket

A fraud action against the parent company, filed in March 2025 and still open. Which of the thirteen LTVCO domains it concerns isn't stated in the docket text we can retrieve, so we can't say it's about PeopleLooker - only that it's about the company that runs it.

We found no FTC enforcement action, no state attorney-general action, and no data breach or leak affecting PeopleLooker or the wider LTVCO family.

FAQ

Q & A

Q & A
Who owns PeopleLooker?

PeopleLooker LLC, part of The Lifetime Value Co. (LTVCO), the New York company behind BeenVerified. The brand has its own BBB profile in Atlanta and its own support line, but peoplelooker.com is named on the California data-broker registration filed as "BeenVerified, LLC and its subsidiaries and affiliates" - one filing covering thirteen domains.

Does one LTVCO opt-out clear all thirteen sites?

No. The operator says so to its regulator - LTVCO's California filing names a single comprehensive opt-out portal at beenverified.com as the rights page for the whole family - but testing across the family in August 2026 found each brand serves its own copy of that form on its own domain and keeps its own suppression list, so a submission there suppresses BeenVerified rather than PeopleLooker. Use PeopleLooker's own form, and submit individually on each of the other brands you show up on.

What does PeopleLooker cost?

Its offers page lists a $1 seven-day trial limited to 100 reports with no PDF downloads, a three-month plan at $19.19 a month, and a one-month plan at $23.99 a month. The rate the $1 trial converts to isn't published on that page, so read the terms at checkout - trial-conversion charges are the single most common complaint on this brand's BBB file.

What's BackgroundChecks.me and do I need to opt out there too?

BackgroundChecks.me is a front-end that says outright its searches route to PeopleLooker, and it sells PeopleLooker memberships directly. It holds no separate database of its own, so clearing your PeopleLooker record is what removes you from it - there's nothing to submit on the storefront itself.

Has PeopleLooker ever been breached?

Not that we can document. We found no breach, leak, or exposure affecting PeopleLooker or any other LTVCO brand, and no FTC or state attorney-general action against the family. That's a genuinely better record than most of the people-search category, and it's worth saying plainly rather than implying otherwise.

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Last updated:

August 5, 2026 · Drafted from PeopleLooker's own offers page, the LTVCO family's California data-broker filing read directly from the registry CSV, the BBB profile and its complaint and review subpages, and third-party review platforms. Its opt-out pages bot-wall every automated reader, so the on-page opt-out wording is secondhand and labeled where used.