Broker profile
The home-values brand of LTVCO (The Lifetime Value Co.), run through Ownerly, LLC with BeenVerified co-founder Ross Cohen listed as CEO. Ownerly sells valuations, tax records, sale history, and homeowner contact information on a $1 trial that converts to ~$29.99 a month - and its FAQ admits the product reaches into people searches, reverse phone, and email lookups. Its Trustpilot sits at 1.7 from 267 reviews. Removal runs through Ownerly's own opt-out on its own domain - LTVCO suppression is per-brand.
Ownerly overview
Each broker is scored 1 to 4 across the six dimensions above; higher means more exposure, and the overall gauge is their average.
Home values · property records · owner contact data
The Lifetime Value Co. LLC / Ownerly, LLC
LTVCO · BeenVerified
Ross Cohen
48 W 38th St, 8th Floor New York, NY 10018
$1-$5 trial · ~$29.99/mo after
1.7 / 5 · 267 reviews
Own on-site flow · searched by name · walked 2026-08-10
No · disclaims consumer-reporting-agency status
Background
Ownerly pitches itself at homeowners - "professional-grade" valuations, appreciation trends, tax history, comps, and up to 30 years of sale and mortgage records. The part that makes it a data broker is the layer underneath: ownership data including homeowner contact information, and a FAQ that plainly offers people searches, reverse phone lookups, and email searches "across billions of data points" - the LTVCO backbone wearing a real-estate skin.
"The Lifetime Value Co. LLC acting through Ownerly, LLC"
Aug 13, 2018 · operations from Aug 2020
MSC-414887, P.O. Box 105168 Atlanta, GA 30348
The ownership is documented end to end: the privacy policy names The Lifetime Value Co. LLC as controller, LTVCO's brand page lists Ownerly in the family, the BBB profile shares BeenVerified's Manhattan address with co-founder Ross Cohen as CEO, and California's registry covers ownerly.com under the family filing - whose latest metrics report 502,683 do-not-sell requests across the brands.
The billing model matches the family, a $1 or $5 seven-day trial converting to roughly $29.99 a month, recurring authorization language in the terms, case-by-case refunds, and arbitration with a class-action waiver. Independent reviewers who tested the product found its valuations no more accurate than the free tools it competes with.
Why a home-values site is a privacy problem. Ownerly's reports tie a named owner to an address, a purchase price, an equity estimate, and contact details - a wealth-screening bundle for anyone deciding whom to target. That's a different risk than a Zillow estimate, and it's why the family opt-out is worth running even if you've never used the site.
Data Published
Sensitive: elevated identity-theft, doxxing, or safety riskStandard public-record field
The property layer:
The people layer:
Contact
Ownerly, LLC (The Lifetime Value Co.)
48 W 38th St, 8th Floor New York, NY 10018
MSC-414887, P.O. Box 105168 Atlanta, GA 30348-5168
ownerly.com/svc/optout/search/optouts (Ownerly's own copy of the LTVCO form)
Network
Ownerly is one of nine LTVCO brands on one data backbone - but each brand runs its own opt-out, and suppression doesn't carry between them. The family members Redact profiles are below.
One opt-out does not cover the family. Each LTVCO brand serves its own copy of the opt-out form on its own domain, and suppression doesn't carry between them - run Ownerly's flow for this site, then work through the siblings that list you, starting with BeenVerified.
Reputation
Ownerly carries the harshest review profile of the LTVCO brands - a 1.7 Trustpilot across 267 reviews, four out of five of them one-star, with the company replying to nearly all of them.
Charged after canceling the $1 trial
Recurring ~$29.99 charges that are hard to stop
Valuations and records reviewers call inaccurate or freely available elsewhere
Owners not listed on properties they own, or wrong owners listed
Litigation
Nothing names Ownerly specifically. The parent's record is the relevant one.
New Jersey · Daniel's Law · Filed 2024
New Jersey Daniel's Law
LTVCO family sites
LTVCO is a defendant in the consolidated New Jersey Daniel's Law litigation over publishing covered persons' home addresses - a claim that cuts close to Ownerly's product, which is precisely names attached to home addresses.
Circuit Court of DuPage County, IL · Illinois Right of Publicity Act
Dismissed - paid trial defeats the IRPA theory
A putative class action over the family's paid-trial previews; dismissed on the holding that a $1 paid trial isn't a commercial use under the Act.
We have not found an FTC action, state Attorney General action, or lawsuit naming Ownerly or Ownerly, LLC specifically as of the last-updated date below.
FAQ
Yes. Beyond home valuations, Ownerly publishes homeowner names, contact information, sale and mortgage history, and offers people searches and reverse lookups on the LTVCO data backbone. It's covered by the California data-broker registration for BeenVerified and its affiliates, which explicitly lists ownerly.com.
The Lifetime Value Co. (LTVCO), the renamed BeenVerified parent, operating through Ownerly, LLC of New York. BeenVerified co-founder Ross Cohen is listed as Ownerly's CEO, and the company shares the family's Manhattan headquarters.
Click Do Not Sell or Share My Personal Information in Ownerly's footer - it opens Ownerly's own opt-out at ownerly.com/svc/optout/search/optouts. Search your name, press Proceed to Opt Out on your record, and click the verification email (it can take hours to arrive). The property layer has a separate opt-out linked at the bottom of the same page, and suppression doesn't carry to the sister brands. Our Ownerly removal guide walks through it.
Don't count on it. When we walked Ownerly's opt-out on August 10, 2026, it served its own copy of the LTVCO form on ownerly.com rather than redirecting to BeenVerified, and the walks across this family have consistently shown suppression is per-brand. Run Ownerly's own flow, and spot-check your name and address afterward to confirm the record dropped.
The $1 or $5 seven-day trial converts to the full monthly subscription automatically. Cancel through your online account, 1 (888) 212-8460, or support email; refunds are case-by-case per the terms, and the post-cancellation charge is the single most common complaint in Ownerly's reviews - dispute with your card issuer if it happens to you.
No. Its terms and FAQ both disclaim consumer-reporting-agency status and prohibit using its data for employment, tenant screening, credit, insurance, or admissions decisions.
Redact scans 120+ data broker sites from your device, finds where your details are listed, and submits the removal requests for you. If a broker relists you, it files again.
August 10, 2026 · Opt-out corrected from a real walkthrough - Ownerly serves its own copy of the LTVCO form, searched by name, and suppression is per-brand. Profile otherwise drafted August 4, 2026.
