FamFinder is an LTVCO brand
FamFinder.com is owned and operated by The Lifetime Value Co. LLC, acting through Internet Utility Group, LLC (d/b/a FamFinder.com), per its privacy policy, which makes it a sibling of BeenVerified. California's data broker registry lists it on the filing of BeenVerified, LLC and its subsidiaries and affiliates, so the same registered contacts, address, and deletion-request metrics cover both. Removal is the exception. FamFinder hosts its own opt-out on its own domain rather than sending you to BeenVerified's.
Broker profile
FamFinder
- Redact removes listings on paid plans
A family-search brand of The Lifetime Value Co. (LTVCO), provided through Internet Utility Group, LLC (d/b/a FamFinder.com), FamFinder publishes names, family relationships, locations, family trees, obituaries and death records, and lets people upload family photos. LTVCO also owns and operates BeenVerified, whose profile covers the wider family. FamFinder does run its own opt-out, at an address linked nowhere on the site, and it works, though the verification email that finishes it is slow enough to look broken.
FamFinder overview
At a glance
Redact's exposure rating
- Data published
- Editorial estimate
- Re-listing frequency
- Editorial estimate
- Complaint record
- No public record
- Opt-out friction
- High
- Operator opacity
- Fully disclosed
- Prior data incidents
- None documented
Our editorial assessment from public sources as of August 7, 2026, and our own opt-out testing as of August 7, 2026. Each dimension is scored 1 to 4, higher means more exposure, and the overall gauge is their average, unless a confirmed breach holds it higher. It is an opinion, not a finding about the company's conduct or legal compliance. Dimensions marked "Editorial estimate" are estimated from the kind of service offered rather than observed on this site. How we score
What each dimension means
- Data published: how much and how sensitive the personal data they put out.
- Re-listing frequency: how quickly you reappear after opting out.
- Complaint record: the volume and pattern of complaints across BBB, Trustpilot, and Sitejabber. No listing, or a listing with no reviews, counts against the broker.
- Opt-out friction: how hard the removal process is to complete.
- Operator opacity: how hidden the operating company and its principals are.
- Prior data incidents: history of breaches or leaks of the data they hold.
- Category
Family search · genealogy · obituaries
- Operating entity
The Lifetime Value Co. LLC / Internet Utility Group, LLC (d/b/a FamFinder.com)
- Parent family
LTVCO (The Lifetime Value Co.) · sibling of BeenVerified
- Headquarters
48 W 38th Street, 8th Floor New York, NY 10018
- Pricing
Not established (the site loads its subscription plans dynamically rather than publishing pricing on the page)
- Opt-out
Its own unlisted page at famfinder.com/optout · the verification email is slow, allow hours
Background
Background
FamFinder's landing page pitches a family-search product: enter your name or a relative's name, map out where family members have lived, build a family tree, look up obituaries and death records, and add family photos.
- CA registration
Under "BeenVerified, LLC and its subsidiaries and affiliates" in the CPPA data broker registry
- Registered contact
- Registered phone
FamFinder's privacy policy says the site is provided by The Lifetime Value Co. LLC acting through Internet Utility Group, LLC, d/b/a FamFinder.com, and is owned and operated by The Lifetime Value Co. LLC, which also owns and operates BeenVerified. California's registry lists famfinder.com on the filing of BeenVerified, LLC and its subsidiaries and affiliates, with a registered contact email at ltvco.com. We haven't found an executive or review record naming FamFinder on its own.
Removal is where it does stand apart. famfinder.com/optout redirects to famfinder.com/svc/optout/search/, a removal tool on FamFinder's own domain rather than a hand-off to BeenVerified's family-wide portal. It's a real route rather than a catch-all, since an invented path on the same site redirects to the homepage instead. Nothing on the site links to it, and the FAQ's reference to "our Opt-Out Instructions" is plain text with no link behind it, so a reader who doesn't know the address won't find it by browsing.
Data Published
Data types
Sensitive: elevated identity-theft, doxxing, or safety riskStandard public-record field
- First and last names
- Family relationships (parents, relatives, and spouse information)Sensitive
- Geographic location data for family members, including migration patternsSensitive
- Death records and obituary informationSensitive
- Family tree and lineage data
- Family photosSensitive
Contact
Contacts & links
- Operating entity
The Lifetime Value Co. LLC / Internet Utility Group, LLC (d/b/a FamFinder.com)
- Address
48 W 38th Street, 8th Floor New York, NY 10018
- Privacy contact (brand)
- Privacy contact (parent)
- Support phone
- Opt-out
famfinder.com/optout · unlisted
- Website
FAQ
Q & A
Is FamFinder a data broker?
Yes. It's covered by California's data broker registration for BeenVerified, LLC and its subsidiaries and affiliates, and its site publishes names, family relationships, locations, death records, and family trees.
Who owns FamFinder?
The Lifetime Value Co. LLC (LTVCO). FamFinder's privacy policy says the site is owned and operated by The Lifetime Value Co. LLC, acting through Internet Utility Group, LLC, d/b/a FamFinder.com. LTVCO also owns and operates BeenVerified, so the two are sibling brands, and California's data broker registry lists famfinder.com on BeenVerified, LLC's filing.
How do I remove my information from FamFinder?
Use famfinder.com/optout, FamFinder's own opt-out page. It isn't linked from the site's navigation, so you have to enter the address directly. We walked it on August 7, 2026 and it works, with one catch worth knowing. The verification email that completes the request can take hours, long enough to look like it isn't coming. privacy@famfinder.com is the alternative if you'd rather not wait. Our FamFinder removal guide walks both with screenshots.
Why can't I find FamFinder's opt-out link on the site?
Because it isn't published in the navigation. The FAQ answer on opting out refers to "our Opt-Out Instructions" but renders that phrase as plain text with no link behind it, so there's nothing to click through to. The page exists at famfinder.com/optout and redirects to FamFinder's own removal tool. You just have to know the address.
Does the BeenVerified opt-out cover FamFinder?
California's registry covers FamFinder under BeenVerified, LLC's registration and names one comprehensive portal for all thirteen domains, but testing across the family in August 2026 found each brand keeps its own suppression list, so a submission there suppresses BeenVerified rather than FamFinder. FamFinder runs its own opt-out on its own domain, and that's the one our guide leads with.
Take yourself off data broker sites
Redact scans data broker sites from your device. The free scan shows which of your details are exposed but hides which broker lists you; Premium and Ultimate show where each listing is. They also submit the FamFinder removal for you, re-scan about every 15 days and file again if your listing comes back.
Corrected after our tester walked the opt-out. This profile had described removal as running through BeenVerified's shared portal, which was wrong - FamFinder has its own unlisted page at famfinder.com/optout. ⚠️ A same-day revision then called that page broken because its verification email hadn't arrived; the email did arrive hours later, so the guide now records a delay rather than a failure. Otherwise sourced from the CPPA data broker registry, famfinder.com's landing page, and its FAQ.
The page provides general information, not legal advice. Redact is not affiliated with or endorsed by FamFinder or any other company named here. Spotted an error, or represent this company? Email support@redact.dev.