Broker profile
The reverse-phone brand of LTVCO (The Lifetime Value Co.) - built and launched by BeenVerified in 2011 as a free caller-ID app, now a paid lookup service claiming 113 million+ numbers searched and 3 million user-submitted spam comments. A number search upsells into the family's people-search reports with names, ages, addresses, and social profiles. Removal runs through NumberGuru's own opt-out form, which its do-not-sell link points at - and which FreePhoneTracer borrows, having none of its own.
NumberGuru overview
Each broker is scored 1 to 4 across the six dimensions above; higher means more exposure, and the overall gauge is their average.
Reverse phone lookup · caller ID · spam reports
The Lifetime Value Co. LLC / The NumberGuru, LLC
LTVCO · BeenVerified
48 W 38th St, 8th Floor New York, NY 10018
May 2011, by BeenVerified
Subscription $29.99 · app bundle $24.99
Its own form at numberguru.com/svc/optout/search/optouts
No · disclaims consumer-reporting-agency status
Background
NumberGuru started as BeenVerified's free reverse-phone app in May 2011 - handling a reported 864,000 lookups a day soon after launch - and grew into the family's phone-lookup storefront. Type in a number and you get location, carrier, spam score, and caller type; the paid tier attaches the person behind it: name, age, address, and social profiles, pulled from the same data backbone as BeenVerified's reports.
"The Lifetime Value Co. LLC acting through The NumberGuru LLC"
New York · Sep 4, 2018
113,736,257+
3 million+
The ownership trail is fully documented: the privacy policy names The Lifetime Value Co. LLC as controller, LTVCO's brand page lists NumberGuru alongside BeenVerified, PeopleLooker, NeighborWho, and Ownerly, and California's data-broker registry covers numberguru.com under the family's umbrella filing. The community layer is what makes NumberGuru distinctive - millions of user-submitted comments flagging telemarketers and scammers - but the underlying service data reaches far beyond phone records. The privacy policy's own inventory spans court and criminal records, property, employment, vehicle records, and social media profiles.
Your number is the index key. A reverse-phone site inverts the usual exposure. Someone who only has your number - a missed call, a marketplace listing, a dating app - can pull your name, age, address, and social profiles from it. That's why suppressing the family's records matters even if you've never heard of NumberGuru.
Data Published
Sensitive: elevated identity-theft, doxxing, or safety riskStandard public-record field
Free and preview tiers:
Paid reports attach the person behind the number:
Sources per its own about page: carrier and telecommunications records, reverse-directory data, public records linked to phone numbers, Do Not Call registry data, and robocall-flagging feeds - US numbers only.
Contact
The NumberGuru, LLC (The Lifetime Value Co.)
NumberGuru, Attn: Legal Department 48 W 38th St, 8th Floor New York, NY 10018
numberguru.com/svc/optout/search/optouts · verification email is slow
Network
NumberGuru is one of nine LTVCO brands sharing one data backbone. They do not share one opt-out, though the family's California filing is often read that way - each brand serves its own copy of the form on its own domain, and clearing one is not evidence the others cleared. The family members Redact profiles are below.
NumberGuru's opt-out is on NumberGuru's own domain. Every LTVCO brand serves its own copy of the same form rather than sharing one address, so use numberguru.com's. FreePhoneTracer is the exception - it hosts none, and points here instead, so this one request clears both.
Whether a single submission reaches the wider family is not something we can confirm, so spot-check the siblings you actually appear on.
Reputation
NumberGuru's direct reviews are sparse but harsh, and the family's shared BBB profile carries an unresolved pattern-of-complaints alert about billing.
Charges continuing after cancellation attempts
Long "searching" animations that end at a paywall
Inaccurate or stale owner information on lookups
Litigation
Nothing names NumberGuru alone; the litigation that reaches it targets the parent.
D.N.J. No. 1:24-cv-04850 · Daniel's Law · Filed April 2024
New Jersey Daniel's Law
LTVCO family sites, NumberGuru referenced in filings
Part of the ~150-suit New Jersey Daniel's Law wave over publishing covered persons' home addresses; LTVCO is the named defendant for its brand family.
We have not found an FTC action, state Attorney General action, or lawsuit naming NumberGuru specifically as of the last-updated date below.
FAQ
Yes. NumberGuru publishes reverse-phone lookups that connect numbers to names, ages, addresses, and social profiles, drawing on the LTVCO family's people-search backbone. It's covered by the California data-broker registration for BeenVerified and its affiliates, and by the family's Vermont registration.
The Lifetime Value Co. (LTVCO), operating through The NumberGuru, LLC of New York. BeenVerified built and launched NumberGuru itself in May 2011 as a free caller-ID app - it was never an acquisition - and the parent later renamed to LTVCO.
Go to numberguru.com/svc/optout/search/optouts, or click Do Not Sell My Personal Information in NumberGuru's footer to reach the same page. Search your name and state, select your record, enter your email, and click the verification link they send. Our NumberGuru removal guide has the walkthrough.
No. Every LTVCO brand serves its own copy of the opt-out form on its own domain and keeps its own suppression list, so a BeenVerified submission suppresses BeenVerified. Use NumberGuru's own form at numberguru.com/svc/optout/search/optouts, which also covers FreePhoneTracer, because that site runs no opt-out of its own and points its removal link here. After it processes, search your number and name on NumberGuru to confirm, and contact privacy@numberguru.com if anything lingers.
That's the subscription price behind the lookup paywall, billed on a recurring basis. Cancel through your account, support@numberguru.com, or 1 (866) 673-9048, and dispute with your card issuer if charges continue after cancellation - the most common complaint in its reviews.
No. Every page footer disclaims consumer-reporting-agency status, and its terms prohibit using lookups for employment, tenant, credit, or insurance decisions. Its California registration likewise answers No to FCRA regulation.
Redact scans 120+ data broker sites from your device, finds where your details are listed, and submits the removal requests for you. If a broker relists you, it files again.
August 7, 2026 · Opt-out corrected. This profile described removal as running through BeenVerified's shared suppression, which was wrong - numberguru.com serves its own form at /svc/optout/search/optouts, as does every LTVCO brand except FreePhoneTracer. ⚠️ A same-day revision then called that form broken over a missing verification email; on the identical FamFinder form the email arrived hours later, so it's recorded as a delay. Otherwise sourced from the CPPA registry and a direct review of the site.
