Your child is already building an online presence – whether you realize it or not. From their first baby photo on Instagram to their comments on YouTube, everything posted online becomes part of their digital footprint. That content can follow them for years. It could be seen by friends, schools, strangers, or even future employers. […]

Why your digital footprint matters more than ever Every post, like, comment, and old profile leaves a trail. That trail can affect job offers, college admissions, relationships, and even your safety. Reducing your online presence is not about hiding. It is about protecting your privacy and controlling your digital story. People often think the internet […]

Why your social media matters to colleges You’ve studied for the SAT, written the perfect essay, and lined up strong recommendation letters. But what about your Facebook posts from two years ago? Or that tweet you made without thinking? Colleges are not just looking at grades. They are also looking at character. And increasingly, they […]

Why your social media is part of your brand You are already being Googled. Whether you are job hunting, pitching clients, or networking with peers, your name is probably being searched. And what shows up first? Often, it is your social media profiles. Recruiters, hiring managers, and potential collaborators are all making quick judgments based […]

Background checks for employment have become a routine part of recruitment – you can learn about what gets checked here. Over 90% of US employers run at least one type of background check. What began as simple identity confirmation now includes credit pulls, drug tests, and deep dives into public online behavior. A Harris Poll […]

Meta has redefined the boundaries of digital consent – again.  Facebook has started testing a sneaky feature that scans your private photos from your phone’s camera roll. They disguise this under the name of “creative suggestions powered by Meta AI”. While the tech giant claims this feature is optional, the implications are more sinister for […]

Why background checks matter Background screening is now routine hiring practice. A 2022 PBSA survey found that 94 percent of US employers ran at least one type of background check on candidates. In the last decade the scope of these checks has expanded. Credit reports, driving histories, drug tests, and criminal records still matter, but […]

Managing a Facebook Page involves more than just creating content – it also includes reviewing, editing, and sometimes deleting old posts. Whether you’re cleaning up outdated promotions, removing old branding, or addressing accidental posts, knowing how to delete Facebook Page content is essential. In this guide, we’ll walk through the steps to delete posts directly […]

Researchers have discovered another ethically concerning abuse of user privacy from Meta (parent company of Facebook, Instagram, Threads, Messenger and WhatsApp). The same technology appears to have been used by Russian search paltform Yandex too. Tracking users has been a critical part of Meta’s business model for years (and almost any ad-support platform) – for […]

Meta (the parent company of Facebook and Instagram) has begun roll out of its AI features in the EU. Meta says this will improve tools like Meta AI and Imagine, as well as future integrations across WhatsApp, Messenger, and Threads. Watchdogs are on the defensive, with NOYB sending a cease and desist and widespread criticism […]