Broker profile
Whitepages
- Free profile, no account
- Opt-out ends in a phone call
- Paid plans run the removal with you, on request
One of the oldest names in the business and still one of the most exposing. A Whitepages listing shows your full name, street address, age, current and past addresses, phone numbers, email addresses, relatives and your neighbours, to anyone, with no account and no payment. Getting out runs five screens and finishes with an automated voice call to a phone number you have to hand over during the request. Whitepages, Inc. is in Seattle and has been on California's data-broker register since February 2020.
Whitepages overview
At a glance
Redact's exposure rating
- Data published
- Editorial estimate
- Re-listing frequency
- Editorial estimate
- Complaint record
- Mixed
- Opt-out friction
- Editorial estimate
- Operator opacity
- Fully disclosed
- Prior data incidents
- None documented
Our editorial assessment from public sources as of August 25, 2026. Each dimension is scored 1 to 4, higher means more exposure, and the overall gauge is their average, unless a confirmed breach holds it higher. It is an opinion, not a finding about the company's conduct or legal compliance. Dimensions marked "Editorial estimate" are estimated from the kind of service offered rather than observed on this site. How we score
What each dimension means
- Data published: how much and how sensitive the personal data they put out.
- Re-listing frequency: how quickly you reappear after opting out.
- Complaint record: the volume and pattern of complaints across BBB, Trustpilot, and Sitejabber. No listing, or a listing with no reviews, counts against the broker.
- Opt-out friction: how hard the removal process is to complete.
- Operator opacity: how hidden the operating company and its principals are.
- Prior data incidents: history of breaches or leaks of the data they hold.
- Operating entity
Whitepages, Inc. · Seattle, WA
- Founded
1996 · the site's own logo says 1997
- Cost to see your listing
Free · no account needed
- Opt-out length
Five screens
- Identity check
An automated voice call to your phone
- Way to avoid the call
Yes · a slower request to a support agent
- Time to process
Up to 15 days for a CCPA request
- Covers other listings?
All known connected listings go too
- Removal isn't deletion
Deletion is a separate request
- CA data broker registry
Registered · February 12, 2020
Background
Background
Whitepages doesn't hold a listing back behind a paywall the way most of this directory does. Open a profile and the address, the age, the past addresses, the phone numbers, the email addresses, the relatives and the neighbours are all simply there.
- Operating entity
- Address
2033 6th Avenue, Suite 1100 Seattle, WA 98121
- Registered
February 12, 2020
- Registry contact
- Privacy requests
- Support line
The page title itself carries the street and the age, which is what a search engine shows in its results before anyone clicks. Further down, the page asks and answers its own questions under headings like Where does this person live and How old is this person, the question-and-answer format search engines pick up.
The neighbours section is the one people don't expect. A listing doesn't only expose the person named at the top of it. It names the people living around them, which means somebody can be found through a neighbour's page without ever appearing in a search for their own name.
Whitepages describes the origin of all this on California's register as mostly public sources, including government agencies and state and local courts, and lists its purposes as fraud prevention, family safety, spam call detection, background vetting, and contacting people outside your inner circle.
411.com is the same database. The opt-out tool accepts a 411.com address as well as a Whitepages one, once the www. is taken off the front, and decodes the identifier out of it to find the same person. If you've found yourself on either, one request covers what both were showing.
Data Published
Data types
Everything below was on a profile page opened with no account, no payment and no sign-in. This isn't the paid report. This is the free one.
Sensitive: elevated identity-theft, doxxing, or safety riskStandard public-record field
Who you are.
- Full name, including middle initial
- Age
- Other names the person goes bySensitive
Where you live. The street and the age are in the page title itself, which is the line a search engine shows before anyone clicks.
- Current street addressSensitive
- Past addressesSensitive
How to reach you.
- Phone numbersSensitive
- Email addressesSensitive
The people around you, who never searched for anything.
- RelativesSensitive
- NeighboursSensitive
Being listed exposes people who never searched for themselves. The relatives and neighbours sections mean somebody can be reached through your page, and you can be reached through theirs. Removing your own listing doesn't remove you from a neighbour's.
Contact
Contacts & links
- Operating entity
- Address
2033 6th Avenue, Suite 1100 Seattle, WA 98121
- Opt-out tool
- Without giving a phone number
- Support ticket
support.whitepages.com · needed if the tool rate-limits you
- Support phone
- Registry contact
Reputation
Trust signals
The BBB gives Whitepages, Inc. an A+ and has accredited it since 2013, and it also logs 378 complaints in the last three years, 107 of them closed in the last twelve months. The BBB's own note on the file is that how a company answers complaints often matters more than how many it gets. Trustpilot sits at 1.2 out of 5 from 142 reviews.
FAQ
Q & A
Why does Whitepages want my phone number to remove my listing?
To verify you're the person in the listing. Its automated tool won't finish without a number it can call, and the page states the number won't be used for any purpose other than completing the request. If you'd rather not give one, the same page offers two slower routes that don't need it: an online form to a support agent, or an email to privacyrequest@whitepages.com. Both are answered in about two business days.
Do I need an account or have to pay?
No, and Whitepages says so directly. You don't have to create an account or make a purchase to submit an opt-out request. The paid checkout you may land on while hunting for your profile is a separate product and nothing to do with the removal.
Does removing my listing delete my data?
No, and the difference matters. The opt-out takes the listing off the website and stops the sale and sharing of the information. Deletion is a separate right with a separate form, and Whitepages lists exceptions to it that cover a lot of ground, including public information from government agencies, property records, street address and criminal records.
I have more than one listing. Do I have to do this for each?
Not usually. Whitepages says that once a listing is removed, all known connected listings are removed too. The word doing the work there is known. If you later find another listing you believe is yours, its own instruction is to go to a support agent through the form or by email rather than back through the tool.
How long does it take?
A CCPA opt-out may take up to 15 days, though the page says requests are often processed faster where feasible. The agent and email routes are answered in about two business days, which is a reply rather than a completed removal.
Is Whitepages a registered data broker?
Yes. Whitepages, Inc. has been on California's data-broker register since February 12, 2020, filed from 2033 6th Avenue in Seattle. Its registry entry says the company was founded in 1996, while its own logo says it has served the US since 1997.
More related sites: Switchboard.com
Take yourself off data broker sites
Redact scans data broker sites from your device. The free scan shows which of your details are exposed but hides which broker lists you; Premium and Ultimate show where each listing is. They also run the Whitepages removal with you when you request it in the app. It starts only from your request, so it isn't filed again automatically.
The opt-out was walked end to end on a real listing. Field names, the rate limit and the accepted URL formats were read from the site's own code. Registration details taken from California's data-broker registry CSV. On September 10, 2026 the BBB profile was read directly, so the complaint record is established rather than unresearched. An A+ and accreditation since 2013 sit against 378 complaints in three years, which is a mixed record and scores 2. 411.com carries the same 2 on the same BBB file. The opt-out code was read again that day, and it showed a 411.com address has to lose its www. first.
The page provides general information, not legal advice. Redact is not affiliated with or endorsed by Whitepages or any other company named here. Spotted an error, or represent this company? Email support@redact.dev.