Broker profile

Enformion

  • Identity data supplier
  • One opt-out, three brands
  • 0 deletions granted in full

The identity-data layer underneath a lot of the people-search web. Enformion, LLC licenses a graph it puts at 120 billion records covering 98% of US adults, selling it to banks, debt collectors, investigators and government agencies as Enformion, Tracers and EnformionGO. It files with California from 1915 21st St, Sacramento - the same address as the ten-brand network behind FastPeopleSearch and USPhoneBook. In 2024 it received 80,683 deletion requests and granted none of them in full.

Enformion homepage screenshot

Enformion overview

At a glance

Quick facts
Privacy Risk
LimitedModerateSubstantialExtensive
Data published
Extensive
Re-listing frequency
Recurring
Complaint record
Mixed
Opt-out friction
High
Operator opacity
Mostly disclosed
Prior data incidents
Minor

Each broker is scored 1 to 4 across the six dimensions above; higher means more exposure, and the overall gauge is their average.

What each dimension means
  • Data published: how much and how sensitive the personal data they put out.
  • Re-listing frequency: how quickly you reappear after opting out.
  • Complaint record: volume and pattern of complaints across BBB, Trustpilot, and Sitejabber; no findable review presence counts against the broker.
  • Opt-out friction: how hard the removal process is to complete.
  • Operator opacity: how hidden the operating company and its principals are.
  • Prior data incidents: history of breaches or leaks of the data they hold.
Category

Identity data · investigative and risk data

Operating entity

Enformion, LLC

Headquarters

Sacramento, CA

Brands on one filing

Enformion · Tracers · EnformionGO

Claimed coverage

120B+ records · 98% of US adults

Latest acquisition

Kevari · announced August 3, 2026

BBB rating

D · not accredited · 5 complaints

Opt-out

One portal, covers Tracers and Endato too

FCRA covered?

No · self-declared not a consumer reporting agency

GLBA covered?

Yes · 70% of data activities, per its own filing

Background

Background

Company

Enformion doesn't sell to consumers and doesn't run a lookup site a member of the public would land on. It sells identity resolution - the business of deciding that a name, an address, a phone number and a date of birth all belong to one person - and it licenses that answer to financial services firms, debt collectors, e-commerce platforms, law firms and government agencies. Its own about page describes a 40-plus-year historical consumer and business identity graph covering "over 98% of the US population", built on 6,000 alternative data sources, and its August 2026 acquisition release puts a harder number on it - more than 120 billion records covering 98% of the US adult population.

Operating entity

Enformion, LLC

Address

1915 21st St Sacramento, CA 95811

Filed DBAs

Tracers.com · EnformionGO

Domains on the filing

enformion.com · tracers.com · go.enformion.com

BBB record

Sacramento · "Searchers of Records" · started 10/20/1987

Sister registrant

Mississippi Tornado Alley, LLC (same street address)

The part that matters to a reader is where that data ends up. Enformion is the supplier behind consumer-facing brands this directory already covers - SearchPeopleFree is a thin front-end on the Enformion API, and the same source feeds Whitepages Pro. When you opt out of one of those sites you're suppressing a display surface, not the record underneath it. This page exists because the record underneath has its own opt-out and almost nobody knows about it.

The corporate picture is unusually legible for this category, because Enformion files a real street address rather than a registered-agent box. 1915 21st St, Sacramento, CA 95811 is the address on Enformion, LLC's California filing, and it's also the address on the filing for Mississippi Tornado Alley, LLC - the registrant behind ten consumer brands, FastPeopleSearch, USPhoneBook, SmartBackgroundChecks, CyberBackgroundChecks, Advanced Background Checks, FastBackgroundCheck, PeopleSearchNow, PhoneBooks.com, SearchPeopleFree and USA People Search. Those two are the only registrants at that address in the entire 603-row California registry. It's also the address PeopleFinders publishes as Confi-Chek's headquarters.

The BBB record is worth reading with care rather than quoting flat. The Sacramento listing for Enformion carries a D rating, isn't accredited, and shows 5 complaints in the three-year window with one left unanswered. But it also gives a business start date of October 20, 1987 and incorporation in 2000, both of which sit well before the Enformion brand existed - so the listing looks like it's attached to an older entity's record. We're reporting BBB's fields as BBB's fields rather than treating that date as Enformion's founding.

Two registrants, one street address, no disclosed relationship. Enformion, LLC and Mississippi Tornado Alley, LLC both file from 1915 21st St in Sacramento, and no public filing we can cite spells out how they're connected. The shared address is the documented fact; the corporate structure behind it isn't.

It's still buying. On August 3, 2026 Enformion announced it had acquired Kevari, a fraud-detection firm working with financial institutions on new-account and account-takeover fraud. The release frames it as folding Kevari's fraud signals and models into Enformion's identity graph, which means the graph gets deeper rather than smaller. Worth knowing if you're weighing whether this opt-out is worth doing - the answer trends towards yes.

Data Published

Data types

What it holds

Enformion publishes nothing publicly - there's no page with your name on it to find. What it holds shows up in its own California filing, which is more revealing than most because the registry asks direct questions and the answers are on the record.

  • Government-issued identification numbers used to verify identity - one of the minority of registrants that answers yes to this

  • Precise geolocation

  • Social security numbers, dates of birth, names, postal addresses, phone numbers and email addresses - the categories it lists under its own GLBA disclosure

  • A historical identity graph its about page dates back 40-plus years

  • Household, "underbanked" and younger-generation insights drawn from 6,000 alternative data sources

  • Phone, address and propensity scores built for collections and skip-tracing

It sells to government and law enforcement, and says so. Enformion's filing answers yes to sharing or selling consumer data to the federal government, to other state governments, and to law enforcement outside of a subpoena or court order, all within the reporting year. Its own case-study library includes the US Army Reserves.

GLBA, not FCRA. Enformion declares it isn't a consumer reporting agency, so its data legally can't decide credit, insurance, housing or employment. It separately declares that 70% of its data activities fall under the Gramm-Leach-Bliley Act, covering identifiers up to and including social security numbers. The two disclaimers do different jobs and neither one limits what it holds.

Contact

Contacts & links

From the CPPA filing
Operating entity

Enformion, LLC

Address

1915 21st St Sacramento, CA 95811

Tracers privacy notice

The filed phone number and the BBB one match. (855) 281-3915 appears both on the California registration and on the Sacramento BBB listing, which is a small but useful sign you're contacting the right entity.

Network

Sister brands

One opt-out, three brands

Enformion's privacy portal states outright that it handles requests for "Enformion and our affiliated websites, including Tracers.com and Endato.com". We checked the routing rather than taking that on trust - tracers.com/opt-out/ redirects to enformion.com/opt-out/, and endato.com redirects to go.enformion.com. So one submission covers the whole family, which is unusual in this directory and worth knowing.

This is the rare case where one removal really does cover everything. Tracers and Endato run no separate opt-out of their own - both routes land on the Enformion portal. Do it once.

It does not reach the consumer sites Enformion supplies. Suppressing your record here doesn't clear FastPeopleSearch, SearchPeopleFree, Whitepages or any of the other brands licensing this data - those are separate operators with separate suppression lists, and each needs its own removal.

Owned or operated by Enformion, LLC21 entities in this network · Sacramento · 1915 21st StExplore the full map

Reputation

Trust signals

Thin, and that's the point

Enformion has almost no consumer review footprint, which follows from selling to businesses rather than to the public. The one platform that does carry it grades it near the floor.

Better Business BureauEnformion · Sacramento, CA · 5 complaints, 1 unanswered · not accreditedDAs of 2026-08View profile
TrustpilotBlocked to us - not checked rather than not foundUncheckedAs of 2026-08Check Trustpilot
CPPA registry, 2024 request data80,683 deletion requests · 0 granted in full · 13,379 denied · 31-day medianSelf-filedAs of 2026-08Download the registry
  • Deletion requests answered in part rather than in full - 67,304 of them in 2024

  • About one deletion request in six refused outright

  • A 31-day mean and median response on deletions, against a 4-day median on opt-outs

  • No consumer-facing surface to check, so people can't easily tell what was suppressed

The strongest signal here is the company's own filing. Of 80,683 deletion requests Enformion reported receiving in 2024, it recorded zero as complied with in whole, 67,304 in part, and 13,379 denied. Those three numbers add to the total exactly, so this isn't a gap in the data - it's what the company told the regulator. Opt-out requests fared better, with 34,650 of 40,996 honoured in full.

Litigation

Litigation history

Two federal suits

Enformion, LLC has been a named defendant twice in the federal dockets we can search, both in the 2024 wave of data-broker litigation. Both dockets are now closed.

Aufrichtig v. Enformion, LLC

Dismissed

D. Colorado · 1:24-cv-03405 · Filed December 9, 2024 · Terminated March 12, 2025

Defendant

Enformion, LLC

Nature of suit

480 Consumer Credit

Jurisdiction

28:1332 Diversity · jury demanded by plaintiff

Judge

Daniel Desmond Domenico

A putative consumer class action brought by Bursor & Fisher and Peluso Law, with Troutman Pepper Locke defending. The docket closed roughly three months after filing. We're recording the filing, the nature of suit and the dates because those are on the docket - the reason it terminated isn't, and we're not going to guess at it.

Atlas Data Privacy Corporation v. Enformion, LLC

Dismissed

D. New Jersey · 1:24-cv-04110 · Filed March 22, 2024 · Terminated November 21, 2024

Defendant

Enformion, LLC

Nature of suit

440 Civil Rights: Other

Judge

Harvey Bartle III

Part of

The Daniel's Law series against data brokers

One of the many actions Atlas Data Privacy Corporation filed in the District of New Jersey under Daniel's Law, the state statute protecting judges', prosecutors' and law-enforcement officers' home addresses and phone numbers from publication. Atlas brought parallel suits against brokers this directory already covers, including Acxiom, Epsilon, AtData and Whitepages; a large batch of those dockets, this one included, was terminated on the same day.

We have not found an FTC enforcement action, state Attorney General consent decree, or CPPA Delete Act settlement against Enformion, LLC as of the last-updated date below. Searching "Tracers" turns up a 2016 FTC matter and a 2013 bankruptcy involving Tracers Information Specialists, Inc., a Florida company in the TLO orbit - that is a different business from the Tracers brand Enformion runs, and we're deliberately not attributing it here.

FAQ

Q & A

Common questions
Is Enformion a data broker?

Yes, and a registered one - Enformion, LLC appears in California's Delete Act registry with enformion.com, tracers.com and go.enformion.com on a single filing. It doesn't publish a consumer-facing lookup site, which is exactly why people miss it. It sells identity data to financial services firms, debt collectors, investigators, e-commerce platforms and government agencies.

Who owns Enformion?

The operating entity is Enformion, LLC of 1915 21st St, Sacramento, California. That street address also appears on the California filing for Mississippi Tornado Alley, LLC, the registrant behind ten consumer people-search brands including FastPeopleSearch and USPhoneBook, and it's the address PeopleFinders publishes for Confi-Chek. Those two registrants are the only ones at that address in the whole California registry. No public filing we can cite documents the formal relationship between them, so the shared address is where our claim stops.

Does opting out of Enformion also cover Tracers and Endato?

Yes, and this is the unusual bit. Enformion's privacy portal says it handles requests for Enformion and its affiliated websites "including Tracers.com and Endato.com", and the routing backs that up - tracers.com/opt-out/ redirects straight to the Enformion portal, and endato.com redirects to go.enformion.com. One submission does the whole family. Our Enformion removal guide walks through it.

Will opting out of Enformion remove me from FastPeopleSearch or Whitepages?

No. Those are separate operators running their own suppression lists, and they'd need their own removals even though the data originally comes from the same place. What the Enformion opt-out does is address the upstream copy, which the brand-level opt-outs can't reach - so it's worth doing alongside them, not instead of them.

Why did Enformion deny my deletion request?

It denies a lot of them. In its 2024 California filing, Enformion reported 80,683 deletion requests received, zero complied with in whole, 67,304 complied with in part, and 13,379 denied - roughly one in six refused. It reported a 31-day mean and median response time. Opt-out requests did much better, with 34,650 of 40,996 honoured in full and a four-day median. If deletion stalls, the opt-out is the request that its own numbers say actually goes through.

Is Enformion covered by the FCRA?

No. Enformion's own footer states it isn't a consumer reporting agency and that its data can't be used to decide credit, insurance, housing or employment. It does declare that about 70% of its data activities fall under the Gramm-Leach-Bliley Act, covering identifiers including social security numbers. Neither disclaimer limits what it collects - they govern what customers may legally do with it.

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Last updated:

August 11, 2026 · Opt-out confirmed from a real end-to-end walkthrough of the two-stage delete flow. Profile otherwise drafted August 6, 2026.