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Broker profile

Enformion

  • Identity data supplier
  • One opt-out, three brands
  • 0 deletions granted in full
  • Paid plans file this deletion request for youBeta

An identity-data company: Enformion, LLC licenses a graph it puts at 120 billion records covering 98% of US adults, selling it to banks, debt collectors, investigators and government agencies as Enformion, Tracers and EnformionGO. It files with California from 1915 21st St, Sacramento, the same street address Mississippi Tornado Alley, LLC, the registrant for FastPeopleSearch, USPhoneBook and eight other brands, files from. In 2024 it received 80,683 deletion requests and granted none of them in full.

Enformion homepage screenshot

Enformion overview

At a glance

Quick facts

Redact's exposure rating

Substantial
LimitedModerateSubstantialExtensive
Data published
Editorial estimate
Re-listing frequency
Editorial estimate
Complaint record
Mixed
Opt-out friction
High
Operator opacity
Mostly disclosed
Prior data incidents
None documented

Our editorial assessment from public sources as of October 9, 2026, and our own opt-out testing as of August 11, 2026. Each dimension is scored 1 to 4, higher means more exposure, and the overall gauge is their average, unless a confirmed breach holds it higher. It is an opinion, not a finding about the company's conduct or legal compliance. Dimensions marked "Editorial estimate" are estimated from the kind of service offered rather than observed on this site. How we score

What each dimension means
  • Data published: how much and how sensitive the personal data they put out.
  • Re-listing frequency: how quickly you reappear after opting out.
  • Complaint record: the volume and pattern of complaints across BBB, Trustpilot, and Sitejabber. No listing, or a listing with no reviews, counts against the broker.
  • Opt-out friction: how hard the removal process is to complete.
  • Operator opacity: how hidden the operating company and its principals are.
  • Prior data incidents: history of breaches or leaks of the data they hold.
Category

Identity data · investigative and risk data

Operating entity

Enformion, LLC (California data broker registry)

Headquarters

Sacramento, CA

Brands on one filing

Enformion · Tracers · EnformionGO

Claimed coverage

120B+ records · 98% of US adults

Latest acquisition

Kevari · announced August 3, 2026

BBB rating

D · not accredited · 5 complaints

Opt-out

One portal, covers Tracers and Endato too

FCRA covered?

Says it isn't a CRA

GLBA covered?

Yes · 70% of data activities, per its own filing

Background

Background

Company

Enformion doesn't sell to consumers and doesn't run a lookup site a member of the public would land on. It sells identity resolution (the business of deciding that a name, an address, a phone number and a date of birth all belong to one person), and it licenses that answer to financial services firms, debt collectors, e-commerce platforms, law firms and government agencies. Its own about page describes a 40-plus-year historical consumer and business identity graph covering "over 98% of the US population", built on 6,000 alternative data sources, and its August 2026 acquisition release puts a harder number on it, more than 120 billion records covering 98% of the US adult population.

Operating entity

Enformion, LLC (California data broker registry)

Address

1915 21st St Sacramento, CA 95811

Filed DBAs

Tracers.com · EnformionGO

Domains on the filing

enformion.com · tracers.com · go.enformion.com

BBB record

Sacramento · "Searchers of Records" · started 10/20/1987

Same-address registrant

Mississippi Tornado Alley, LLC (separate California filing, same street address)

The part that matters to a reader is that Enformion holds its own copy of the record. Opting out of a consumer people-search site suppresses that site's listing, not whatever a business supplier like Enformion holds. This page exists because Enformion's copy has its own opt-out.

The corporate picture is unusually legible for this category, because Enformion files a real street address rather than a registered-agent box. 1915 21st St, Sacramento, CA 95811 is the address on Enformion, LLC's California filing, and it's also the address on the filing for Mississippi Tornado Alley, LLC, the registrant for ten consumer brands, FastPeopleSearch, USPhoneBook, SmartBackgroundChecks, CyberBackgroundChecks, Advanced Background Checks, FastBackgroundCheck, PeopleSearchNow, PhoneBooks.com, SearchPeopleFree and USA People Search. Those two are the only registrants at that address in the entire 603-row California registry. A shared address isn't a shared owner, though: no filing we can cite documents common ownership.

The BBB record is worth reading with care rather than quoting flat. The Sacramento listing for Enformion carries a D rating, isn't accredited, and shows 5 complaints in the three-year window with one left unanswered. But it also gives a business start date of October 20, 1987 and incorporation in 2000, both of which sit well before the Enformion brand existed, so the listing looks like it's attached to an older entity's record. These are BBB's fields, so we don't treat that date as Enformion's founding.

Two registrants, one street address, no disclosed relationship. Enformion, LLC and Mississippi Tornado Alley, LLC both file from 1915 21st St in Sacramento, and no public filing we can cite spells out how they're connected. The shared address is the documented fact; the corporate structure behind it isn't.

It's still buying. On August 3, 2026 Enformion announced it had acquired Kevari, a fraud-detection firm working with financial institutions on new-account and account-takeover fraud. The release frames it as folding Kevari's fraud signals and models into Enformion's identity graph, which means the graph gets deeper rather than smaller. Worth knowing if you're weighing whether this opt-out is worth doing. The answer trends towards yes.

Data Published

Data types

What it holds

Enformion publishes nothing publicly. There's no page with your name on it to find. What it holds shows up in its own California filing, which is more revealing than most because the registry asks direct questions and the answers are on the record.

  • Government-issued identification numbers used to verify identity (one of the minority of registrants that answers yes to this)

  • Precise geolocation

  • Social security numbers, dates of birth, names, postal addresses, phone numbers and email addresses, the categories it lists under its own GLBA disclosure

  • A historical identity graph its about page dates back 40-plus years

  • Household, "underbanked" and younger-generation insights drawn from 6,000 alternative data sources

  • Phone, address and propensity scores built for collections and skip-tracing

It sells to government and law enforcement, and says so. Enformion's filing answers yes to sharing or selling consumer data to the federal government, to other state governments, and to law enforcement outside of a subpoena or court order, all within the reporting year. Its own case-study library includes the US Army Reserves.

GLBA, not FCRA. Enformion says it isn't a consumer reporting agency, and its terms bar using its data for credit, insurance, housing or employment decisions. It separately declares that 70% of its data activities fall under the Gramm-Leach-Bliley Act, covering identifiers up to and including social security numbers. The two disclaimers do different jobs and neither one limits what it holds.

Contact

Contacts & links

From the CPPA filing
Operating entity

Enformion, LLC (California data broker registry)

Address

1915 21st St Sacramento, CA 95811

Tracers privacy notice

The filed phone number and the BBB one match. (855) 281-3915 appears both on the California registration and on the Sacramento BBB listing, which is a small but useful sign you're contacting the right entity.

Network

Related sites

One opt-out, three brands

Enformion's privacy portal states outright that it handles requests for "Enformion and our affiliated websites, including Tracers.com and Endato.com". We checked the routing rather than taking that on trust: tracers.com/opt-out/ redirects to enformion.com/opt-out/, and endato.com redirects to go.enformion.com. So one submission covers all three brands, which is unusual in this directory and worth knowing.

This is the rare case where one removal covers all three Enformion brands. Tracers and Endato run no separate opt-out of their own. Both routes land on the Enformion portal. Do it once.

It doesn't reach the consumer people-search sites. Suppressing your record here doesn't clear FastPeopleSearch or any other consumer site. Each files its own registration and runs its own suppression list, and each needs its own removal.

Owned or operated by Enformion, LLC16 entities in this network · Sacramento · 1915 21st StExplore the full map

Reputation

Trust signals

Thin, and that's the point

Enformion has almost no consumer review footprint, which follows from selling to businesses rather than to the public. The one platform that does carry it grades it near the floor.

Better Business BureauEnformion · Sacramento, CA · 5 complaints, 1 unanswered · not accreditedDAs of 2026-08View profile ↗
Trustpilot1 review, one-star · claimed profile1 reviewAs of 2026-10Check Trustpilot ↗
CPPA registry, 2024 request data80,683 deletion requests · 0 granted in full · 13,379 denied · 31-day medianSelf-filedAs of 2026-08Download the registry ↗

What reviewers and complainants say, from the sources above. Redact hasn't verified these complaints.

  • Deletion requests answered in part rather than in full, 67,304 of them in 2024

  • About one deletion request in six refused outright

  • A 31-day mean and median response on deletions, against a 4-day median on opt-outs

  • No consumer-facing surface to check, so people can't easily tell what was suppressed

The strongest signal here is the company's own filing. Of 80,683 deletion requests Enformion reported receiving in 2024, it recorded zero as complied with in whole, 67,304 in part, and 13,379 denied. Those three numbers add to the total exactly, so the zero is what the company told the regulator, not a gap in the data. Opt-out requests fared better, with 34,650 of 40,996 honoured in full.

Litigation

Litigation history

Two lawsuits

Enformion, LLC shows up as a defendant in two cases on the federal dockets we can search, both from the 2024 wave of data-broker litigation. The Colorado class action settled in 2025. Enformion moved the New Jersey Daniel's Law suit to federal court, which sent it back to state court in November 2024.

Aufrichtig v. Enformion, LLC

Settled

D. Colorado · 1:24-cv-03405 · Filed December 9, 2024 · Terminated March 12, 2025

Defendant

Enformion, LLC

Nature of suit

480 Consumer Credit

Jurisdiction

28:1332 Diversity · jury demanded by plaintiff

Judge

Daniel Desmond Domenico

A putative consumer class action brought by Bursor & Fisher and Peluso Law, with Troutman Pepper Locke defending. On March 4, 2025 the two sides told the court they'd settled, and on March 12 the plaintiff filed a stipulation dismissing the case. The docket doesn't give the terms, and no class was ever certified.

Atlas Data Privacy Corporation v. Enformion, LLC

Sent back to state court Nov 20, 2024

D. New Jersey · 1:24-cv-04110 · Removed to federal court March 22, 2024 · Remanded November 20, 2024

Defendants

Enformion, LLC and Enformion Holdco, Inc.

State case

Superior Court, Bergen County · BER-L-000767-24

Nature of suit

440 Civil Rights: Other

Federal judge

Harvey Bartle III

Part of

The Daniel's Law series against data brokers

One of the many actions Atlas Data Privacy Corporation brought under Daniel's Law, the state statute protecting judges', prosecutors' and law-enforcement officers' home addresses and phone numbers from publication. Atlas filed it in the Superior Court in Bergen County on February 6, 2024, as assignee for more than 19,000 people the law covers, and Enformion moved it to federal court on March 22. On November 20, 2024 the federal court sent it back, in a single order that returned 39 Atlas suits to the state courts, among them the ones against Acxiom, Epsilon, AtData and Whitepages. The ruling was that the federal court lacked jurisdiction, which settles where the cases are heard, not who's right. Enformion joined dozens of defendants asking the Third Circuit for permission to appeal, and was refused on March 18, 2025.

Back in Bergen County the case carried on. Atlas listed it among 111 pending Daniel's Law cases in November 2025, when it asked New Jersey's Supreme Court to manage them together, and the court declined on May 1, 2026. We haven't found a public record of how it's gone since.

We haven't found an FTC enforcement action, state Attorney General consent decree, or CPPA Delete Act settlement against Enformion, LLC as of the last-updated date below. Searching "Tracers" turns up a 2016 FTC matter and a 2013 bankruptcy involving Tracers Information Specialists, Inc., a Florida company in the TLO orbit. That's a different business from the Tracers brand Enformion runs, and we're deliberately not attributing it here.

FAQ

Q & A

Common questions
Is Enformion a data broker?

Yes, and a registered one. Enformion, LLC appears in California's Delete Act registry with enformion.com, tracers.com and go.enformion.com on a single filing. It doesn't publish a consumer-facing lookup site, which is exactly why people miss it. It sells identity data to financial services firms, debt collectors, investigators, e-commerce platforms and government agencies.

Who owns Enformion?

The operating entity is Enformion, LLC of 1915 21st St, Sacramento, California. That street address also appears on the California filing for Mississippi Tornado Alley, LLC, the registrant for ten consumer people-search brands including FastPeopleSearch and USPhoneBook. Those two registrants are the only ones at that address in the whole California registry. No filing we can cite documents common ownership between them, so the shared address is where our claim stops. Separately, an August 2026 Seyfarth announcement calls Enformion, LLC "a portfolio company of 1876 Partners" (an investor), and no source we can quote says how much of Enformion it owns.

Does opting out of Enformion also cover Tracers and Endato?

Yes, and this is the unusual bit. Enformion's privacy portal says it handles requests for Enformion and its affiliated websites "including Tracers.com and Endato.com", and the routing backs that up: tracers.com/opt-out/ redirects straight to the Enformion portal, and endato.com redirects to go.enformion.com. One submission covers all three brands. Our Enformion removal guide walks through it.

Will opting out of Enformion remove me from FastPeopleSearch?

No. FastPeopleSearch is filed under a different registrant, Mississippi Tornado Alley, LLC, and runs its own suppression list, so it needs its own removal. What the Enformion opt-out does is address Enformion's own copy, which the consumer-site opt-outs can't reach, so it's worth doing alongside them, not instead of them.

Why did Enformion deny my deletion request?

It denies a lot of them. In its 2024 California filing, Enformion reported 80,683 deletion requests received, zero complied with in whole, 67,304 complied with in part, and 13,379 denied, roughly one in six refused. It reported a 31-day mean and median response time. Opt-out requests did much better, with 34,650 of 40,996 honoured in full and a four-day median. If deletion stalls, the opt-out is the request that its own numbers say actually goes through.

Where you live matters too. On requests Redact has filed, Enformion refused residents of states without a consumer privacy law (a South Carolina request was turned down seconds after it went in), and its reply says so when no record matched the details sent. A refusal like that is about the law in your state, not a mistake in your request.

Is Enformion covered by the FCRA?

Not by its own account. Enformion's footer says it isn't a consumer reporting agency and that its data can't be used to decide credit, insurance, housing or employment. It does declare that about 70% of its data activities fall under the Gramm-Leach-Bliley Act, covering identifiers including social security numbers. Neither disclaimer limits what it collects. They govern what customers may legally do with it.

Take yourself off data broker sites

Redact scans data broker sites from your device. The free scan shows which of your details are exposed but hides which broker lists you; Premium and Ultimate show where each listing is. Redact doesn't search Enformion for listings; Premium and Ultimate file its deletion request for you, though the app doesn't list beta brokers yet.

Last updated October 9, 2026.

Added what Enformion's replies to Redact's filed deletion requests show: it refuses residents of states without a consumer privacy law and says when no record matched. September 22, 2026 · Litigation rechecked against both federal dockets, the Third Circuit's order and New Jersey court filings, with the regulator searches rerun. The Atlas case went back to state court rather than being dismissed, and the Colorado case settled. Opt-out confirmed August 11, 2026 from a real end-to-end walkthrough of the two-stage delete flow. Profile otherwise drafted August 6, 2026.

Opt-out last verified August 11, 2026.

The page provides general information, not legal advice. Redact is not affiliated with or endorsed by Enformion or any other company named here. Spotted an error, or represent this company? Email support@redact.dev.