Broker profile

USA People Search

A free US people-search and background-check-style site operated by Mississippi Tornado Alley, LLC (alternate name Confi-Chek, Inc.) out of Sacramento, California - the same parent behind FastPeopleSearch, PeopleSearchNow, USPhoneBook, and Advanced Background Checks. Business start date July 19, 2017. The BBB filing names two CEOs, Dustin Weirich (CEO/Owner, also of FamilyTreeNow) and Robert Miller (also of Advanced Background Checks). Listings publish name, addresses, phones, age, possible relatives, and a background-check surface. BBB rating: A, with 17 complaints in the last 3 years. The site disclaims FCRA coverage in its terms of service.

USA People Search homepage screenshot

USA People Search overview

At a glance

Quick facts
Privacy Risk
LimitedModerateSubstantialExtensive
Data published
Extensive
Re-listing frequency
Recurring
Complaint record
Mixed
Opt-out friction
Moderate
Operator opacity
Mostly disclosed
Prior data incidents
None documented

Each broker is scored 1 to 4 across the six dimensions above; higher means more exposure, and the overall gauge is their average.

What each dimension means
  • Data published: how much and how sensitive the personal data they put out.
  • Re-listing frequency: how quickly you reappear after opting out.
  • Complaint record: volume and pattern of complaints across BBB, Trustpilot, and Sitejabber; no findable review presence counts against the broker.
  • Opt-out friction: how hard the removal process is to complete.
  • Operator opacity: how hidden the operating company and its principals are.
  • Prior data incidents: history of breaches or leaks of the data they hold.
Category

People-search · background-check style

Operating entity

Mississippi Tornado Alley, LLC

Business start

July 19, 2017

CEO/Owner

Dustin Weirich

Headquarters

1915 21st St, Sacramento, CA 95811

Phone

(800) 248-1544

Sister brands

FPS · PSN · USPB · ABC · FamilyTreeNow

BBB rating

A

FCRA covered?

No

Background

Background

Mississippi Tornado Alley LLC property

USA People Search is a free US people-search and background-check-style site that consolidates name, address, phone, age, relatives, and criminal-records / court-filing detail in a single free-to-search interface. It is the fifth confirmed consumer property of Mississippi Tornado Alley, LLC (alternate corporate name Confi-Chek, Inc.) - the same Sacramento-based parent that runs FastPeopleSearch, PeopleSearchNow, USPhoneBook, and Advanced Background Checks. All five brands share the operating address at 1915 21st Street, Sacramento, California 95811.

Business start date

July 19, 2017

Operating entity

Mississippi Tornado Alley, LLC (alternate: Confi-Chek, Inc.)

Shared address

1915 21st St, Sacramento, CA 95811

Named officers (BBB)

Dustin Weirich (CEO/Owner) · Robert Miller (CEO)

BBB rating

A (not accredited)

Complaints / 3yr

17 filed

The BBB filing for USA People Search shows two named CEOs on the same record - Dustin Weirich (CEO/Owner) and Robert Miller (CEO) - which is unusual and worth flagging. Weirich is the same Sacramento-area entrepreneur who appears on the BBB filing for FamilyTreeNow as Owner, and who ran the earlier dating site DateHookUp.com (sold to Match.com in 2012). Miller is the same Robert Miller named on the BBB filing for Advanced Background Checks alongside Heather Miller (Officer). The dual-CEO listing on USA People Search appears to be the corporate-paperwork intersection of the Weirich and Miller multi-broker networks.

The BBB categorizes USA People Search under both Searchers of Records and Employment Background Check. The site itself disclaims FCRA coverage in its terms of service, which means regardless of the "Employment Background Check" BBB category label, the data legally cannot be used for employment, tenant, credit, or insurance screening decisions. The opt-out path is through the "Do Not Sell My Personal Information" link in the site footer; typical processing is 3-10 days but BBB complaints show some opt-outs go unhonored without repeat submissions.

The MTA / Confi-Chek operator network. USA People Search is the fifth confirmed brand in the Mississippi Tornado Alley / Confi-Chek family in this directory are FastPeopleSearch, PeopleSearchNow, USPhoneBook, Advanced Background Checks, and now USA People Search. All share the 1915 21st St Sacramento address. If you have a record on one, you almost certainly have records on the others - the underlying database is shared. The operator's filing says one request covers the sale of personal information across its sites, but we have not verified that a removal here reaches the others, so opt out at each one separately and re-check.

The Weirich connection. Dustin Weirich's appearance on USA People Search as CEO/Owner connects this MTA/Confi-Chek property to his other broker holding, FamilyTreeNow. Weirich runs FamilyTreeNow out of Roseville, CA; USA People Search out of Sacramento. The double-CEO listing with Robert Miller suggests shared operational control between Weirich and the Miller-led Confi-Chek side of the business.

Data Published

Data types

Public records + background-check layer

Sensitive: elevated identity-theft, doxxing, or safety riskStandard public-record field

  • Full name and known aliases / name variants
  • Current postal address and previous addressesSensitive
  • Phone numbers (landline and mobile)
  • Age / approximate date of birthSensitive
  • Possible relatives and associates by name
  • Reverse phone and reverse address lookup
  • Criminal records when present in source dataSensitive
  • Court filing detail (civil cases, judgments, liens)Sensitive
  • Marriage and divorce records when available
  • Employment-history hints (the "Employment Background Check" BBB category)

How the data is sourced: Aggregated from public records (county recorders, state filings, court records), telecom data, downstream third-party data brokers, and the shared underlying database with the four other MTA / Confi-Chek sister brands. USA People Search does not appear to operate a proprietary scrape or contributor pipeline distinct from the rest of the Mississippi Tornado Alley LLC family.

The "Employment Background Check" framing is misleading. The BBB lists USA People Search under both Searchers of Records AND Employment Background Check categories, but the site's own terms disclaim FCRA coverage. That means the data legally cannot be used for the background-screening use cases the category label implies - employment, tenant, credit, or insurance. Anyone purchasing reports from USA People Search for those purposes is exposing themselves to FCRA liability, since the data is not FCRA-compliant.

Contact

Contacts & links

Shared Sacramento footprint
Operating entity

Mississippi Tornado Alley, LLC (alt: Confi-Chek, Inc.)

Business address

1915 21st Street Sacramento, CA 95811-6813 Shared with FastPeopleSearch, PeopleSearchNow, USPhoneBook, and Advanced Background Checks

Opt-out / removal

"Do Not Sell My Personal Information" link in the site footer at usa-people-search.com

Named officers (BBB)

Dustin Weirich (CEO/Owner) and Robert Miller (CEO)

CPPA Data Broker Registry

Mississippi Tornado Alley, LLC files one registration covering ten domains, usa-people-search.com included · the 2024 filing reports zero requests to delete, as filed - cppa.ca.gov/data_broker_registry/

Network

Sister brands

Four Sacramento sisters, plus FamilyTreeNow

USA People Search sits inside a confirmed multi-broker network. It and four sister brands run from the same Sacramento address; Weirich's FamilyTreeNow, listed below as well, operates out of Roseville, CA and shares the Weirich principal rather than the address or the database. The CPPA registry goes further than the BBB cluster. Mississippi Tornado Alley, LLC's single filing lists ten domains - the five profiled here plus SearchPeopleFree, CyberBackgroundChecks, SmartBackgroundChecks, FastBackgroundCheck.com, and Phonebooks.com - and reports zero 2024 deletion requests across all of them.

Plan on a separate submission per brand across the broader Confi-Chek network

For the Mississippi Tornado Alley sub-cluster (FastPeopleSearch, PeopleSearchNow, USPhoneBook, Advanced Background Checks), the operator's filing says one request covers the sale of personal information across its sites - but we have not verified that a removal here reaches them. Nothing covers the separate Confi-Chek sub-cluster (PeopleFinders upstream + PrivateEye, Veromi, PublicRecordsNow downstream) and the related Weirich property (FamilyTreeNow) each require their own opt-out submission. For complete removal across the broader Confi-Chek network, plan on 9+ separate submissions starting with the upstream PeopleFinders opt-out (or the CPPA DROP platform for California residents - the network's current registration is under Mississippi Tornado Alley, LLC; Confi-Chek, Inc. has no listing in the current registry).

Cross-category comparison: within this directory, USA People Search's closest analogs are the four other MTA/Confi-Chek sister sites above, which share the same underlying database. By product shape, the broader free-people-search peer group (411.com, TruePeopleSearch, PeopleByName, Whitepages, Spokeo) covers the same data category but with different operators behind each. The MTA/Confi-Chek network is the largest single-operator cluster of people-search properties in this directory.

Owned or operated by Mississippi Tornado Alley LLC21 entities in this network · Rob Miller · SacramentoExplore the full map

Reputation

Trust signals

BBB A · 17 complaints

USA People Search's BBB profile is the dominant available trust signal. The A rating is unusually high for a people-search broker (most sit in the B- to F range), but the 17 complaints in the last three years and the BBB-noted opt-out-friction theme are the more meaningful signal of how the operator actually treats consumer requests.

Better Business BureauSacramento, CA · not accredited · 17 complaints / 3yrA ratingAs of 2026-05Find on BBB
Operator network exposure5 sister brands share the Sacramento address · same underlying database · same operator-network litigation exposureMulti-brokerAs of 2026-05See ABC litigation
  • Opt-out requests ignored or requiring multiple submissions before honored

  • Listings reappearing after a successful opt-out (the broader MTA/Confi-Chek database refresh pattern)

  • Sister-brand re-exposure: someone opts out of USA People Search but still appears on FastPeopleSearch / PeopleSearchNow / USPhoneBook / Advanced Background Checks

  • Technical issues with the "Do Not Sell My Personal Information" form

  • The "Employment Background Check" BBB category label creating confusion about whether the data is FCRA-permissible (it isn't)

Common complaint themes:

Litigation

Litigation history

Parent-company litigation

No litigation against the USA People Search brand specifically is on the public record as of the last- updated date. The parent entity Mississippi Tornado Alley, LLC / Confi-Chek, Inc. has been named in multiple class actions through the Advanced Background Checks surface - notably Garza et al. v. Confi-Chek, Inc. et al. and Eisenberg v. Confi-Chek, Inc. - which affect the shared operator and therefore the whole MTA / Confi-Chek family by extension.

Related and contextual matters:

  • Parent-company exposure. Because Mississippi Tornado Alley, LLC and Confi-Chek, Inc. operate USA People Search and the four sister brands on a shared database, any consent-decree or injunctive relief in a Confi-Chek case has practical implications for USA People Search even where the brand isn't named.
  • The dual-CEO listing. The simultaneous BBB listing of Dustin Weirich (also FamilyTreeNow Owner) and Robert Miller (also Advanced Background Checks CEO) means any litigation naming either principal at his other broker property has at least signal relevance for USA People Search compliance posture.
  • No standalone FTC enforcement against USA People Search on the public record. FTC attention to the people-search category has gone to larger, named brokers (Spokeo, MyLife) rather than mid-tier operators.

FAQ

Q & A

Common questions
Is USA People Search a data broker?

Yes. USA People Search (usa-people-search.com) is a free US people-search site operated by Mississippi Tornado Alley, LLC (alternate name Confi-Chek, Inc.) out of Sacramento, California. Listings publish full name, current and previous addresses, phone numbers, age, possible relatives and associates, and a "background-check" surface that pulls criminal-records and employment-background-check fields. The BBB classifies the business under both "Searchers of Records" and "Employment Background Check" categories. Business start date July 19, 2017.

Who owns USA People Search?

The BBB filing names Mississippi Tornado Alley, LLC (with Confi-Chek, Inc. as an alternate name) as the operating entity, at 1915 21st Street, Sacramento, California 95811. Two CEOs are listed, Dustin Weirich (CEO/Owner) and Robert Miller (CEO). Weirich is the same Sacramento-area entrepreneur who owns FamilyTreeNow; Miller is the same Robert Miller named as principal on the Advanced Background Checks BBB filing. The same Mississippi Tornado Alley LLC parent runs FastPeopleSearch, PeopleSearchNow, USPhoneBook, and Advanced Background Checks - five confirmed sister brands sharing the Sacramento address.

What information does USA People Search publish?

Each public listing typically includes full name, age, current and previous addresses, phone numbers (landline and mobile), possible relatives and associates by name, and a "background-check" layer that surfaces criminal records, court filings, employment-history hints, and similar public-records-derived detail. The site also offers reverse phone and reverse address lookup. Source data is aggregated from public records, county and state filings, court records, telecom data, and downstream data-broker partnerships. The site categorizes itself for BBB purposes as both Searchers of Records and Employment Background Check, though it does not appear to be a CRA under FCRA.

Can I remove myself from USA People Search?

Yes. The opt-out runs through the "Do Not Sell My Personal Information" link in the site footer. You submit your full name, location (city / state), and an email address you control. Typical processing 3-10 days after email verification, though BBB complaints note some opt-out requests have gone unhonored or required multiple submissions. Use a disposable email; smaller and mid-tier people-search operators are known to retain opt-out contacts. The operator's filing says one request covers the sale of personal information across its sites, but we have not verified that a removal here reaches the others, so file separately at FastPeopleSearch, PeopleSearchNow, USPhoneBook, and Advanced Background Checks. See our USA People Search removal guide for step-by-step instructions.

How long does USA People Search take to remove information?

Typical processing is 3-10 days once you confirm the email-verification step. Some opt-outs complete within 72 hours; others take the full window. Annual rechecks are reasonable maintenance because the site refreshes from public records and broker partners and can re-list you. CCPA / CPRA statutory ceiling is 45 days (extendable to 90) for California residents; whether Mississippi Tornado Alley LLC is currently on the CPPA Data Broker Registry under that name is worth confirming before relying on the statutory backstop.

Is USA People Search covered by FCRA?

No - the site disclaims FCRA coverage in its terms despite categorizing itself for BBB purposes as "Employment Background Check." Its data cannot legally be used for employment screening, tenant screening, credit decisions, or any other FCRA-permissible purpose. The applicable framework is state-level privacy law (CCPA / CPRA in California, plus VA / CO / CT / UT / TX / OR regimes), routed through Mississippi Tornado Alley LLC's Sacramento operations.

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Last updated:

May 27, 2026