Broker profile
PeopleSearchNow
A free US people-search and reverse-phone-lookup site operated by Mississippi Tornado Alley, LLC, the California-registered entity (#201720710064) behind sibling brands FastPeopleSearch and USPhoneBook. All share one Sacramento, CA registered office. The BBB filing names Robert Miller as CEO and Julian Burgess as Company Contact - the multi-broker principal also documented at SmartBackgroundChecks, FastBackgroundCheck, and FamilyTreeNow. Not an FCRA-covered consumer reporting agency, and named in the active Elliott v. Mississippi Tornado Alley LLC mobile-number suit.
PeopleSearchNow overview
At a glance
- Data published
- Extensive
- Re-listing frequency
- Recurring
- Complaint record
- Pattern of complaints
- Opt-out friction
- Moderate
- Operator opacity
- Mostly disclosed
- Prior data incidents
- None documented
Each broker is scored 1 to 4 across the six dimensions above; higher means more exposure, and the overall gauge is their average.
What each dimension means
- Data published: how much and how sensitive the personal data they put out.
- Re-listing frequency: how quickly you reappear after opting out.
- Complaint record: volume and pattern of complaints across BBB, Trustpilot, and Sitejabber; no findable review presence counts against the broker.
- Opt-out friction: how hard the removal process is to complete.
- Operator opacity: how hidden the operating company and its principals are.
- Prior data incidents: history of breaches or leaks of the data they hold.
- Category
People search · reverse phone lookup
- Operating entity
Mississippi Tornado Alley, LLC
- Sibling sites
- CEO
Robert Miller
- Company Contact
Julian Burgess
- BBB-listed address
1915 21st St, Sacramento, CA 95814
- Alternate / older mailing
Detroit, MI
- Customer-care phone
(888) 553-5506
- FCRA covered?
No
Background
Background
PeopleSearchNow.com is a free US people-search and reverse-phone-lookup site operating under Mississippi Tornado Alley, LLC, the California-registered LLC (entity #201720710064) that also operates FastPeopleSearch and USPhoneBook. The principal address at 1915 21st St, Sacramento, CA 95811 is the same Mississippi Tornado Alley LLC registered office that anchors the other two brands - three separately-marketed people-search sites, one operating entity, one named CEO (Robert Miller), one California registered office.
- Operating entity
Mississippi Tornado Alley, LLC
- Jurisdiction
California
- CA principal address
1915 21st St, Sacramento
- BBB-listed mail-drop
Detroit, MI PMB
- CEO
Robert Miller
- Company Contact
Julian Burgess
The BBB filing pattern across the three Mississippi Tornado Alley LLC brands is consistent. Each brand has its own BBB profile filed at a different US-city PMB / PO Box (FastPeopleSearch in Boston, USPhoneBook in Dallas, PeopleSearchNow in Detroit) while all three share the Sacramento California operator. The Detroit mailing address for PeopleSearchNow is PMB 29296, PO Box 441130, Detroit, MI 48244-1130. Note that PMB 29296 is the exact same private- mailbox suffix that FastPeopleSearch uses in Boston (PMB 29296 / Boston) - a strong supporting signal that these brands share a back-office vendor handling the PMB-correspondence layer.
What's notable about PeopleSearchNow is the named principal pair. The BBB filing lists Robert Miller as CEO (matching the FPS + USPB pattern) AND Julian Burgess as Company Contact - the same Julian Burgess we've documented at five other separately-branded broker entities (SmartBackgroundChecks in Atlanta, FastBackgroundCheck in Boulder, FamilyTreeNow in Roseville, SearchPeopleFree in Denver, and CyberBackgroundChecks in Chicago). With PeopleSearchNow that's now Burgess named on six separately-branded broker BBB filings, and the FastPeopleSearch "Mr. Jillian Burgess" transcription quirk almost certainly makes that a seventh. PeopleSearchNow's Detroit PMB shares suffix #29296 with FastPeopleSearch's Boston PMB AND CyberBackgroundChecks's Chicago PMB - three Burgess entities, three cities, identical PMB suffix.
Three brands, one operator. Mississippi Tornado Alley LLC's filing says a request on any of its sites applies across all of them for the sale of personal information, but we have not verified that a record actually clears FastPeopleSearch or USPhoneBook. If you're cleaning up your exposure to the LLC, run all three opt-outs. The FastPeopleSearch and USPhoneBook removal guides in this directory cover the sibling flows.
The "Mississippi Tornado Alley" name is unrelated to brand or operations. The LLC is registered and headquartered in California; the name reads as a holding-shell convention rather than a geographic or product identifier. Same observation we documented on the FastPeopleSearch and USPhoneBook profiles.
Data Published
Data types
Sensitive: elevated identity-theft, doxxing, or safety riskStandard public-record field
- Full names, including aliases, maiden names, and nicknames
- Current and previous home addressesSensitive
- Phone numbers - landline and mobile, with carrier identification on reverse-phone lookups
- Email addresses
- Approximate age and date of birthSensitive
- Names of likely relatives, household members, and known associatesSensitive
- Property and address-history records
- Reverse-lookup data: phone → name + carrier, address → resident, email → name
- Outbound links to paid background-check upsells (Spokeo, BeenVerified, TruthFinder, etc.)
Data sources: US public records (voter rolls, property assessor data, court filings), commercial data aggregators, and indexed online sources - the same public-records pattern that powers FastPeopleSearch and USPhoneBook (they're all on the same Mississippi Tornado Alley LLC data product). Records aren't verified against the actual subject and may be stale, mismatched, or attributed to the wrong person.
Contact
Contacts & links
- Operating entity
Mississippi Tornado Alley, LLC (CA #201720710064)
- BBB-listed address (current)
1915 21st St Sacramento, CA 95814
- Alternate / legacy mailing address
PMB 29296 PO Box 441130 Detroit, MI 48244-1130
- Customer-care phone
- Opt-out / removal page
Network
Sister brands
PeopleSearchNow sits at the intersection of two documented broker-network patterns in this directory:
Mississippi Tornado Alley LLC sibling brands (Robert Miller, shared operator):
Julian Burgess named-principal cross-broker pattern:
Also named on a Burgess BBB filing are FastBackgroundCheck.com (Owner/Manager, Boulder CO; D- rating, 261 complaints).
Related broker network: Mississippi Tornado Alley LLC / Confi-Chek network
PeopleSearchNow is one of several brands operated by Mississippi Tornado Alley, LLC (with Confi-Chek as an alternate name on BBB filings). The LLC's California registry filing says an opt-out submitted "on any of these sites … will apply across all sites" for the sale of personal information, while the opt-out covering what each site collects from its own visitors has to be submitted separately on every website. We have not tested whether a record actually clears the sister brands, so treat the filing as the operator's claim rather than a result: run each brand's own opt-out below and re-check.
Related broker network: Julian Burgess multi-broker network
PeopleSearchNow is one of several brands all named Julian Burgess as a principal (Compliance Manager, General Manager, Operations Assistant) on their respective BBB filings, in different US cities. That principal pattern is a separate finding from the Mississippi Tornado Alley filing described above, and the two do not cover the same brands; the note above is the one that describes what a single opt-out reaches.
Why this matters: PeopleSearchNow is the first BBB filing where Robert Miller and Julian Burgess appear together on the same broker entity. That overlap is what makes the FastPeopleSearch "Mr. Jillian Burgess" transcription almost certainly a Julian variant - and ties the two distinct broker-network patterns (Mississippi Tornado Alley LLC sibling brands + Burgess-named-principal entities) into a single documented overlap.
Reputation
Trust signals
PeopleSearchNow has limited third-party review coverage in the same pattern as the other Mississippi Tornado Alley LLC brands - the BBB profile is the primary signal, with Trustpilot and Sitejabber not surfacing dedicated profiles for peoplesearchnow.com itself.
Personal information (name, full address, phone, relatives) published without consent
Opt-out requests submitted but record reappears as new public records are indexed
Inaccurate or stale records linking the wrong people to addresses
Outbound paid-broker upsells (Spokeo, BeenVerified) shown alongside opt-out flow
Confusion about which Mississippi Tornado Alley LLC brand to opt out of (all three need separate opt-outs)
Common complaint themes (consistent with FPS + USPB sibling pattern):
Litigation
Litigation history
We have not located a Federal Trade Commission enforcement action, state Attorney General consent decree, California Privacy Protection Agency Delete Act settlement, or named class action specifically captioned against PeopleSearchNow.com as of the last-updated date below.
The relevant cross-brand litigation is the active Elliott v. Mississippi Tornado Alley LLC (D. Colo. 1:25-cv-02384, filed Aug 21, 2025), captioned against the operating entity itself - not the PeopleSearchNow brand specifically, but against the LLC that also operates PeopleSearchNow. The case alleges Colorado PTFA violations for publishing Colorado residents' mobile phone numbers without consent and is documented in detail on the FastPeopleSearch profile. Any judgment, settlement, or injunctive relief that runs against Mississippi Tornado Alley LLC would bind PeopleSearchNow's data product as well, since they're operated by the same legal entity.
No FTC or state-AG action specific to PeopleSearchNow surfaced in our research; the Elliott matter is captioned against the LLC parent (Mississippi Tornado Alley LLC), not against the PeopleSearchNow brand individually.
FAQ
Q & A
Is PeopleSearchNow a data broker?
Yes. PeopleSearchNow is a free US people-search and reverse-phone-lookup site operated by Mississippi Tornado Alley, LLC, the same California-registered entity (#201720710064) that operates FastPeopleSearch and USPhoneBook. It is the third confirmed Mississippi Tornado Alley LLC property and shares the Sacramento, CA principal address (1915 21st St) with its sibling brands.
Who owns PeopleSearchNow?
PeopleSearchNow is operated by Mississippi Tornado Alley, LLC. The BBB filing names Robert Miller as CEO (shared across all three Mississippi Tornado Alley LLC brands) and Julian Burgess as Company Contact - the same Julian Burgess named on five other broker BBB filings including SmartBackgroundChecks, FastBackgroundCheck, FamilyTreeNow, SearchPeopleFree, and CyberBackgroundChecks.
What information does PeopleSearchNow publish?
PeopleSearchNow publishes full names with aliases, maiden names and nicknames, current and previous home addresses, landline and mobile phone numbers with carrier identification, email addresses, approximate age and date of birth, likely relatives and associates, property and address-history records, reverse-lookup data, and outbound links to paid background-check upsells like Spokeo, BeenVerified, and TruthFinder.
Can I remove myself from PeopleSearchNow?
Yes. PeopleSearchNow offers a free opt-out at peoplesearchnow.com/opt-out. The Mississippi Tornado Alley LLC registry filing says a request on any of its sites applies across all of them for the sale of personal information, but we have not verified that a record actually clears sister sites like FastPeopleSearch or USPhoneBook, and the opt-out for what each site collects from visitors is per-site regardless - run each brand's own flow. See our PeopleSearchNow removal guide for step-by-step instructions.
How long does PeopleSearchNow take to remove information?
PeopleSearchNow does not publish a specific SLA on its opt-out page. BBB complaints describe records reappearing as new public records are indexed, even after successful removals. Allow a few business days for the initial suppression and plan to re-check periodically since the LLC's data feeds continuously refresh.
Is PeopleSearchNow covered by FCRA?
No. PeopleSearchNow is not a Consumer Reporting Agency under the FCRA. It is a free people-search aggregator and its data is not FCRA-compliant for employment, tenant, credit, or insurance decisions. The relevant cross-brand litigation is the active Elliott v. Mississippi Tornado Alley LLC (D. Colo. 1:25-cv-02384) alleging Colorado mobile-number publication violations.
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May 22, 2026