Broker profile
PeopleSearchNow
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A free US people-search and reverse-phone-lookup site operated by Mississippi Tornado Alley, LLC, the California-registered entity (#201720710064) whose data-broker filing also covers sibling brands FastPeopleSearch and USPhoneBook, all from one Sacramento, CA address. It presents itself as a people-search site, not an FCRA consumer reporting agency.
PeopleSearchNow overview
At a glance
Redact's exposure rating
- Data published
- Editorial estimate
- Re-listing frequency
- Editorial estimate
- Complaint record
- Pattern of complaints
- Opt-out friction
- Moderate
- Operator opacity
- Mostly disclosed
- Prior data incidents
- None documented
Our editorial assessment from public sources as of May 22, 2026, and our own opt-out testing as of May 22, 2026. Each dimension is scored 1 to 4, higher means more exposure, and the overall gauge is their average, unless a confirmed breach holds it higher. It is an opinion, not a finding about the company's conduct or legal compliance. Dimensions marked "Editorial estimate" are estimated from the kind of service offered rather than observed on this site. How we score
What each dimension means
- Data published: how much and how sensitive the personal data they put out.
- Re-listing frequency: how quickly you reappear after opting out.
- Complaint record: the volume and pattern of complaints across BBB, Trustpilot, and Sitejabber. No listing, or a listing with no reviews, counts against the broker.
- Opt-out friction: how hard the removal process is to complete.
- Operator opacity: how hidden the operating company and its principals are.
- Prior data incidents: history of breaches or leaks of the data they hold.
- Category
People search · reverse phone lookup
- Operating entity
- Sibling sites
- BBB-listed address
1915 21st St, Sacramento, CA 95814
- Alternate / older mailing
Detroit, MI
- Customer-care phone
(888) 553-5506
- FCRA covered?
Doesn't present itself as a CRA
Background
Background
PeopleSearchNow.com is a free US people-search and reverse-phone-lookup site operating under Mississippi Tornado Alley, LLC, the California-registered LLC (entity #201720710064) that also operates FastPeopleSearch and USPhoneBook. The principal address at 1915 21st St, Sacramento, CA 95811 is the same Mississippi Tornado Alley LLC registered office that anchors the other two brands (three separately-marketed people-search sites on one California data-broker filing, which lists ten domains in all).
- Operating entity
- Jurisdiction
California
- CA principal address
1915 21st St, Sacramento
- BBB-listed mail-drop
Detroit, MI PMB
The BBB filing pattern across the three Mississippi Tornado Alley LLC brands is consistent. Each brand has its own BBB profile filed at a different US-city PMB / PO Box (FastPeopleSearch in Boston, USPhoneBook in Dallas, PeopleSearchNow in Detroit) while all three share the Sacramento California operator. The Detroit mailing address for PeopleSearchNow is PMB 29296, PO Box 441130, Detroit, MI 48244-1130. The same PMB number, 29296, also appears on FastPeopleSearch's Boston address and CyberBackgroundChecks' Chicago address.
Three brands, one operator. Mississippi Tornado Alley LLC's filing says a request on any of its sites applies across all of them for the sale of personal information, but we haven't verified that a record actually clears FastPeopleSearch or USPhoneBook. If you're cleaning up your exposure to the LLC, run all three opt-outs. The FastPeopleSearch and USPhoneBook removal guides in this directory cover the sibling flows.
The "Mississippi Tornado Alley" name is unrelated to brand or operations. The LLC is registered and headquartered in California; the name doesn't match its location or its products. Same observation we documented on the FastPeopleSearch and USPhoneBook profiles.
Data Published
Data types
Sensitive: elevated identity-theft, doxxing, or safety riskStandard public-record field
- Full names, including aliases, maiden names, and nicknames
- Current and previous home addressesSensitive
- Phone numbers (landline and mobile), with carrier identification on reverse-phone lookups
- Email addresses
- Approximate age and date of birthSensitive
- Names of likely relatives, household members, and known associatesSensitive
- Property and address-history records
- Reverse-lookup data: phone → name + carrier, address → resident, email → name
- Outbound links to paid background-check upsells (Spokeo, BeenVerified, TruthFinder, etc.)
Data sources: US public records (voter rolls, property assessor data, court filings), commercial data aggregators, and indexed online sources, the same public-records pattern as FastPeopleSearch and USPhoneBook (all three are on the same Mississippi Tornado Alley, LLC filing). Records aren't verified against the actual subject and may be stale, mismatched, or attributed to the wrong person.
Contact
Contacts & links
- Operating entity
- BBB-listed address (current)
1915 21st St Sacramento, CA 95814
- Alternate / legacy mailing address
PMB 29296 PO Box 441130 Detroit, MI 48244-1130
- Customer-care phone
- Opt-out / removal page
Network
Related sites
PeopleSearchNow is one of several brands Mississippi Tornado Alley, LLC operates. The sites below are others on its California data-broker filing.
Related broker network: Mississippi Tornado Alley LLC
PeopleSearchNow is one of several brands operated by Mississippi Tornado Alley, LLC. The LLC's California registry filing says an opt-out submitted "on any of these sites … will apply across all sites" for the sale of personal information, while the opt-out covering what each site collects from its own visitors has to be submitted separately on every website. We haven't tested whether a record actually clears the sister brands, so treat the filing as the operator's claim rather than a result: run each brand's own opt-out below and re-check.
Reputation
Trust signals
PeopleSearchNow has limited third-party review coverage in the same pattern as the other Mississippi Tornado Alley LLC brands. The BBB profile is the primary signal, with Trustpilot and Sitejabber not surfacing dedicated profiles for peoplesearchnow.com itself.
Litigation
Litigation history
We haven't located a Federal Trade Commission enforcement action, state Attorney General consent decree, California Privacy Protection Agency Delete Act settlement, or named class action specifically captioned against PeopleSearchNow.com as of the last-updated date below.
A 2025 Colorado class action against the operating LLC, Elliott v. Mississippi Tornado Alley LLC (D. Colo. 1:25-cv-02384), was voluntarily dismissed by the plaintiff in September 2025 (docket). The FastPeopleSearch profile has the details.
No FTC or state-AG action specific to PeopleSearchNow surfaced in our research.
FAQ
Q & A
Is PeopleSearchNow a data broker?
Yes. PeopleSearchNow is a free US people-search and reverse-phone-lookup site operated by Mississippi Tornado Alley, LLC, the same California-registered entity (#201720710064) that operates FastPeopleSearch and USPhoneBook. It's one of ten domains on Mississippi Tornado Alley LLC's California data-broker filing, all from the Sacramento, CA principal address (1915 21st St).
Who owns PeopleSearchNow?
PeopleSearchNow is operated by Mississippi Tornado Alley, LLC, which lists PeopleSearchNow.com among the ten domains it does business as on its California data-broker filing.
What information does PeopleSearchNow publish?
PeopleSearchNow publishes full names with aliases, maiden names and nicknames, current and previous home addresses, landline and mobile phone numbers with carrier identification, email addresses, approximate age and date of birth, likely relatives and associates, property and address-history records, reverse-lookup data, and outbound links to paid background-check upsells like Spokeo, BeenVerified, and TruthFinder.
Can I remove myself from PeopleSearchNow?
Yes. PeopleSearchNow offers a free opt-out at peoplesearchnow.com/opt-out. The Mississippi Tornado Alley LLC registry filing says a request on any of its sites applies across all of them for the sale of personal information, but we haven't verified that a record actually clears sister sites like FastPeopleSearch or USPhoneBook, and the opt-out for what each site collects from visitors is per-site regardless. Run each brand's own flow. See our PeopleSearchNow removal guide for step-by-step instructions.
How long does PeopleSearchNow take to remove information?
PeopleSearchNow doesn't publish a specific SLA on its opt-out page. Records can reappear as new public records are indexed, even after successful removals. Allow a few business days for the initial suppression and plan to re-check periodically since the LLC's data feeds refresh.
Is PeopleSearchNow covered by FCRA?
PeopleSearchNow presents itself as a free people-search aggregator, not a consumer reporting agency under the FCRA.
Take yourself off data broker sites
Redact scans data broker sites from your device. The free scan shows which of your details are exposed but hides which broker lists you; Premium and Ultimate show where each listing is. They also submit the PeopleSearchNow removal for you, re-scan about every 15 days and file again if your listing comes back.
The page provides general information, not legal advice. Redact is not affiliated with or endorsed by PeopleSearchNow or any other company named here. Spotted an error, or represent this company? Email support@redact.dev.