Broker profile

411.com

Redact removes listings automatically

A free people-search site that Whitepages, Inc. of Seattle runs on its own records. A free listing shows a name, age range, other names used, the full current street address, landline numbers, past addresses and relatives, with cell numbers held back for Whitepages Premium. There's no opt-out on 411.com. Removal happens on Whitepages' form, which ends in an automated call to a phone you supply.

Manual removal guide Visit 411.com

411.com overview

At a glance

Quick facts

Privacy Risk

LimitedModerateSubstantialExtensive

Data published: Substantial
Re-listing frequency: Occasional
Complaint record: Mixed
Opt-out friction: Severe
Operator opacity: Fully disclosed
Prior data incidents: None documented

Each broker is scored 1 to 4 across the six dimensions above; higher means more exposure, and the overall gauge is their average.

What each dimension means

Data published: how much and how sensitive the personal data they put out.
Re-listing frequency: how quickly you reappear after opting out.
Complaint record: the volume and pattern of complaints across BBB, Trustpilot, and Sitejabber. No listing, or a listing with no reviews, counts against the broker.
Opt-out friction: how hard the removal process is to complete.
Operator opacity: how hidden the operating company and its principals are.
Prior data incidents: history of breaches or leaks of the data they hold.

Operated by: Whitepages, Inc. · Seattle, WA
Ownership evidence: Whitepages' own terms and About page
Cost to view a listing: Free · no account
Own opt-out: None · removal runs on whitepages.com
Identity check: An automated phone call
FCRA covered?: No, per Whitepages' terms

Background

Whose site it is

Whitepages owns up to it. The terms of service 411.com serves are Whitepages' own, and they list 411.com beside whitepages.com as one of the company's free consumer sites. Whitepages' About page counts 411 among its products, and each listing describes the site as "powered by Whitepages".

The records behind a listing are Whitepages' records. Its privacy policy says it collects and licenses directory and public-record data from third parties, covering names, current and former addresses, phone numbers, possible aliases and relatives, dates of birth, email addresses, and property, traffic and criminal records. A 411.com listing shows part of that for free and points to Whitepages Premium and background reports for more.

Company-level detail, including the California registration, the Seattle address and every contact route, is on the Whitepages profile.

Data Published

Data types

Free listing

Sensitive: elevated identity-theft, doxxing, or safety riskStandard public-record field

Shown on a 411.com listing opened with no account and no payment.

Full name
Other names usedSensitive
Age range
Current street address, house number includedSensitive
Past addressesSensitive
Landline numbers, in fullSensitive
Cell numbers, area code only, with the rest sold through Whitepages Premium
Relatives, with their age ranges and townsSensitive

The address appears in plain text too. Beyond the card at the top, the listing's own question-and-answer section spells out the full current street address in a sentence, and the page title carries the name, age range and town.

Contact

Contacts & links

Whitepages, Inc.

Operator: Whitepages, Inc. · Seattle, WA
Opt-out form: whitepages.com/suppression-requests
Privacy requests: privacyrequest@whitepages.com
Support: support@whitepages.com · 1-800-991-3077
CA data broker registry: 411.com isn't named · Whitepages, Inc.'s filing lists whitepages.com only

Network

Sister brands

2 sister sites

PeopleSearch is the other consumer site Whitepages names on its About page, and 411.com's footer files PeopleSearch.com under Whitepages Products. Both send their Do Not Sell My Information link to the same Whitepages privacy page.

Owned or operated by Whitepages, Inc.3 entities in this network · Operator · SeattleExplore the full map

whitepages.com

peoplesearch.com

Reputation

Trust signals

The operator's BBB file

The BBB file below belongs to Whitepages, Inc., the company behind 411.com. SmartCustomer's page for 411.com mixes in reviews of unrelated businesses with 411 in their names, such as 411.ca and small-business advertising sellers, so its score isn't quoted, and Trustpilot turned away an automated read.

Better Business BureauWhitepages Inc · Seattle · accredited since 2013 · 378 complaints in 3 years, 107 closed in the last 12 monthsA+As of 2026-09View profile ↗

Trustpilot411.com · refused an automated read (HTTP 403)UnreadAs of 2026-09Check Trustpilot ↗

Litigation

Litigation history

One parent-company case

This case names Whitepages, Inc., not 411.com.

Lukis v. Whitepages, Inc., settled as Butler v. Whitepages, Inc.

Parent-company litigation

N.D. Ill. · No. 1:19-cv-04871 · Illinois and Ohio right of publicity · Filed 2019

Settlement: About $4.1M · preliminary approval May 2022
Class: Roughly 49,000 Illinois and Ohio residents
Funds: Illinois $1,208,400 · Ohio $2,864,200
Class period: May 7, 2019 to January 27, 2022

Filed in Cook County under Illinois' Right of Publicity Act and moved to federal court, the suit said Whitepages used people's names and details to advertise paid subscriptions without their consent. The court refused to dismiss it in 2020. The settlement covered Illinois and Ohio residents whose names a paying subscriber had searched on whitepages.com, and Whitepages denied wrongdoing. The settlement website no longer resolves, and the claim deadline was August 24, 2022.

FAQ

Q & A

Common questions

Who owns 411.com?

Whitepages, Inc. of Seattle, by its own account in the terms of service 411.com serves and on the Whitepages About page.

How do I get off 411.com?

Through Whitepages, because 411.com has no opt-out. Copy your listing's web address, paste it into Whitepages' opt-out form, confirm the match, give a reason and answer an automated call. The 411.com removal guide shows each screen.

If I opt out of Whitepages, am I off 411.com too?

It's the same database, and Whitepages says a removal also clears all known connected listings, so one request should cover both. Search 411.com again a day later to make sure.

Can a 411.com listing be used to screen tenants or employees?

No. Whitepages' terms say it isn't a consumer reporting agency under the Fair Credit Reporting Act and forbid using its information to decide on housing, employment, credit, insurance or education.

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Last updated:

September 10, 2026 · Removal walked in May 2026 with eight step screenshots. Rechecked live today against 411.com's footer, terms and a listing page, Whitepages' About page, peoplesearch.com, the Whitepages BBB file and California's registry CSV. Switchboard was dropped because Whitepages' terms, About page and footers don't list it, the registry line now says 411.com isn't named, and the friction and re-listing scores now match the Whitepages form and database the removal runs through.