Broker profile
TruePeopleSearch
- Redact removes listings on paid plans
A free US people-search and reverse-lookup service. The current California data-broker registry names the operator: Free Data Services, LLC, filing as TruePeopleSearch.com from San Francisco, consistent with the BBB's San Francisco PMB listing, business name dated June 14, 2008. A March 2024 KrebsOnSecurity investigation reported on a similarly-named look-alike network (TruePeopleSearch.net, FastPeopleSearch.io) that it said appears to be run from China, with executive personas that appear fabricated; that's a separate operation, and no source ties this domain to it. BBB rates the company B (not accredited, 256 complaints in 3 years).
TruePeopleSearch overview
At a glance
Redact's exposure rating
- Data published
- Editorial estimate
- Re-listing frequency
- Editorial estimate
- Complaint record
- Mixed
- Opt-out friction
- Moderate
- Operator opacity
- Obscured
- Prior data incidents
- None documented
Our editorial assessment from public sources as of August 5, 2026, and our own opt-out testing as of May 22, 2026. Each dimension is scored 1 to 4, higher means more exposure, and the overall gauge is their average, unless a confirmed breach holds it higher. It is an opinion, not a finding about the company's conduct or legal compliance. Dimensions marked "Editorial estimate" are estimated from the kind of service offered rather than observed on this site. How we score
What each dimension means
- Data published: how much and how sensitive the personal data they put out.
- Re-listing frequency: how quickly you reappear after opting out.
- Complaint record: the volume and pattern of complaints across BBB, Trustpilot, and Sitejabber. No listing, or a listing with no reviews, counts against the broker.
- Opt-out friction: how hard the removal process is to complete.
- Operator opacity: how hidden the operating company and its principals are.
- Prior data incidents: history of breaches or leaks of the data they hold.
- Category
People search · free reverse lookup
- Operating entity
Free Data Services, LLC (per CPPA registry filing)
- BBB file date
Jun 14, 2008
- 2024 deletion requests
0 reported to the CPPA (as filed)
- Registry address
San Francisco, CA
- Lookalike alert
TruePeopleSearch.net is a look-alike Krebs reported appears to be run from China
- BBB rating
B
- BBB complaints (3yr)
256
- FCRA covered?
Doesn't present itself as a CRA
Background
Background
TruePeopleSearch markets itself as a free US people-search service. The BBB file dates the business name to June 14, 2008, and the current California data-broker registry filing names Free Data Services, LLC (dba TruePeopleSearch.com) of San Francisco as the operator. A March 2024 KrebsOnSecurity investigation reported on a look-alike network (TruePeopleSearch.net, FastPeopleSearch.io, CocoFinder and others) that appeared around 2020, registered through Alibaba Cloud in Beijing, with names similar to this site's. No reporting ties TruePeopleSearch.com itself to that operation.
- CPPA filing
Free Data Services, LLC · San Francisco, CA
- Look-alike network (Krebs 2024)
TruePeopleSearch.net · FastPeopleSearch.io · CocoFinder
- Look-alike network base
Beijing (Alibaba Cloud registrations)
- Often-paired site
FastPeopleSearch.com, on a different registry filing (Mississippi Tornado Alley, LLC)
- Business model
Affiliate commissions
- BBB rating
B (not accredited)
The Krebs investigation of the look-alike network reported that two named "executives" on its marketing materials appear to be fabricated personas with stock-photo headshots:
- "Sally Stevens": LinkedIn profile photo is identical to a stock image titled "beautiful girl" sold on Adobe Stock.
- "Alina Clark": profile photo is a stock photo appearing on more than 100 unrelated websites.
Krebs wrote that the network appears to conceal the location of operators in China who earn affiliate commissions when visitors buy people-search reports. TruePeopleSearch.com itself sits outside that documented network. Its own registry filing places Free Data Services, LLC in San Francisco and names no individual.
What the BBB file date doesn't tell you. The BBB shows a 2008 origin date for the business name; the CPPA registry filing shows who operates the site now (Free Data Services, LLC). The ~2020 Alibaba Cloud registrations Krebs documented belong to the look-alike network, not to this domain. Treat the BBB founding date as business-name lineage and the registry filing as the operator of record.
Data Published
Data types
Sensitive: elevated identity-theft, doxxing, or safety riskStandard public-record field
- Full names, including aliases and prior names
- Current and previous home addressesSensitive
- Phone numbers (landline and mobile)
- Email addresses
- Approximate age and date of birthSensitive
- Names of likely relatives, household members, and known associatesSensitive
- Property and address-history data
- Reverse-lookup data: phone → name, address → resident
Data sources: US public records (voter rolls, property, court), commercial data aggregators, and indexed online sources. Records aren't verified against the actual subject and may be stale, mismatched, or attributable to the wrong person.
Free-to-view model is unusual. TruePeopleSearch presents detailed records without requiring a subscription. The revenue model is affiliate commissions when users click through to paid services for fuller reports. This makes the data easier to surface (no paywall) but also means your record is publicly viewable to anyone with the URL.
Contact
Contacts & links
- Operating entity
Free Data Services, LLC (dba TruePeopleSearch.com) Per the current CPPA data-broker registry filing; the BBB file lists only the brand name
- BBB-listed address
PO Box 7775 PMB 29296 San Francisco, CA 94120-7775 (PO Box / Private Mailbox)
- Customer service phone
- Privacy / opt-out email
- CA Data Broker registry
Free Data Services, LLC (dba TruePeopleSearch.com) · San Francisco · 0 requests to delete reported for 2024 (cppa.ca.gov/data_broker_registry/)
- Opt-out / removal page
Network
Commonly confused with
California's data broker registry files truepeoplesearch.com under Free Data Services, LLC. The two sites it's most often grouped with are listed below because readers will encounter them: the registry files fastpeoplesearch.com under Mississippi Tornado Alley, LLC, and TruePeopleSearch.net is a look-alike Krebs reported appears to be run from China.
One registry filing, one domain
Free Data Services, LLC's California registry filing lists truepeoplesearch.com and no other domain. The opt-out covers this brand only; check the page-specific contact section above for the request mechanism.
FastPeopleSearch.com is on a different registry filing. Third-party opt-out guides routinely pair the two brands, and the 2024 Krebs piece gets cited for the pairing, but Krebs's China network involved FastPeopleSearch.io, not the .com, and the California registry files fastpeoplesearch.com under Mississippi Tornado Alley, LLC while truepeoplesearch.com files under Free Data Services, LLC. Opt out at each site separately. TruePeopleSearch.net is a look-alike Krebs reported appears to be run from China.
Reputation
Trust signals
BBB and Trustpilot both lean negative for TruePeopleSearch, with complaints concentrated on the difficulty of removing personal information. Sitejabber's score is high but reflects only 2 reviews, too small a sample to be meaningful.
What reviewers and complainants say, from the sources above. Redact hasn't verified these complaints.
Personal information disclosed without consent; opt-out friction
Difficulty completing the removal flow (CAPTCHA failures, timing-out forms)
Records republished shortly after a successful removal
Inaccurate associations (wrong relatives, wrong addresses, wrong ages)
PissedConsumer aggregates additional complaints (1.3 / 5 across 142 reviews)
Common complaint themes (BBB + Trustpilot):
Litigation
Litigation history
We haven't found a Federal Trade Commission enforcement action, state Attorney General consent decree, California Privacy Protection Agency (CPPA) Delete Act settlement, or named class action with confirmed disposition against TruePeopleSearch as of the last-updated date below.
For enforcement purposes there's a US-based counterparty of record: the current California data-broker registry filing names Free Data Services, LLC of San Francisco as the operator. The cross-border jurisdictional friction Krebs documented applies to the TruePeopleSearch.net look-alike network, not to this domain.
FAQ
Q & A
Is TruePeopleSearch a data broker?
Yes. TruePeopleSearch is a free US people-search and reverse-lookup site, and the current California data-broker registry names its operator as Free Data Services, LLC, filing as TruePeopleSearch.com from San Francisco, consistent with the BBB's San Francisco PMB listing (business name dated June 14, 2008). A March 2024 KrebsOnSecurity investigation reported on a similarly-named look-alike network (TruePeopleSearch.net) registered through Alibaba Cloud in Beijing; no source ties TruePeopleSearch.com to that operation. The site is monetized through affiliate commissions when visitors click through to paid people-search services.
Who owns TruePeopleSearch?
The current CPPA data-broker registry filing names Free Data Services, LLC (dba TruePeopleSearch.com) of San Francisco as the operator; no individual is named on the filing and the site publishes no leadership. Treat brand-press founder claims as unverified.
What information does TruePeopleSearch publish?
TruePeopleSearch publishes full names and aliases, current and previous home addresses, landline and mobile phone numbers, email addresses, approximate age and date of birth, likely relatives, household members and associates, property and address-history data, and reverse-lookup data linking phone to name and address to resident. The free-to-view model exposes detailed records without a subscription.
Can I remove myself from TruePeopleSearch?
Yes. TruePeopleSearch offers a removal form at truepeoplesearch.com/removal and accepts requests at privacy@truepeoplesearch.com. BBB complaints frequently cite difficulty completing the flow due to CAPTCHA failures and timing-out forms, plus records republished shortly after successful removal. See our TruePeopleSearch removal guide for step-by-step instructions.
How long does TruePeopleSearch take to remove information?
TruePeopleSearch doesn't publish a specific SLA. BBB and Trustpilot complaints describe records reappearing shortly after removal, suggesting the suppression is brand-specific and the upstream data feeds continue to expose records. Plan to verify removal and resubmit if the record resurfaces.
Is TruePeopleSearch covered by FCRA?
TruePeopleSearch doesn't present itself as a consumer reporting agency under the FCRA. It's a free people-search site and doesn't offer its data for employment, tenant, credit, or insurance decisions. We haven't found an FTC enforcement action, state-AG consent decree, CPPA Delete Act settlement, or named class action with confirmed disposition against TruePeopleSearch.
Take yourself off data broker sites
Redact scans data broker sites from your device. The free scan shows which of your details are exposed but hides which broker lists you; Premium and Ultimate show where each listing is. They also submit the TruePeopleSearch removal for you, re-scan about every 15 days and file again if your listing comes back.
Operator identity updated from the current CPPA data-broker registry (Free Data Services, LLC); clone-network findings rescoped to TruePeopleSearch.net
Opt-out last verified May 22, 2026.
The page provides general information, not legal advice. Redact is not affiliated with or endorsed by TruePeopleSearch or any other company named here. Spotted an error, or represent this company? Email support@redact.dev.