Broker profile

TruthFinder

  • People Search
  • PeopleConnect network
  • FTC $5.8M order (2023)

The flagship people-search brand of the PeopleConnect family, operated by TruthFinder, LLC of San Diego alongside Intelius, Instant Checkmate, US Search, and Classmates. It sells subscription background reports - criminal and traffic records, addresses, relatives, contact details - behind a long teaser flow. Its record is unusually well documented - a $5.8 million FTC order in 2023 over accuracy and FCRA failures, a $10.1 million seven-state right-of-publicity settlement, and a leaked 2019 backup that exposed 20.2 million customer accounts. One suppression request covers all four PeopleConnect people-search sites.

TruthFinder homepage screenshot

TruthFinder overview

At a glance

Quick facts
Privacy Risk
LimitedModerateSubstantialExtensive
Data published
Extensive
Re-listing frequency
Recurring
Complaint record
Pattern of complaints
Opt-out friction
Moderate
Operator opacity
Mostly disclosed
Prior data incidents
Confirmed breach

Each broker is scored 1 to 4 across the six dimensions above; higher means more exposure, and the overall gauge is their average.

A confirmed prior data leak holds the overall rating at Substantial or higher; a major or repeat breach forces Extensive, regardless of the other five dimensions.

What each dimension means
  • Data published: how much and how sensitive the personal data they put out.
  • Re-listing frequency: how quickly you reappear after opting out.
  • Complaint record: volume and pattern of complaints across BBB, Trustpilot, and Sitejabber; no findable review presence counts against the broker.
  • Opt-out friction: how hard the removal process is to complete.
  • Operator opacity: how hidden the operating company and its principals are.
  • Prior data incidents: history of breaches or leaks of the data they hold.
Category

People search · background reports

Operating entity

TruthFinder, LLC (PeopleConnect family)

Headquarters

San Diego, CA

Brand launched

~2015

Right-of-publicity settlement
2023 leak disclosure

20.2M customer accounts (2019 backup)

Registrations
Opt-out

PeopleConnect Suppression Center · covers 4 sites

FCRA covered?

Disclaimed · the FTC found it operated as a CRA anyway

Background

Background

PeopleConnect flagship

TruthFinder launched around 2015 as the consumer flagship of San Diego's The Control Group Media Company, and it's now the highest-profile brand in the PeopleConnect family alongside Intelius, Instant Checkmate, US Search, and Classmates. Type in a name, phone number, or email and the site walks you through a long teaser flow that ends at a paywalled subscription for unlimited background reports - criminal and traffic records, addresses, phone numbers, relatives, and social profiles.

Operating entity

TruthFinder, LLC

Registered address (CPPA)

2534 State Street, Suite 473 San Diego, CA 92101

Corporate chain

PubRec, LLC → The Control Group Media Company, LLC dba PeopleConnect

Not to be confused with

TruthRecord · unrelated operator

The paper trail is layered but consistent. TruthFinder, LLC is the registrant on the California and Vermont data-broker registries, and the FTC's 2023 case names it alongside The Control Group Media Company, LLC - the San Diego operation that built the brand - and PubRec, LLC, its consumer arm. In January 2020, PubRec (TruthFinder and Instant Checkmate) merged with PeopleConnect Holdings, Inc., the Seattle company behind Intelius and Classmates - itself the renamed business that private-equity firm H.I.G. Capital acquired in 2015. H.I.G.'s ownership was last affirmatively documented at that 2020 merger, and who ultimately owns PeopleConnect as of August 2026 isn't publicly confirmed - an August 2023 court filing by settlement counsel even described PeopleConnect, Inc. as the "former owner of some of the Websites," so we don't assert a current parent-subsidiary chain beyond the PeopleConnect family itself. (The BBB profile's listed start date of 7/26/2003 reflects that older corporate lineage, not the TruthFinder brand.)

In February 2023, PeopleConnect confirmed that a backup database dated April 2019 had been leaked on a hacking forum - 20.2 million TruthFinder and Instant Checkmate customer accounts created between 2011 and 2019, with email addresses, hashed passwords, names, and phone numbers. The people exposed were TruthFinder's own customers, the ones buying reports, not the subjects of the reports. The company said it found no evidence its network was compromised and characterized the incident as an inadvertent leak or theft of the backup.

One naming note - TruthFinder isn't related to TruthRecord, a similarly named people-search site run by an unrelated operator.

The subscription is the product. The FTC's 2023 complaint confirms the core model first-hand - a monthly fee for unlimited background reports, marketed with push notifications and emails. TruthFinder's own pricing page lists $28.33 a month for the person-report plan, discounted on three- and six-month terms; a $1 five-day trial appears in some funnels per third-party walkthroughs. The site blocks direct fetching, so both were read through a render proxy. Recurring charges after cancellation are the dominant grievance across its review platforms.

Data Published

Data types

8 categories

TruthFinder's paid reports assemble the standard people-search dossier, and court filings show the free preview pages alone displayed enough to identify people. The categories below come from the FTC's 2023 complaint, the Fischer settlement filings, and PeopleConnect's own descriptions - the site itself blocks direct reading.

Sensitive: elevated identity-theft, doxxing, or safety riskStandard public-record field

  • Full names, ages, and aliases
  • Current and historical home addressesSensitive
  • Phone numbers and email addresses
  • Names of relatives and possible associatesSensitive
  • Criminal and arrest recordsSensitive
  • Traffic and citation records
  • Social media profiles, photos, and likenesses
  • Free-preview pages showing names, ages, locations, and relatives (per court filings)Sensitive

Accuracy here has been litigated, not just complained about. The FTC's 2023 complaint found TruthFinder marketed "the MOST ACCURATE information" while taking no steps to verify third-party data, and sent push notifications implying people had criminal or arrest records when the underlying record was sometimes just a traffic ticket. The in-report "Flag as Inaccurate" button triggered no investigation at all.

The screening line got crossed. Despite not-a-consumer-reporting-agency disclaimers, the FTC found the reports were marketed with keywords like "best background check for landlords" and "pre-employment screening." Using these reports for employment or tenant decisions is exactly what the 2023 order now polices.

Contact

Contacts & links

From registry filings
Operating entity

TruthFinder, LLC

Registered address (CPPA 2025)

2534 State Street, Suite 473 San Diego, CA 92101

PeopleConnect privacy line
CA data-broker registration
VT data-broker registration

California residents have a second lever. Since August 1, 2026, registered brokers have been required to process deletion requests routed through the state's DROP platform - one request there reaches TruthFinder, LLC's registration along with 600+ other registered brokers.

Network

Sister brands

PeopleConnect family

TruthFinder shares its backend, its suppression center, and much of its litigation history with the rest of the PeopleConnect family. Intelius and Instant Checkmate were co-defendants across the FTC order and the Fischer settlement, one suppression request covers all four people-search sites, and Classmates is the family's yearbook side. PeopleConnect also markets an identity-protection product called OmniWatch.

One opt-out, four sites. Unlike most broker families, PeopleConnect runs a single suppression center covering TruthFinder, Intelius, Instant Checkmate, and US Search - one verified request suppresses your record across all four. Classmates runs its own separate flows.

Owned or operated by TruthFinder, LLC38 entities in this network · H.I.G. Capital (Private equity) at the topExplore the full map

Reputation

Trust signals

A+ storefront, pattern complaints

TruthFinder shows the familiar gap between BBB's engagement-driven grade and what reviewers report. The BBB profile carries an A+ alongside 547 complaints closed in three years, SmartCustomer sits at 2.1 / 5, and Trustpilot's large listing couldn't be read this pass, so we don't quote a score for it.

Better Business BureauTruthfinder LLC · 547 complaints / 3yr · accredited since 2018A+As of 2026-08View profile
SmartCustomer (formerly Sitejabber)674 reviews · 43% would recommend2.1 / 5As of 2026-08View reviews
TrustpilotLarge listing (roughly 3,000+ reviews) · score not readable this passNot verifiedAs of 2026-08Check Trustpilot
  • Recurring charges after cancellation, and refunds that take disputes to obtain

  • Cancellation friction - reviewers describe having to phone weekday support hours rather than cancel online

  • Outdated addresses shown as current, and records attributed to the wrong person

  • Fifteen-to-twenty-minute teaser flows before the paywall appears, with persistent upsells

  • Unresponsive or repetitive customer support

Read the averages knowing the FTC looked at them too. One of the 2023 deception counts was paying customers with free premium reports for posting reviews on HighYa without the required disclosure. TruthFinder's mobile apps also carry high store ratings (~4.5 per third-party reviews) that sit oddly beside the billing complaints in its review streams.

Litigation

Litigation history

$5.8M order + $10.1M settlement

TruthFinder's litigation file is unusually complete for the category. It includes a federal deception and FCRA order with a $5.8 million civil penalty, a $10.1 million seven-state right-of-publicity settlement covering the network's four people-search sites, and an appeals-court fight over the arbitration clause PeopleConnect wields across its brands.

FTC / DOJ v. TruthFinder, Instant Checkmate & The Control Group

Enforcement action

U.S. District Court, S.D. Cal. · Stipulated order announced Sept 11, 2023 · FCRA + FTC Act

Civil penalty

$5.8 million

Defendants

TruthFinder · Instant Checkmate · The Control Group Media · Intelicare Direct · PubRec

Core finding

Operated as consumer reporting agencies despite disclaimers

Commission vote

3-0

The FTC alleged the companies assembled and sold background reports marketed for employment and tenant screening - making them consumer reporting agencies regardless of their disclaimers - without ensuring maximum possible accuracy, without checking permissible purpose, and without investigating disputes. The deception counts read like a product tour. Push notifications and marketing emails claimed subjects had criminal or arrest records when the record was sometimes a traffic ticket; "the MOST ACCURATE information" was claimed with no verification steps behind it; a "Remove" button only hid information from that one customer's own view; "Flag as Inaccurate" triggered no investigation; and customers got free premium reports for posting HighYa reviews without the required disclosure. The stipulated order imposes a comprehensive FCRA monitoring program, permanently prohibits FCRA violations when operating as a CRA, bars accuracy misrepresentations, and requires endorser monitoring. The press release notes sibling Instant Checkmate was already under a 2014 FTC order for similar conduct.

Fischer v. Instant Checkmate, TruthFinder, Intelius & PeopleConnect

Settled · final approval unverified

N.D. Ill. · No. 1:19-cv-04892 · Right of publicity (AL, CA, IL, IN, NV, OH, SD) · Filed 2019

Settlement funds

$10,102,897 across seven states

Largest funds

Illinois $6,245,148 · Ohio $1,727,888 · California $1,003,556

Estimated per-claimant

$82-$1,058 depending on state

Covered sites

truthfinder.com · instantcheckmate.com · intelius.com · ussearch.com

A consolidated multistate class action alleging the four sites' free-preview and SEO-directory pages used people's names, ages, locations, and relatives without consent to sell subscriptions, violating seven states' right-of-publicity laws. Classes were certified in March 2022, and a global settlement motion filed August 30, 2023 created seven state funds totaling $10,102,897. The injunctive relief matters as much as the money - within 30 days of final approval, the defendants must stop displaying settlement-class members' names on any page of the four sites that includes a subscription offer. We could not retrieve a final-approval order, and the settlement site (peopleconnectrightofpublicity.com) no longer resolves as of August 2026, which suggests the claims period has closed.

Boshears v. PeopleConnect, Inc.

9th Cir. remanded 2023

9th Cir. No. 22-35262 · Decided Aug 3, 2023 · Classmates / Indiana right of publicity

Subject

Classmates.com yearbook photo used without consent

Holding

Denial of PeopleConnect's motion to compel arbitration vacated; remanded

Not about truthfinder.com directly, but procedurally significant for anyone suing the network. PeopleConnect aggressively invokes the arbitration clause in its terms of use, and courts have split on whether it binds plaintiffs - the Ninth Circuit sent this one back for another look. Expect the same clause to surface in any consumer dispute with a PeopleConnect brand.

We have not found an FTC or state Attorney General action against TruthFinder or PeopleConnect after the September 2023 stipulated order, as of the last-updated date below.

FAQ

Q & A

Common questions
Is TruthFinder a data broker?

Yes. TruthFinder is a subscription people-search and background-report service - the flagship of the PeopleConnect family - and it's registered as a data broker in California (TruthFinder, LLC, on the CPPA registry) and Vermont (registration #353474, active since February 2019). A name, phone, or email search on the site leads to a paywalled subscription offering unlimited background reports.

Who owns TruthFinder?

TruthFinder is operated by TruthFinder, LLC of San Diego, part of the PeopleConnect family that also runs Intelius, Instant Checkmate, US Search, and Classmates. The brand was built by The Control Group Media Company, whose consumer arm PubRec, LLC merged with PeopleConnect Holdings, Inc. in January 2020 - at the time a portfolio company of private-equity firm H.I.G. Capital. That merger is the last point where ultimate ownership is affirmatively documented; who owns PeopleConnect as of August 2026 isn't publicly confirmed.

How do I remove my information from TruthFinder?

Use the PeopleConnect Suppression Center at suppression.peopleconnect.us - enter your email, click the verification link they send, confirm your date of birth and full legal name, find your record, verify through one of the masked contact methods already on it, then set Desired Behavior to Suppressed and click Save - verifying alone leaves the record displayed. Independent guides consistently report records dropping in about 48 hours. Our TruthFinder removal guide walks through each step.

Does opting out of TruthFinder also remove me from Intelius and Instant Checkmate?

Yes, within the family. One suppression at the PeopleConnect Suppression Center covers the four people-search sites - TruthFinder, Intelius, Instant Checkmate, and US Search. It doesn't cover Classmates, which runs separately, and it doesn't touch brokers outside the PeopleConnect family. It's still worth spot-checking each of the four sites a couple of days after you submit.

Why did the FTC fine TruthFinder?

In September 2023, TruthFinder, Instant Checkmate, and their parent entities agreed to a stipulated order with a $5.8 million civil penalty. The FTC alleged they operated as consumer reporting agencies despite their disclaimers, sent push notifications implying people had criminal or arrest records when the record was sometimes a traffic ticket, offered a "Remove" button that only hid data from the clicking customer's own view, and never investigated "Flag as Inaccurate" reports. The order imposes an FCRA monitoring program and bars accuracy misrepresentations.

Has TruthFinder had a data breach?

Yes - of customer data. In February 2023, PeopleConnect confirmed that a leaked backup database from April 2019 exposed about 20.2 million TruthFinder and Instant Checkmate customer accounts created between 2011 and 2019, including email addresses, hashed passwords, names, and phone numbers. It exposed the people who bought reports, not the subjects of the reports. If you had an account in that era, change any password you reused elsewhere.

Is TruthFinder covered by FCRA?

TruthFinder carries not-a-consumer-reporting-agency disclaimers, but the FTC held them ineffective in 2023 - its complaint says the companies operated as CRAs because they assembled and sold background reports marketed for employment and tenant screening. The reports still can't legally be used for employment, tenant, credit, or insurance decisions, and the 2023 stipulated order now polices that line with a mandated FCRA monitoring program.

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Last updated:

August 4, 2026 · Drafted from the FTC's 2023 order, the Fischer settlement filings, the CPPA and Vermont data-broker registries, PeopleConnect's corporate site, and the BBB profile - truthfinder.com blocks automated reading, so on-site pricing and flow details are third-party-sourced and labeled as such.