How to remove yourself from Lotame

An email address you can access. Deletion and correction requests on the Epsilon DSR form require OneTrust email verification - the form sends a "Confirm email" link you have to click. We recommend using your real address (the one most likely to match Lotame's records) rather than a disposable one - matching helps the request resolve against your actual profile.

~10 minutes for the DSR walkthrough (including a verification wait that can run past two minutes - see step 05).

The browsers and devices you regularly use, for the browser opt-out at lotame-optout.com (section 04, below the DSR walkthrough). It's per-browser and per-device, so you'd repeat it for Chrome on your laptop, Safari on your phone, and so on. Don't skip it, because the DSR form doesn't stop Lotame using a browser's Panorama ID and PID.

Browser opt-out (the quick alternative). Verifiable immediately by re-visiting lotame-optout.com - the page should confirm you've already opted out on that browser. If you clear cookies for that browser, you'll need to re-run the opt-out.

DSR request (the primary opt-out). Lotame's Services Privacy Notice promises a 10-day acknowledgment (so expect a confirmation email by day 10) and a good-faith attempt to fulfill the request within 30 days, sooner where the law requires. CCPA / CPRA statutory ceiling is 45 days for delete, access and correction requests (extendable once to 90 with written notice) and 15 business days for an opt-out of sale or sharing. California residents whose request isn't honored within those windows have CPPA enforcement options.

Confirm via subsequent ad-targeting changes. A successful Lotame opt-out may reduce - but won't eliminate - cross-site targeted ads. Lotame is one of many data brokers; suppressing your Lotame profile doesn't suppress data held by independent brokers like LiveRamp, Acxiom, or AtData.

Save the confirmation email Epsilon sends after the DSR form. It includes a case reference that's useful if you need to escalate.

The browser opt-out doesn't seem to persist. Lotame's opt-out page says the opt-out lives in a third-party cookie on its crwdcntrl.net domain, so if your browser deletes cookies, on close or through a privacy extension, you're no longer opted out and need to click Exercise Your Opt-Out again. If you block third-party cookies altogether, the page says Lotame falls back to matching your browser by IP address and browser details to honor the opt-out, though it can't guarantee it will recognize you. The DSR submission still covers the Data Exchange data either way, and Global Privacy Control helps on sites that forward the signal.

You don't receive a confirmation email from Epsilon. Check spam - the email is sent from noreply@m.onetrust.com (not an epsilon.com address), so spam filters routinely misroute it. If nothing arrives after 24 hours, the email address you submitted may have a typo - try resubmitting from a different address, or call +1 (866) 267-3861 to report the missing confirmation.

You clicked "Confirm email" but the green check never appears. Give it at least 5 minutes before doing anything - the verification alone can take over 2 minutes. If the tab still shows the loading state after 5 minutes, do not close it. Open a second tab and check the original email - sometimes a fresh click on "Confirm email" from the email kicks the verification forward. If still no green check after 15 minutes, the verification likely failed; resubmit the original request through the DSR form to start over.

Your request isn't fulfilled in time. California law gives Lotame 15 business days to act on an opt-out of sale or sharing and 45 days, extendable once to 90, for a deletion request. The acknowledgment comes from a no-reply address, so once a deadline passes, email privacy@epsilon.com or call +1 (866) 267-3861 with your case number.

Targeted ads from Lotame customers persist after a successful opt-out. Lotame licenses data to advertisers and other data brokers; downstream customers may have cached audience segments that include you. The Lotame opt-out stops new data from being sent, but it can't recall what's already in customer systems.

You want to opt out across all of Publicis's other brands too. The Epsilon DSR form reaches Epsilon and Lotame, and on Lotame's side only the data in the Lotame Data Exchange Marketplace. Publicis Media (the advertising agencies under Publicis Groupe) operates on a separate privacy framework. Its parent-company privacy contact isn't published at a stable address, so start from publicisgroupe.com and follow the footer if you need broader coverage.

Re-run both paths annually. Lotame continuously refreshes its identity graph from new tag-fires and partner data. A successful opt-out today doesn't prevent a future scrape from re-indexing you. Annual re-submission is the standard maintenance cycle.

Watch the Epsilon side too. Because Lotame and Epsilon share the unified DSR pipe, a single Epsilon DSR form reaches both, so you don't have to file twice, though on Lotame's side it still only covers data in the Lotame Data Exchange Marketplace. See the Epsilon removal guide for the broader Epsilon-specific context (the $150M DOJ deferred-prosecution agreement, the CORE ID consumer-segment product, etc.).

Lotame is one of several identity-resolution brokers. Opting out of Lotame doesn't propagate to LiveRamp, Acxiom, AtData, Foursquare, or other identity-resolution / DMP peers. Each has its own opt-out flow profiled in this directory.

Address the source. Lotame's cookie / device signals come from publisher sites that have integrated Lotame's tag. Browser extensions that block third-party cookies and ad-tech tags (uBlock Origin, Privacy Badger, Ghostery, or built-in tracking protection in Firefox / Brave / Safari) prevent your visits from contributing new signals to the Lotame graph in the first place. The opt-out cleans up existing data; the blockers prevent new data.

Use Global Privacy Control. Enable GPC in Firefox (built-in) or via a browser extension in Chrome / Edge. Lotame acknowledges GPC in its Services Privacy Notice but says it cannot capture the signal itself and relies on its business customers and data partners to relay it, so the signal only reaches Lotame from sites that forward it. Treat GPC as a supplement to the opt-out cookie and the DSR submission, not a replacement.

Mobile and CTV. Lotame's Services Privacy Notice says changing your phone's or TV's ad settings alone doesn't send Lotame an opt-out. On a phone, opt out of Lotame in the Digital Advertising Alliance's AppChoices app, or email your phone's advertising ID to privacy@epsilon.com, since Epsilon now runs Lotame. On a smart TV or streaming device, find its advertising ID (the notice calls it the CTV IFA) and email that the same way. Once that's done, delete or disable your mobile advertising ID rather than resetting it, since a reset only hands partner apps a fresh ID to report against. On recent Android versions open Settings, then Google, then Ads, and choose Delete advertising ID; on iOS follow Apple's steps to turn off app tracking.