LiveRamp

Yes. LiveRamp Holdings, Inc. (NYSE: RAMP) is an enterprise-facing identity-resolution and data-connectivity broker. Its flagship product is RampID, an identity graph that ties together consumer signals across devices, channels, and offline records into a single per-person profile. The company claims roughly 700 million consumer profiles globally and over 250 million in the United States. LiveRamp also operates a Data Marketplace where advertisers and other data brokers buy and sell audience segments built on top of RampID. Headquartered in San Francisco. The company is the original Acxiom Corporation, which renamed itself LiveRamp Holdings in October 2018 after selling Acxiom Marketing Solutions to Interpublic Group.

LiveRamp Holdings, Inc. is a publicly traded standalone company on the New York Stock Exchange (NYSE: RAMP). Acxiom announced the acquisition in May 2014 at roughly $310 million and completed it on July 1, 2014 for about $278 million in cash plus assumed stock options, and LiveRamp operated as Acxiom's identity-resolution division until October 2018, when Acxiom Corporation sold Acxiom Marketing Solutions to Interpublic Group for $2.3 billion and renamed itself LiveRamp Holdings, keeping the identity-graph technology. Headquarters at 225 Bush Street, San Francisco, California.

LiveRamp aggregates and resolves consumer identifiers across channels and devices, covering full names, postal and email addresses, phone numbers, hashed identifiers, mobile advertising IDs (IDFA / GAID), cookie IDs, household composition, demographic and inferred-interest attributes, purchase history (via Data Marketplace partners), and offline-to-online activity bridges. Each resolved consumer receives a RampID, the company's universal pseudonymous identifier that travels with the consumer across LiveRamp customer environments. The Habu acquisition in 2024 ($200 million) added clean-room data-collaboration capabilities.

Yes. US residents can file CCPA / CPRA opt-out and deletion requests through LiveRamp's Privacy Choices page at liveramp.com/privacy/my-privacy-choices or by email to privacy@liveramp.com. EU and UK residents use the country portals and addresses on LiveRamp's privacy page instead, such as the UK Your Rights Portal or ukprivacy@liveramp.com. As a California-registered data broker, LiveRamp must process verified deletion requests within the CCPA / CPRA 45-day statutory deadline (extendable once to 90 with notice). LiveRamp also runs a separate permanent opt-out at optout.liveramp.com, where submitting your email address opts you out of LiveRamp. Browser-based Global Privacy Control (GPC) signals are also honored. See our LiveRamp removal guide for step-by-step instructions.

California consumers filed a class action against LiveRamp in late 2024 in the U.S. District Court for the Northern District of California alleging invasion of privacy, federal Wiretap Act violations, California Invasion of Privacy Act (CIPA) violations, and unjust enrichment. The core theory is that LiveRamp created and sold comprehensive identity profiles of consumers without their consent or knowledge. On July 18, 2025 the court denied most of LiveRamp's motion to dismiss, ruling that the plaintiffs had adequately pleaded every claim except declaratory relief. The case is now proceeding to discovery. This is the most significant active private litigation against the company; no settlement is currently on record.

No. LiveRamp is not a Consumer Reporting Agency under the Fair Credit Reporting Act. Its data is marketing audience-resolution data, not consumer reports, and the terms of service prohibit use for FCRA-covered decisions (employment screening, tenant screening, credit, or insurance). The applicable framework is state-level privacy law (CCPA / CPRA in California, plus VA / CO / CT / UT and growing list) and GDPR for EU / UK residents. The current major regulatory pressure on LiveRamp is private litigation (the N.D. Cal. CIPA case), not federal enforcement.