Lotame

Yes. Lotame is an enterprise-facing identity-resolution and data-management-platform (DMP) broker, now a division of Epsilon Data Management, LLC. Lotame Solutions, Inc. filed with the California data broker registry as #186954 until its October 2025 merger into Epsilon, whose registration now covers it. Its flagship product is Panorama ID, a cookieless, people-based identifier that ties together browser, mobile, CTV, and offline signals into a single per-person view. Lotame also operates the Lotame Data Exchange, a third-party data marketplace covering 109 countries. The data product is sold B2B to publishers, advertisers, agencies, and other data brokers; Lotame doesn't run a consumer-facing search site.

Publicis Groupe acquired Lotame and positioned it as part of Epsilon, which Publicis has owned since July 2019. Publicis announced the acquisition on March 6, 2025 and closed it in April 2025; financial terms weren't disclosed. Lotame's Services Privacy Notice says Lotame Solutions, Inc. was merged into Epsilon Data Management, LLC effective October 1, 2025, and Lotame is now a division of that company. Before the Publicis acquisition, Lotame was an independent company headquartered at 8890 McGaw Road, Suite 250, Columbia, Maryland.

Lotame's California-disclosed data categories cover identifiers (online identifiers, IP addresses, mobile advertising IDs, cookie IDs), internet and electronic-network activity (browsing behavior, ad-interaction data, content engagement), approximate geolocation, professional and employment-related inferences, and behavioral inference segments (consumer preferences, characteristics, predicted purchase intent). The Panorama Identity Graph ties these signals together across browsers, mobile devices, CTV, and offline records into per-person Panorama IDs, reportedly powering 1.6 billion+ IDs.

Yes, through two separate paths. The browser-based opt-out at lotame-optout.com sets an opt-out cookie that stops Lotame using your current browser's Panorama ID and Lotame PID. It doesn't delete a profile on the spot; Lotame's privacy notice says those IDs leave its platform only after its retention period, and data collected for its business customers isn't deleted. The full CCPA / CPRA / GDPR data-subject-rights flow runs through the unified Epsilon Consumer Privacy Request Form at legal.epsilon.com/dsr/ (Lotame routes there post the April 2025 Publicis acquisition). Per Lotame's privacy notice that form only covers personal data held in the Lotame Data Exchange Marketplace; for data Lotame processes on behalf of a business customer, such as a publisher or advertiser, you have to contact that company. US consumers can also call +1-866-267-3861. Lotame's privacy notice says it confirms requests within 10 days and makes a good-faith attempt to fulfill them within 30 (faster where statutory law requires). See our Lotame removal guide for the field-by-field walkthrough on both paths.

Lotame was named as a defendant in AlmondNet, Inc. v. Lotame Solutions, Inc. (D. Del., No. 1:24-cv-00376), a patent-infringement suit filed March 22, 2024 covering five AlmondNet ad-tech patents. The case was closed on March 12, 2025. The closure landed in the weeks immediately before the April 2025 Publicis acquisition. No FTC enforcement action or state Attorney General consent decree is currently on the public record against Lotame as a standalone defendant.

Not by its own account. Lotame doesn't present itself as a Consumer Reporting Agency under the Fair Credit Reporting Act. Its data is audience-segment and identity-resolution data sold for marketing and advertising, not consumer reports, and Lotame's terms prohibit use for FCRA-covered decisions (employment screening, tenant screening, credit, or insurance). The applicable framework is state-level privacy law (CCPA / CPRA in California, plus VA / CO / CT / UT and growing list) and GDPR for EU / UK residents. Since the October 2025 merger into Epsilon Data Management, Lotame operates within Epsilon's CCPA / CPRA compliance footing.