Broker profile

Accurate Append

A B2B data-append broker based in Bellevue, Washington that sells phone and email append, lead validation, and political mailing lists to marketers, fundraisers, and campaigns. Privately held by its founder, it was founded in 2008 and runs as a single-owner private business with no venture funding on record. On July 29, 2025 the California Privacy Protection Agency fined Accurate Append $55,400 for missing the California Delete Act data-broker registration deadline, registering only after the agency made enforcement contact - an early test case for the state's new data-broker registry rules.

Manual removal guide Visit accurateappend.com

Accurate Append overview

At a glance

Quick facts

Privacy Risk

LimitedModerateSubstantialExtensive

Data published: Moderate
Re-listing frequency: Occasional
Complaint record: Mixed
Opt-out friction: Moderate
Operator opacity: Fully disclosed
Prior data incidents: None documented

Each broker is scored 1 to 4 across the six dimensions above; higher means more exposure, and the overall gauge is their average.

What each dimension means

Data published: how much and how sensitive the personal data they put out.
Re-listing frequency: how quickly you reappear after opting out.
Complaint record: the volume and pattern of complaints across BBB, Trustpilot, and Sitejabber. No listing, or a listing with no reviews, counts against the broker.
Opt-out friction: how hard the removal process is to complete.
Operator opacity: how hidden the operating company and its principals are.
Prior data incidents: history of breaches or leaks of the data they hold.

Category: B2B data append · political lists
Operating entity: Accurate Append, Inc.
Founded: 2008
Headquarters: 1100 Bellevue Way NE, Suite 8A #886, Bellevue, WA 98004
Ownership: Privately held
Notable services: Phone & email append · lead validation · political mailing lists
Marquee enforcement: CPPA $55,400
FCRA covered?: No

Background

Company history

Accurate Append's product is data append for marketers, fundraisers, and political campaigns. Paying clients upload a list of names and addresses (or phones, or emails) and Accurate Append fills in the missing fields - phone numbers for households known by name and address, email addresses for known phones, additional demographic detail. The company also explicitly markets Political Mailing Lists alongside its commercial offerings. Compared to the major B2B contact-data brokers in this directory (ZoomInfo, RocketReach, Clearbit), Accurate Append is much smaller and oriented more toward household / consumer append than B2B contact discovery - but is registered in the same regulatory category.

Founded: 2008
CA registration: Late
CPPA fine: July 29, 2025 ($55,400)
Statutory basis: California Delete Act

Accurate Append was founded in 2008 in Bellevue, Washington by its founder, who still owns it. The founder's earlier companies were Digital Research (1994, public records for attorneys, investigators and other licensed professionals) and PeopleFinders.com, which the founder co-founded in 1999. That's the one documented link between Accurate Append and a people-search broker, and a historical one, since PeopleFinders is separately owned today. After leaving PeopleFinders the founder launched Accurate Append as a B2B data-append service oriented toward marketing and campaign clients. The company has remained privately held with no major announced venture funding.

On July 29, 2025 the California Privacy Protection Agency (CPPA) Board issued an enforcement order against Accurate Append for failing to register and pay its annual data-broker registration fee by the January 31, 2024 deadline for 2023 activity. The total fine was $55,400. Notably, Accurate Append did not register on its own - the company only registered after the CPPA Enforcement Division had already contacted it during the investigation. The settlement also requires Accurate Append to pay the Enforcement Division's attorney fees and costs in any future non-compliance action. The CPPA's head of enforcement Michael Macko framed it as a deterrent message: "This settlement shows, once again, the peril faced by data brokers who fail to register. We are committed to bringing transparency to the data broker industry, and vigorous enforcement of California's registration requirement is one way to do that."

The Accurate Append fine matters beyond the dollar amount. The CPPA Delete Act registration regime is still new - the central Delete Request and Opt-Out Platform (DROP) only went live January 1, 2026 - and the Accurate Append action was one of the early cases used to establish the enforcement posture against brokers that miss the registration window. Per the CPPA, the goal is to flag unregistered brokers as a category and accelerate compliance across the industry. Expect more enforcement actions of this shape against other small / mid-tier brokers in 2026.

The political-data angle. Among Accurate Append's customer-facing service descriptions is Political Mailing Lists - selling campaign-grade contact data to political fundraisers and campaigns, a niche but well-defined corner of the broker market. The Delete Act registration covers Accurate Append's general data-broker activity; whether political-data services face their own regulatory attention is an open question.

Data Published

Data types

Append + validation services

Phone number append (adds phone to records keyed by name + address)
Email append (adds email address to records keyed by name + address or phone)
Reverse phone / email append (finds name + address from phone or email)
Lead validation (verifying that an email is deliverable, a phone is in service)
Demographic enhancement (age range, household composition, income tier, etc.)
Address standardization and verification
Political mailing lists (campaign-grade contact data for political fundraisers)
Custom data-enhancement programs ("content data program growth" per the company's own description)
Account / billing data for direct paying clients

How the data is sourced: Accurate Append aggregates from public records (voter registration files in states where they're public, property records, court filings), web scraping, commercial data partnerships, and customer-supplied source lists that flow into the broader matching index. Like other append brokers the company doesn't principally generate its own data; it correlates existing records to fill gaps in client-supplied lists.

Append data is fundamentally about matching, not collecting. When a client uploads a list with just "name + address" and asks Accurate Append to add the phone number, the phone number was already in someone's records; Accurate Append's value is matching it to the right name + address. That means even a successful opt-out at Accurate Append doesn't prevent the same matching from happening at any other append broker that has the same underlying source data. The Delete Act and CPPA's DROP platform are meaningful because they create a single point of deletion across all registered brokers, not just Accurate Append individually.

Contact

Contacts & links

Accurate Append, Inc.

Operating entity: Accurate Append, Inc. (Washington)
Headquarters: 1100 Bellevue Way NE, Suite 8A #886 Bellevue, WA 98004
Privacy email: privacy@accurateappend.com
Sales / general inquiries: accurateappend.com/contact/
Privacy opt-out: Online form and 833-663-1919
CPPA enforcement order (Jul 29, 2025): cppa.ca.gov - $55,400 settlement announcement
CPPA Board Decision PDF: cppa.ca.gov - Board Decision and Order (Accurate Append, Inc.)
BBB profile (Bellevue, WA): bbb.org - Accurate Append, Inc.
DROP platform (California, live Jan 1, 2026): consumer.drop.privacy.ca.gov
General website: https://accurateappend.com/

Network

Sister brands

No corporate siblings · founder history matters

Accurate Append is a standalone company with no corporate parent or sister brands under the same ownership. The relevant context is the founder's prior companies (which the founder no longer operates) and the broader append peer category.

Cross-category comparison: within this directory, Accurate Append's closest analogs by service shape are the B2B contact / append brokers (ZoomInfo, RocketReach, Clearbit), though Accurate Append is much smaller and oriented more toward consumer / household append than professional-contact discovery. By regulatory shape (Delete Act registration, CPPA oversight) the company sits with every other US data broker in the directory. The political-mailing-list angle is distinctive but shared with the legacy direct-mail brokers like Epsilon and Acxiom.

Accurate Append operates as one corporate entity

There are no subsidiaries, sister brands, or shared parent companies under the founder's current ownership. A privacy / opt-out request submitted to Accurate Append covers Accurate Append's holdings only. It does not propagate to PeopleFinders.com (the founder's prior company, separately owned today), ZoomInfo, RocketReach, Clearbit, Epsilon, or any other append broker. California residents can use the central DROP platform (live since January 1, 2026) for a single deletion request across all CPPA-registered brokers.

Accurate Append stands alone on the broker mapExplore the full map

Reputation

Trust signals

B2B-only · CPPA action is the dominant signal

Accurate Append is enterprise-facing, so consumer-review presence is minimal - the company doesn't run a consumer-search page and the data subjects in its system rarely interact with it directly. The dominant reputational signal is the July 2025 CPPA enforcement action, not a consumer-review aggregator.

Better Business BureauAccurate Append Inc. · Bellevue, WA · BBB accredited since May 20, 2010A+ ratingAs of 2026-05Find on BBB ↗

Dataradedatarade.ai · 2 customer reviews5.0 / 5 (2 reviews)As of 2026-05View Datarade profile ↗

CPPA enforcement record$55,400 Delete Act registration failure · ordered Jul 29, 2025$55,400 fineAs of Jul 29, 2025CPPA announcement ↗

The Delete Act registration failure that drove the CPPA $55,400 fine (registered only after enforcement contact)
Limited public consumer-review presence because Accurate Append is not consumer-facing
Political-mailing-list services that have generated occasional press scrutiny of the broader political-data-broker category (not Accurate Append specifically)
Founder's prior involvement with PeopleFinders.com is sometimes cited in industry coverage when discussing the consumer-search-to-B2B-append pipeline

Common signals (consumer-side and regulator-side):

Litigation

Litigation history

CPPA $55,400 enforcement

The only confirmed public action against Accurate Append is the CPPA's July 2025 administrative enforcement order. No private class action, state Attorney General consent decree, FTC enforcement, or FCRA litigation is on the record as of the last-updated date.

In re Accurate Append, Inc. (CPPA Delete Act registration enforcement)

Enforcement action

California Privacy Protection Agency · administrative settlement order · entered July 29, 2025

Fine: $55,400
Statute: California Delete Act
Violation: Failure to register by Jan 31, 2024
Order date: July 29, 2025
Aggravator: Registered only after CPPA contact
Additional remedy: Attorney fees for future non-compliance

The California Privacy Protection Agency Board issued an administrative enforcement order against Accurate Append, Inc. for missing the January 31, 2024 statutory deadline to register as a data broker under California's Delete Act and pay the corresponding annual fee for 2023 activity. The company also failed to file a timely notice of closure (which would have been the alternative if the business had ceased data-broker activity). The aggravator that pushed the case toward enforcement rather than informal compliance was that Accurate Append only registered after the CPPA's Enforcement Division had already opened an investigation and contacted the company. The settlement requires Accurate Append to pay $55,400 and to cover the Enforcement Division's attorney fees and costs in any future non-compliance matter - a structural deterrent on top of the dollar fine.

Related and contextual matters:

No private class action against Accurate Append on the public record as of the last-updated date. Unlike ZoomInfo (Ramos $29.55M IRPA) and RocketReach (Krause $1.59M IRPA), Accurate Append has not been the named defendant in a state-publicity-rights class action so far - likely because Accurate Append doesn't run a free-preview consumer-search page of the kind that drove those cases.
The broader CPPA enforcement wave. The CPPA launched a "Data Broker Enforcement Strike Force" on November 19, 2025, signaling that the Accurate Append action was an early example of a broader compliance push. Smaller / mid-tier brokers that missed the Delete Act registration deadline should expect similar enforcement letters in 2026 and beyond.
No FTC enforcement on the record. The Delete Act enforcement against Accurate Append is administrative state action rather than federal; the FTC has not announced an action against the company.

FAQ

Q & A

Common questions

Is Accurate Append a data broker?

Yes, formally. Accurate Append, Inc. is a B2B data-append company based in Bellevue, Washington that sells phone and email append services, lead validation, and political mailing lists to marketers, fundraisers, and political campaigns. The California Privacy Protection Agency (CPPA) formally classified Accurate Append as a data broker under the California Delete Act and on July 29, 2025 fined the company $55,400 for failing to register and pay its annual data-broker registration fee by the January 31, 2024 deadline. Accurate Append did not register until after the CPPA Enforcement Division contacted the company during its investigation.

Who owns Accurate Append?

Accurate Append, Inc. is privately held by its founder, who co-founded PeopleFinders.com in 1999 before launching Accurate Append in 2008 in Bellevue, Washington. Operational headquarters is at 1100 Bellevue Way NE, Suite 8A #886, Bellevue, Washington 98004. No major venture funding, acquisition, or public ownership is on the record.

What information does Accurate Append collect?

Accurate Append offers append services that add or verify information on customer / prospect / voter lists supplied by paying clients. The core data products are phone number append (adding phone numbers to records that have name + address), email append (adding email addresses to records that have name + address), reverse append (finding name + address from a phone number or email), lead validation, and demographic enhancement. The company explicitly markets Political Mailing Lists alongside its commercial offerings. Source data is aggregated from public records, web scraping, and data partnerships.

Can I remove myself from Accurate Append?

Yes. As a California-registered data broker (registered after CPPA enforcement action in 2025), Accurate Append must honor CCPA / CPRA opt-out and deletion requests. Its privacy policy sends both to the Data Opt-out form at clients.accurateappend.com/public/optout/capture or the toll-free line, 833-663-1919. As of January 1, 2026, California residents can also use the CPPA's central Delete Request and Opt-Out Platform (DROP) to submit a single deletion request that covers all registered data brokers (Accurate Append included). See our Accurate Append removal guide for step-by-step instructions.

How long does Accurate Append take to remove information?

Accurate Append does not publish a specific SLA on its consumer-facing pages. As a CCPA / CPRA-regulated data broker, it must act on an opt-out of sale within 15 business days, while the statutory deadline for verified deletion requests is 45 days (extendable once to 90 days with notice). Given the company's history of missing the Delete Act registration deadline, persistent follow-up through the privacy email channel is reasonable if you do not receive an acknowledgement within a couple of weeks of submitting.

Is Accurate Append covered by FCRA?

No. Accurate Append is not a Consumer Reporting Agency under the Fair Credit Reporting Act. Its data is marketing-oriented contact append, not consumer reports, and its services are sold for marketing, fundraising, and political-outreach use cases rather than FCRA-permissible decisions. The applicable framework is state-level privacy law (CCPA / CPRA in California, plus VA / CO / CT / UT and other state regimes) and the Delete Act registration requirement under which CPPA fined Accurate Append $55,400 in July 2025.

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Last updated:

September 10, 2026