Broker profile
PeopleFinders
A large US people-search and background-check site, and the founding brand of the Confi-Chek operator network. PeopleFinders.com and Confi-Chek, Inc. were both started in 1999 by Rob Miller, who still chairs the company. It is the upstream paid-tier brand whose data backend feeds PrivateEye, Veromi, and PublicRecordsNow. Run out of Sacramento, California, with Amber Higgins as CEO. Carries a BBB rating of C and was named in the $4.89M Eisenberg v. Confi-Chek Illinois Right of Publicity Act settlement. It disclaims FCRA coverage and processes opt-outs only for residents of the roughly 19 states with comprehensive privacy laws.

PeopleFinders overview
At a glance
- Data published
- Extensive
- Re-listing frequency
- Recurring
- Complaint record
- Pattern of complaints
- Opt-out friction
- Moderate
- Operator opacity
- Mostly disclosed
- Prior data incidents
- None documented
Each broker is scored 1 to 4 across the six dimensions above; higher means more exposure, and the overall gauge is their average.
What each dimension means
- Data published: how much and how sensitive the personal data they put out.
- Re-listing frequency: how quickly you reappear after opting out.
- Complaint record: volume and pattern of complaints across BBB, Trustpilot, and Sitejabber; no findable review presence counts against the broker.
- Opt-out friction: how hard the removal process is to complete.
- Operator opacity: how hidden the operating company and its principals are.
- Prior data incidents: history of breaches or leaks of the data they hold.
- Category
People search
- Operating entity
Confi-Chek, Inc.
- Founded
1999
- Founder
Rob Miller (Chairman)
- CEO
Amber Higgins
- Headquarters
1915 21st St, Sacramento, CA
- Phone
(800) 718-8997
- BBB rating
C · NOT accredited
- Opt-out eligibility
~19 states with privacy laws only
- FCRA covered?
No
Background
Background
PeopleFinders is the founding brand of what would become the Confi-Chek operator network. Rob Miller started both PeopleFinders.com and Confi-Chek, Inc. in 1999 - the company holds a rare Wikipedia entry among people-search brokers, which signals notable scale even in a directory of consumer-data businesses that usually keep a low profile. The Sacramento, CA headquarters at 1915 21st St is the canonical Confi-Chek address shared by the 9-brand network. PeopleFinders sits as the paid-tier flagship. Free-preview searches across the network's downstream brands - PrivateEye, Veromi, PublicRecordsNow - redirect to PeopleFinders for the paid unlock.
- Domain
peoplefinders.com
- Operating entity
Confi-Chek, Inc.
- Founded
1999
- Founder
Rob Miller (Chairman)
- CEO
Amber Higgins
- Headquarters
1915 21st St, Sacramento, CA 95811
- Phone
(800) 718-8997
- Opt-out
peoplefinders.com/opt-out · state-restricted
- FCRA status
Disclaimed
The Rob Miller / Confi-Chek founding story is the most important context. Miller founded PeopleFinders in 1999 (Wikipedia notes May 22, 2002, though most public sources cite 1999) and Confi-Chek, Inc. the same year, taking the Chairman title at Confi-Chek. The company grew from 9 employees at founding to roughly 50 by 2009 and 75 by 2020. It earned Deloitte Technology Fast 50 (#24 Silicon Valley) recognition in 2008 and Deloitte Fast 500 listings in 2008 and 2009. Miller's later ventures - Enformion Inc. (founded 2015, Chairman) and Tracers (founded 2017, Chairman) - sit on the data-broker B2B side of the industry, but PeopleFinders remains the consumer-facing flagship.
PeopleFinders sells the full background-style report, covering name and aliases, age, full current and previous addresses, unredacted phone numbers, email addresses, relatives and associates, marriage and divorce records, property ownership, court and criminal records, and bankruptcy / lien filings. Free-tier teasers show name, age, and city; the rest sits behind a per-report charge or a subscription unlock. The same dataset feeds the downstream free-preview brands - searches on PrivateEye return previews drawn from the PeopleFinders backend, and clicking for details funnels users back to PeopleFinders for the paid unlock.
PeopleFinders is the upstream brand. If you appear on PrivateEye, Veromi, or PublicRecordsNow, your record exists because the PeopleFinders / Confi-Chek backend supplies those sites. The PeopleFinders opt-out is the most consequential single opt-out in the network - it touches the source of the data, not just a downstream display surface. Each brand still maintains its own suppression list, so a PeopleFinders opt-out does not automatically clear the downstream brands - but opting out at PeopleFinders first is the correct order of operations.
Unauthorized recurring charges are the dominant complaint theme. The BBB profile, consumer review aggregators, and small-claims filings consistently document the same pattern. Users buy a "one-time" PeopleFinders report and get enrolled in an undisclosed recurring subscription that continues billing the card monthly. The customer-support escalation channel is slow. Whatever payment method you use should be one you can cancel or chargeback easily - virtual cards or single-use cards limit the exposure.
Data Published
Data types
Free-tier teaser fields visible without payment:
Sensitive: elevated identity-theft, doxxing, or safety riskStandard public-record field
- Full name and aliases
- Age (date-range indicator)Sensitive
- Current city and state
- Likely-relatives preview (first names only)
Paid unlock - per-report or subscription:
- Full current address (street, city, state, ZIP)Sensitive
- Full address history with date ranges
- Unredacted phone numbers (landline and mobile)
- Email addresses
- Full names and contact data for relatives and associates
- Marriage and divorce records
- Property ownership records
- Court records (civil and criminal)Sensitive
- Bankruptcy and lien filingsSensitive
- Education and employment history when matched
- Social-media profile links when matched
Where the data comes from: Public records aggregated through the Confi-Chek data backend - county and state court filings, property records, voter registration files, marriage and divorce records, USPS NCOA-style address data, plus third-party data-broker feeds. The same underlying dataset powers the downstream Confi-Chek brands (PrivateEye, Veromi, PublicRecordsNow) and the B2B-side PeopleFinders-affiliated products.
Opting out at PeopleFinders is the highest-leverage single opt-out in the Confi-Chek network because PeopleFinders is upstream of the free-preview brands' display surfaces. Each downstream brand still maintains its own suppression list, so check PrivateEye, Veromi, and PublicRecordsNow separately after PeopleFinders. But the PeopleFinders submission is where the actual data source gets flagged.
Contact
Contacts & links
- Operating entity
Confi-Chek, Inc.
- Headquarters
1915 21st St, Sacramento, CA 95811
- Customer support phone
(800) 718-8997
- Opt-out form
- Privacy policy
- Terms of Service
- BBB profile
- CA Data Broker registry
Peoplefinders, LLC (dba FindANeighborhood) files for peoplefinders.com and findaneighborhood.com · 2024: 389 requests to delete, every one complied with in part, one-day median - cppa.ca.gov/data_broker_registry/
- General website
Network
Sister brands
Confi-Chek, Inc. operates approximately 9 people- search brands across two operational sub-clusters that share the underlying PeopleFinders data backend. The opt-out at any single brand does not automatically propagate - submit separately on every brand you find listing your data, starting with PeopleFinders (upstream source) and working outward.
Related broker network: Confi-Chek family (9 brands, 2 sub-clusters)
Confi-Chek, Inc. operates two distinct people-search sub-clusters that share the PeopleFinders data backend. The premium / funnel sub-cluster: PeopleFinders (this page, upstream paid-tier), PrivateEye, Veromi, PublicRecordsNow. The Mississippi Tornado Alley, LLC sub-cluster (Sacramento, CA): USA People Search, FastPeopleSearch, PeopleSearchNow, USPhoneBook, Advanced Background Checks. The PeopleFinders opt-out is upstream of the funnel sub-cluster's display surfaces but does not propagate to the suppression lists of the other brands - each requires its own opt-out submission.
Reputation
Trust signals
The BBB profile for PeopleFinders is the accountability anchor, with a rating of C, NOT BBB-accredited, with the Bureau noting failure to respond to complaints. Customer reviews average 1.1 out of 5 stars across 78 reviews. The dominant complaint theme is documented and consistent: unauthorized recurring subscription charges after what users believed were one-time report purchases.
Unauthorized recurring subscription billing after "one-time" report purchase is the single dominant complaint pattern - use a virtual card or single-use card
Customer-support response times are slow; the BBB notes failure to respond to complaints as a consistent issue
The free-preview teaser is structurally designed to drive paid-report purchases - users who only want to see if they appear in the data have to opt out without ever paying
Records reappear after the Confi-Chek backend refreshes from public-records sources - annual re-submission is the maintenance pattern
The Wikipedia entry signals notable industry scale relative to peer people-search brokers, but Wikipedia notability and consumer-side reputation are separate measures
Common consumer-side themes:
Litigation
Litigation history
The headline matter is Eisenberg v. Confi-Chek, Inc., a class-action Illinois Right of Publicity Act case settled for $4.89 million. Cook County Circuit Court Case No. 2021-CH-05599. The settlement covered Illinois residents whose names PeopleFinders displayed on the site without consent during the class window of November 2, 2021 through January 1, 2023, with individual class-member payouts in the $89-$178 range.
Related and contextual matters worth noting:
- Eisenberg v. Confi-Chek, Inc. - $4.89M IRPA settlement, Cook County Case No. 2021-CH-05599, class window Nov 2 2021 - Jan 1 2023. The settlement framework parallels the broader Illinois Right of Publicity Act wave that has named multiple people-search-broker operators - settlement summary at TopClassActions.
- CPPA Data Broker Strike Force (November 2025 launch) is actively enforcing the California Delete Act. Whether Confi-Chek and the PeopleFinders brand are currently registered on the CPPA Data Broker Registry under their operating entity is worth confirming before relying on the registry-backed statutory backstop for California opt-outs.
- No documented FTC enforcement specific to PeopleFinders on the public record. FTC attention to the people-search-broker industry has historically centered on FCRA-misrepresentation cases (Spokeo's 2012 settlement is the headline example) rather than recurring-billing complaints against paid-tier consumer-data sites.
- Unauthorized recurring billing complaint volume has not produced a known consolidated class action specific to PeopleFinders, but the pattern is sufficiently consistent on the BBB record and on consumer review aggregators that the chargeback / virtual- card mitigation pattern is the standard advice.
FAQ
Q & A
Is PeopleFinders a data broker?
Yes. PeopleFinders.com is a paid-unlock people-search site that publishes full name, age, current and previous addresses, phone numbers, email addresses, names of likely relatives and associates, court records, criminal records, property records, and marriage/divorce records. It is the original brand of the Confi-Chek operator network, founded by Rob Miller in 1999, and serves as the paid-tier destination for traffic sourced from sister brand PrivateEye. PeopleFinders disclaims FCRA coverage. BBB rating: C (NOT accredited).
Who owns PeopleFinders?
PeopleFinders is operated by Confi-Chek, Inc. Both PeopleFinders and Confi-Chek were founded by Robert (Rob) Miller in 1999. Miller serves as Founder and Chairman. The current executive team: Amber Higgins (CEO), Darrel Brown (COO), Walter Turner (CPO), Shawn Tyler (SVP Marketing), Monica Mariani (VP Corporate Development & Strategy). Headquarters: 1915 21st St, Sacramento, CA 95811 - the canonical Confi-Chek address shared with the broader 9-brand operator network. Rob Miller also chairs Enformion Inc. (founded 2015) and Tracers (founded 2017).
What information does PeopleFinders publish?
PeopleFinders sells full background-style reports including full legal name and aliases, age and date of birth, full current and previous addresses, unredacted phone numbers (landline and mobile), email addresses, names of likely relatives and associates, marriage and divorce records, property ownership records, court and criminal records, bankruptcy and lien records, and social-media profile links when matched. Free-tier teasers show name, age, and city; the full record sits behind a per-report or subscription paywall.
Can I remove myself from PeopleFinders?
Conditionally. PeopleFinders only processes opt-out requests from residents of states with comprehensive consumer privacy laws - about 19 states as of May 2026 (California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Iowa, Delaware, Nebraska, New Hampshire, New Jersey, Tennessee, Minnesota, Maryland, Rhode Island, Indiana, Kentucky). Residents of the other 31 states + DC receive a rejection email stating "the person identified in your request lives in a state that does not have a comprehensive consumer privacy law that applies to our data." The flow at peoplefinders.com/opt-out runs to 4 steps, starting with (1) click the green Next button on the "Do Not Sell My Personal Information" page; (2) check email and click the verification link from support@peoplefinders.com within 24 hours; (3) fill out the Record Suppression Form with full personal details; (4) receive the determination email. If approved, 3-day removal SLA. If rejected, an appeal path exists - cite the specific state statute. Phone: (800) 718-8997. See our PeopleFinders removal guide for the full walkthrough.
How long does PeopleFinders take to remove information?
PeopleFinders claims removal within 3 days of accepting a valid Record Suppression Form. In practice, most accepted records drop from the public search results within 3-7 days. The state-eligibility check is the gating factor - residents of the ~19 states with comprehensive consumer privacy laws have a path; residents of the other 31 states + DC do not, and receive a rejection email. Re-listing can occur when the underlying Confi-Chek data backend refreshes from public-records sources. Annual re-submission is the standard maintenance cycle for eligible-state residents. The 45-day CCPA/CPRA ceiling applies for California residents.
Is PeopleFinders covered by FCRA?
No. PeopleFinders explicitly disclaims Consumer Reporting Agency status under the Fair Credit Reporting Act. The Terms of Use prohibit using PeopleFinders data for employment screening, tenant screening, credit decisions, or insurance underwriting. The applicable framework is state-level privacy law, meaning CCPA/CPRA in California, plus the growing list of state comprehensive-privacy laws and state-specific data-broker registration regimes.
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May 28, 2026






















