Broker profile

RocketReach

A B2B contact-data and lead-intelligence platform headquartered in Bellevue, Washington. RocketReach says its service covers roughly 700 million professional profiles - names, work emails, phone numbers, job titles, and social links - scraped from public sources and sold to sales, recruiting, and marketing teams. Founded in 2015. Privately held; Brighton Park Capital acquired a majority stake in August 2020. Settled Krause v. RocketReach for $1.59 million in 2023 under the Illinois Right of Publicity Act.

Manual removal guideVisit rocketreach.co
RocketReach homepage screenshot

RocketReach overview

At a glance

Quick facts
Privacy Risk
LimitedModerateSubstantialExtensive
Data published
Moderate
Re-listing frequency
Occasional
Complaint record
Mixed
Opt-out friction
Moderate
Operator opacity
Fully disclosed
Prior data incidents
None documented

Each broker is scored 1 to 4 across the six dimensions above; higher means more exposure, and the overall gauge is their average.

What each dimension means
  • Data published: how much and how sensitive the personal data they put out.
  • Re-listing frequency: how quickly you reappear after opting out.
  • Complaint record: the volume and pattern of complaints across BBB, Trustpilot, and Sitejabber. No listing, or a listing with no reviews, counts against the broker.
  • Opt-out friction: how hard the removal process is to complete.
  • Operator opacity: how hidden the operating company and its principals are.
  • Prior data incidents: history of breaches or leaks of the data they hold.
Category

B2B contact data · lead intelligence

Operating entity

RocketReach LLC

Founded

2015

Headquarters

Bellevue, WA

Ownership

Privately held

Profiles

~700 million professionals, claimed

Marquee litigation

Krause $1.59M

FCRA covered?

No

Background

Background

Company history

RocketReach's product is professional contact discovery for sales, recruiting, and marketing teams. Paying subscribers look up the work email address, mobile phone number, current employer, and social media profile links of professionals they want to reach. The data is scraped from publicly available online sources (LinkedIn, corporate websites, professional directories) and inferred via pattern matching where email addresses aren't directly published. Closest competitor in shape is ZoomInfo; RocketReach is smaller, cheaper per-seat, and privately held rather than publicly traded.

Founded

2015, Bellevue, WA

10-year anniversary

June 2025

Claimed user base

26M+ users · 95% S&P 500

IRPA settlement

September 2023 ($1.59M)

Dismissed litigation

Sant v. RocketReach, March 2026

RocketReach was founded in 2015 in Bellevue, Washington by software engineers with backgrounds in search technology. The product originally launched as a browser extension for finding email addresses behind LinkedIn profiles and evolved into a standalone subscription platform with a continuously refreshed database of professional contacts.

Brighton Park Capital acquired a majority stake in August 2020; ownership is otherwise private. The company celebrated its 10-year anniversary in 2025 and continues to compete in the B2B contact-data category against larger incumbents (ZoomInfo) and similarly-priced peers (Apollo.io, Lusha, Clearbit). The most consequential outside event remains the Krause v. RocketReach Illinois Right of Publicity Act class action, which settled for $1.59 million, with final approval in September 2023.

Nobody looks themselves up on RocketReach. The people-search sites in this directory publish a profile anyone can open; RocketReach sells seats and API keys to sales and recruiting teams, and the full profile goes to them when they search for you, though the Krause class action alleged that its free search previews also showed people's names, job titles and work details to anyone who searched. That changes how you find out you're listed (usually a cold email that knows your job title) but not what's at stake. Your work email, mobile number, employer and social handles are on sale to any subscriber, and no one asked you first.

Where ZoomInfo and RocketReach differ. ZoomInfo reports 200M+ contacts, while RocketReach claims a broader pool of roughly 700 million profiles. ZoomInfo is publicly traded (NASDAQ: ZI) and built around a contributor model where customers donate CRM data. RocketReach is privately held, leans more heavily on web scraping rather than contributor data, and competes on price. Both have settled significant private litigation under the Illinois Right of Publicity Act.

Data Published

Data types

Professional contact + employment data

  • Full names, current job titles, current employers

  • Work email addresses (often inferred via company-domain pattern matching)

  • Personal email addresses (when discovered through web sources)

  • Mobile and direct-dial phone numbers

  • Employment history (job titles + companies + dates)

  • Education history (degrees, schools, dates)

  • Listed skills and certifications

  • Social media profile links (LinkedIn, Twitter, GitHub, Facebook, AngelList, etc.)

  • Inferred seniority level and decision-making role

  • Inferred industry, company size, and geographic location

How the data is sourced: Almost entirely web scraping from publicly available sources. LinkedIn is the largest single source, supplemented by corporate "About" / "Team" pages, professional association directories, conference speaker lists, GitHub contributor profiles, and academic publications. Work email addresses are frequently inferred rather than scraped - RocketReach's algorithms match name-format patterns against a target company's domain (e.g., firstname.lastname@example.com). The individuals profiled do not sign up, consent, or get notified.

The Illinois IRPA claim that drove the 2023 settlement. The Krause class action specifically alleged that RocketReach used Illinois residents' names, work info, job titles, and social profile links to advertise the paid subscription service - essentially, RocketReach's free search-result previews functioned as advertising for the underlying database. The court denied RocketReach's motion to dismiss in October 2021; the case settled for $1.59 million, with final approval in September 2023. RocketReach denied wrongdoing as part of the settlement.

Contact

Contacts & links

RocketReach LLC
Operating entity

RocketReach LLC (Washington LLC, privately held)

Headquarters

Bellevue, WA Per BBB profile (Bellevue area)

Opt-out / Data Subject Request

rocketreach.co/remove-profile

Opt-out notice knowledge-base article

knowledgebase.rocketreach.co - data collection & opt-out notice

Privacy email

privacy@rocketreach.co

Customer support

rocketreach.co/resources/contact/

BBB profile (Bellevue, WA)

bbb.org - RocketReach LLC

General website

https://rocketreach.co/

CA Data Broker registry

RocketReach LLC · the filing answers yes to selling or sharing consumer data with the federal government, state governments, law enforcement, and a developer of a generative-AI system in the past year - the widest set of yes answers in this directory · 2024: 5,887 requests to delete, all complied in whole, 4-day median - cppa.ca.gov/data_broker_registry/

Network

Sister brands

Majority-owned by Brighton Park · no sister brands

RocketReach is a standalone LLC with no sister brands. Growth-equity firm Brighton Park Capital acquired a majority stake in August 2020. The relevant comparisons are competitors in the B2B contact-data category rather than corporate siblings.

Where it sits among its peers. ZoomInfo is the obvious twin, a B2B contact database that also paid to settle an Illinois publicity-rights suit (Ramos, $29.55M, November 2024). Clearbit plays the same game from inside HubSpot. Acxiom and Epsilon are far bigger but sell consumer marketing data rather than work contacts, and Foursquare deals in location. What they have in common is that the product is a paid feed, not a public page.

RocketReach operates as a single corporate entity

There are no announced subsidiaries, sister brands, or shared corporate parents. A single opt-out at rocketreach.co/remove-profile covers RocketReach's holdings. The opt-out does not propagate to ZoomInfo, Apollo.io, Lusha, Clearbit, or any other B2B contact-data broker - those have separate opt-out paths. If a sales prospector reaches you using your work email, the email could have come from any of these peers; you'd need to file individually with each.

RocketReach stands alone on the broker mapExplore the full map

Reputation

Trust signals

Subscription + privacy complaint mix

RocketReach's review profile splits along two lines. There are B2B customers rating the data quality of the subscription, and consumers whose data appears in the system without their consent (heavily negative on Trustpilot and BBB, focused on unauthorized data collection and difficulty opting out).

Trustpilotrocketreach.co · 49 pages of reviewsMixedAs of 2026-05View reviews ↗
Better Business BureauBellevue, WA · marketing-consultant categoryLetter grade variesAs of 2026-05Find on BBB ↗

  • Personal data (name, work email, employment history) being published without the data subject's consent or knowledge

  • Opt-out submissions reportedly not completing or the profile reappearing after a data refresh

  • Unauthorized recurring subscription charges and difficulty canceling

  • Cold sales outreach citing personal contact info that RocketReach published

  • Use of names and social profiles in free-preview search results functioning as advertising for the paid subscription (the basis of the Krause $1.59M settlement)

  • Inferred work email addresses being incorrect, leading to bounced outreach and reputational damage

Common consumer-side complaint themes:

Litigation

Litigation history

Krause $1.59M settled · Sant dismissed · Atlas pending

Krause v. RocketReach settled for $1.59 million under the Illinois Right of Publicity Act, with final approval in September 2023. Atlas Data Privacy Corp.'s suit under New Jersey's Daniel's Law, filed in April 2024, is still open, with an appeal pending in the Third Circuit. All plaintiffs voluntarily dismissed Sant et al. v. RocketReach in March 2026, after the court had denied RocketReach's motions to compel arbitration and to dismiss in July 2025. No FTC enforcement action, state Attorney General consent decree, or CCPA or CPRA enforcement has been recorded against RocketReach as of the last updated date.

Krause v. RocketReach, LLC

Settled

U.S. District Court, Northern District of Illinois · 1:21-cv-01938 · Settled, final approval September 2023

Settlement total

$1,590,000

Per-class-member payout

~$146-243

Theory

Illinois Right of Publicity Act

Court

N.D. Ill.

Motion to dismiss

Denied Oct 2021

Defendant position

Denied wrongdoing

The Krause class action alleged that RocketReach used Illinois residents' names, employment info, job titles, and links to their social media profiles to advertise its paid subscription service - specifically, the free search-result previews that include identifying details function as advertising for the underlying database, which the suit claimed violates the Illinois Right of Publicity Act. RocketReach moved to dismiss; the N.D. Ill. denied the motion in October 2021, holding that even paid-trial subscription previews can constitute commercial use of identity under IRPA. The case settled for $1.59 million, with final approval in September 2023, with Illinois class members receiving approximately $146-243 each. RocketReach denied any wrongdoing as part of the settlement.

Sant et al. v. RocketReach, LLC

Dismissed

U.S. District Court, Western District of Washington · 2:24-cv-01626 · Filed 2024 · Dismissed March 18, 2026

Court

W.D. Wash.

Docket

2:24-cv-01626

Status

Voluntarily dismissed

Filed

2024

The plaintiffs filed a second class action in RocketReach's home district in October 2024. In July 2025 the court denied RocketReach's motions to compel arbitration and to dismiss, and RocketReach appealed to the Ninth Circuit (No. 25-4475). The Ninth Circuit's mandate dismissing that appeal was entered on the district docket on March 12, 2026, all plaintiffs filed a notice of voluntary dismissal under Rule 41(a)(1)(A)(i) on March 13, 2026, and the court terminated the case on March 18, 2026. No settlement was reported.

Atlas Data Privacy Corp. v. RocketReach LLC

Active

U.S. District Court, District of New Jersey · 1:24-cv-04664 · Filed April 8, 2024

Court

D.N.J.

Docket

1:24-cv-04664

Appeal

3d Cir. No. 25-1582

Statute

Daniel's Law (NJ)

One of the series of suits Atlas Data Privacy Corporation has brought against data brokers under New Jersey's Daniel's Law, which lets judges, prosecutors, law-enforcement officers and their families demand that their home addresses and unlisted phone numbers be taken down. The district court case and a Third Circuit appeal docketed March 31, 2025 were both still open as of the last-updated date, and neither has reached a final judgment.

Sources: CourtListener district docket · CourtListener appeal docket

Related and contextual matters:

  • No FTC enforcement against RocketReach as of the last-updated date. Like ZoomInfo, the regulatory attention on B2B contact-data brokers has been driven by private class actions (IRPA in Illinois) rather than federal enforcement.
  • The IRPA enforcement pattern. RocketReach's $1.59M settlement is on the smaller end of the Illinois Right of Publicity Act wave against B2B contact brokers. ZoomInfo settled the Ramos case for $29.55M in November 2024. Same theory, different defendants, dramatically different settlement sizes.

FAQ

Q & A

Common questions
Is RocketReach a data broker?

Yes. RocketReach LLC is a B2B contact-data and lead-intelligence broker headquartered in Bellevue, Washington. The company claims that its database covers roughly 700 million professional profiles - full names, work email addresses, mobile phone numbers, job titles, company names, and links to social media profiles - for sales, recruiting, and marketing teams on a subscription basis. RocketReach scrapes this information from publicly available online sources (LinkedIn, corporate websites, professional directories) without obtaining consent from the individuals profiled. The company itself describes its operation as a data aggregator and complies with CCPA opt-out requirements.

Who owns RocketReach?

RocketReach LLC is privately held. The company was founded in 2015 in Bellevue, Washington by software engineers with backgrounds in search technology. Growth-equity firm Brighton Park Capital acquired a majority stake in August 2020. In a 2025 anniversary press release, RocketReach claimed more than 26 million users and adoption by 95% of the S&P 500.

What information does RocketReach collect?

RocketReach claims that it holds profiles on roughly 700 million professionals. Each profile typically contains full name, current job title, current employer, work email address (often inferred via pattern matching), personal email address (when discovered), mobile phone number, social media profile links (LinkedIn, Twitter, GitHub, etc.), skills, and employment history. The data is scraped from public web sources rather than supplied by the individuals profiled. The 2021 Krause v. RocketReach class action specifically targeted RocketReach's practice of using individuals' names, work info, and social profiles in advertising and previews of its paid product.

Can I remove myself from RocketReach?

Yes. RocketReach honors CCPA and EU privacy-law opt-out requests through its opt-out form at rocketreach.co/remove-profile. The form takes an email address and nothing else, then sends a verification link to it before anything is processed. Live support is available via the knowledge base at knowledgebase.rocketreach.co. Note that consumer complaints across BBB and Trustpilot frequently mention that initial opt-out submissions don't always complete on the first try - persistent follow-up improves the outcome. See our RocketReach removal guide for step-by-step instructions.

How long does RocketReach take to remove information?

The opt-out form gives no timescale. California law gives RocketReach 15 business days to act on an opt-out of sale and 45 days for a verified deletion request, with one extension to 90 on the deletion clock if RocketReach says so in writing, and removal services that file these requests in bulk report the profile usually drops within one to three weeks. The complaint that comes up most often isn't slowness but reappearance, a profile that returns after the next crawl, which is why the guide says to file again every year.

Is RocketReach covered by FCRA?

No. RocketReach sells work contact details for prospecting and recruiting, which the Fair Credit Reporting Act doesn't treat as a consumer report, and its terms bar customers from using the data to screen tenants, employees or borrowers. The laws that do reach it are the state privacy statutes, California's CCPA and CPRA first among them, and Illinois's Right of Publicity Act, which is what Krause v. RocketReach was brought under and what the $1.59 million settlement paid for in 2023.

Take yourself off data broker sites

Redact scans 120+ data broker sites from your device, finds where your details are listed, and submits the removal requests for you. If a broker relists you, it files again.

Scan for Free
Last updated:

September 10, 2026