Broker profile
Cuebiq
Location intelligence, meaning the record of where your phone physically went. Cuebiq runs no app you installed. It collects through SDKs inside other companies' apps and sells movement patterns to brands and agencies. Its 2024 California filing reports 26,285,436 deletion requests, five times the next largest filer, and it's one of the few registrants answering Yes to collecting precise geolocation. Removal is fast once you have your phone's advertising ID, which most people have never seen.
Cuebiq overview
At a glance
- Data published
- Substantial
- Re-listing frequency
- Aggressive
- Complaint record
- No public record
- Opt-out friction
- High
- Operator opacity
- Mostly disclosed
- Prior data incidents
- None documented
Each broker is scored 1 to 4 across the six dimensions above; higher means more exposure, and the overall gauge is their average.
What each dimension means
- Data published: how much and how sensitive the personal data they put out.
- Re-listing frequency: how quickly you reappear after opting out.
- Complaint record: the volume and pattern of complaints across BBB, Trustpilot, and Sitejabber. No listing, or a listing with no reviews, counts against the broker.
- Opt-out friction: how hard the removal process is to complete.
- Operator opacity: how hidden the operating company and its principals are.
- Prior data incidents: history of breaches or leaks of the data they hold.
- What it holds
Precise phone location, over time
- Company
Cuebiq Group, LLC, 1460 Broadway, New York
- How it reaches you
SDKs inside other companies' apps, not its own
- Precise geolocation?
Yes, per its own filing
- 2024 deletion requests
26,285,436, the register's largest
- Granted
26,211,064 in whole. Denied 74,372
- Response time
Cuebiq reports 4 days, and says it tracked a mean but no median
- Request form
- Needed in practice
Your mobile advertising ID, IDFA or GAID
- FCRA covered?
No
Background
Background
Almost nobody has heard of Cuebiq, and that's structural. Its business depends on being invisible at the point of collection.
- Registrant
Cuebiq Group, LLC
- Filed address
1460 Broadway, New York, NY
- Filed contact
- Named customers
Basis Technologies · theTradeDesk · Luxottica
- Academic partners
Johns Hopkins University · Cornell University
- Minors' data?
No, per its filing
The pitch to clients is "turn real-world movement into marketing momentum", and the raw material is your phone's position, gathered repeatedly. Aggregated, that's a record of which shops you enter, how long you linger and where you go next.
You never visited cuebiq.com and Cuebiq never asked you to agree to anything. A weather app, a game or a utility you installed carries Cuebiq's software development kit, and the location permission you granted that app feeds Cuebiq too. Cuebiq requires its app partners to disclose the relationship in their own privacy policies, so the notice exists, buried in a document for a different company. Its filing comment says it collects little beyond the advertising ID and location, which is why it holds no name, email or address for you.
By the standards of this register Cuebiq isn't a bad-faith operator. Its privacy centre says it asks for location consent separately from the operating-system prompt, that it was a charter signatory to the NAI's voluntary standards for precise-location providers in 2022, and that it holds a 2023 US patent for blurring sensitive locations. The risk is the data itself. A month of precise location discloses your health, beliefs, relationships and habits without anyone reading a single message.
26 million deletion requests isn't 26 million people changing their minds. Granted at 99.7% with a four-day turnaround, a number that size points to automated processing, most of it likely arriving through advertising-industry opt-out plumbing rather than as individual requests. It shows the machinery works, not that 26 million people knew who Cuebiq was.
Data Published
Data types
None of this sits on a public page. It's sold to brands and agencies as movement analysis, so being listed produces no search result you could stumble across.
Precise device location, recorded repeatedly over time
Your mobile advertising identifier, the IDFA or GAID, as the key tying it together
Visit patterns, meaning which physical places a device entered and for how long
Journeys between locations, and repeat behaviour at each
The app context that supplied the data, through partner SDKs
Location is the category where aggregation does the damage. A single coordinate is trivia. A pattern shows the address you sleep at, the clinic you attended, the place of worship you visit weekly and the house you stayed at overnight. Cuebiq's own patent for blurring sensitive locations acknowledges that the risk is inherent to the product.
Contact
Contacts & links
- Company
Cuebiq Group, LLC
- Address
1460 Broadway, New York, NY
- Filed contact
- Privacy questions
privacy@cuebiq.com, per its privacy centre
- Request form
Key links
The filed URL is the one that works. cuebiq.com/privacy-request/ holds the form. The privacy centre explains policy and hosts no request, and it's the easy wrong turn.
Reputation
Trust signals
There's no consumer review trail here, and its absence is the point. People don't review a company whose product reached them through somebody else's weather app, so the signals that exist are trade-side.
FAQ
Q & A
I've never used Cuebiq. Why does it have my location?
Because it doesn't need you as a customer. Cuebiq's code sits inside apps published by other companies, and the location permission you granted one of those apps can feed Cuebiq too. The disclosure lives in that app's privacy policy, not anywhere you'd think to look.
Why do I need my advertising ID to make a request?
Because it's the only name Cuebiq knows you by. It holds no account, email or address for you, so the IDFA on iOS or GAID on Android is the identifier its records are keyed to. The form doesn't mark the field required, but a request without it has nothing to match. The Cuebiq removal guide has both retrieval routes written out, including the Android path Cuebiq's form gets wrong.
Will a request stop Cuebiq collecting from me again?
An opt-out does on Cuebiq's side. Its policy says an opt-out stops collection, removes what's held from sale and adds the device to an opt-out list shared with partners, and that an erase request alone doesn't stop collection. Neither touches the apps carrying Cuebiq's SDK, which still hold location permission. The durable fix is on the phone. Turn off location for apps that don't need it, and delete or reset the advertising ID.
Is 26 million deletion requests really the largest on the register?
Take yourself off data broker sites
Redact scans 120+ data broker sites from your device, finds where your details are listed, and submits the removal requests for you. If a broker relists you, it files again.
August 18, 2026 · Walked firsthand before a word was drafted. The request types, the required email, the Type of ID dropdown and the unmarked MAID field come from that screen, and the walk corrected the Android retrieval path Cuebiq prints against a current handset. September 10, 2026 · Rechecked live. The served form is unchanged, the filing figures were re-read from a fresh registry download and match, and Cuebiq's filing comment explains the identical mean and median. The NAI's one-click opt-out tool has been retired, so the contact links follow the moved page.