Broker profile
Azira
Location intelligence built from where phones go. Azira, LLC of Pasadena tells California it collects precise geolocation and that it sold or shared consumer data with other state governments in the past year, a disclosure most registrants answer No to. Its 2024 filing shows 5,042,679 deletion requests, all complied with, in a day, but Azira's own policy says none of them carried a device ad ID, so none matched anything. Without your phone's advertising ID there's nothing here to delete.
Azira overview
At a glance
- Data published
- Substantial
- Re-listing frequency
- Aggressive
- Complaint record
- No public record
- Opt-out friction
- High
- Operator opacity
- Mostly disclosed
- Prior data incidents
- None documented
Each broker is scored 1 to 4 across the six dimensions above; higher means more exposure, and the overall gauge is their average.
What each dimension means
- Data published: how much and how sensitive the personal data they put out.
- Re-listing frequency: how quickly you reappear after opting out.
- Complaint record: the volume and pattern of complaints across BBB, Trustpilot, and Sitejabber. No listing, or a listing with no reviews, counts against the broker.
- Opt-out friction: how hard the removal process is to complete.
- Operator opacity: how hidden the operating company and its principals are.
- Prior data incidents: history of breaches or leaks of the data they hold.
- Sells
Location intelligence and foot-traffic analysis
- Company
Azira, LLC, 80 South Lake Ave #719, Pasadena, CA
- Precise geolocation?
Yes, as filed
- Shared with state governments?
Yes, as filed
- Federal or law enforcement?
No, as filed
- 2024 deletion requests
5,042,679, as filed
- Complied with
All, none denied. Azira's policy says none included a MAID, so none matched a record
- Response time
1 day, mean and median, as filed
- Request form
- ⚠️ Needed
Your device's Mobile Ad ID, IDFA or GAID
Background
Background
Azira sells answers to questions like which shops a competitor's customers also visit and how often people come back. The unit of analysis is a crowd. The unit of collection is your phone.
- Registrant
Azira, LLC
- Filed address
80 South Lake Ave #719, Pasadena, CA
- Privacy contact
- Rights vendor
TrustArc, which hosts the request form
- Minors' data?
No, as filed
- Biometrics?
No, as filed
The public posture is careful. Azira publishes pieces like A Responsible Path Forward for Precise Geolocation Data, carries a TRUSTe seal, routes rights requests through an independent vendor, and files No on minors and No on biometrics.
One answer on the same filing cuts the other way. Asked whether it sold or shared consumer data with other state governments in the past year, Azira answered Yes. It answered No for the federal government and No for law enforcement, so this isn't a blanket government pipeline, and the filing doesn't say which agencies or why. What it establishes is that movement data collected for marketing reached public bodies, and that's why this profile scores location exposure the way it does rather than treating Azira as one more adtech vendor.
What "complied in whole" meant. Azira filed 5,042,679 deletion requests for 2024, all complied with, none denied, answered in a day. Its own privacy policy publishes a near-identical table, labelled as 2025 requests, and explains the outcome. Azira holds no names, only device ad IDs and the location tied to them. No request it received included one, so it had nothing it knew to be in scope, told each requester so, and invited them to resubmit with the MAID. The record shows a company that answers promptly, not five million trails erased.
Data Published
Data types
No public page carries your name, so you'll never find yourself here by searching. The record is keyed to a device identifier and sold as aggregate movement analysis.
Precise device location, collected over time rather than as single points
The mobile advertising identifier, IDFA or GAID, that ties the trail together
Visit and dwell patterns at physical places
Repeat-visit behaviour, used to model loyalty and competitive overlap
Derived audience segments built from where a device has been
Movement data is identifying even when it's sold as anonymous. A trail that rests overnight at one address and spends weekdays at another names two places that, together, identify a person with very little effort. That's inherent to the data, not a flaw in any one company's handling of it, and it's why the state-government disclosure matters more here than it would for purchase history.
Contact
Contacts & links
- Company
Azira, LLC
- Address
80 South Lake Ave #719, Pasadena, CA 91101
- Privacy contact
- Request handling
TrustArc, on Azira's behalf
- EU representative
Azira SAS, Paris, named in the privacy policy for GDPR matters
Key links
The filed URL is a policy, not a form. Azira gave California azira.com/privacy-policy as its rights page; the request form is a TrustArc link inside that document, and the Data Rights Request Form and Limit the Use links in azira.com's footer open the same form. If you followed the registry expecting somewhere to type, that's why you found a wall of text.
Reputation
Trust signals
Azira sells to marketers, so the opinions that exist about it belong to buyers. The people whose phones supply the data have no relationship with the company and nothing to review, and no consumer listing was found.
FAQ
Q & A
Does Azira really give my location to state governments?
Its California filing answers Yes to selling or sharing consumer data with other state governments in the past year, No for the federal government and No for law enforcement. The filing doesn't name the agencies or the purpose, so what's established is the fact of it, not the detail.
Why do I need a Mobile Ad ID, and where is it?
Because Azira has no other name for you. It holds no account and no address, only a device identifier and the movements attached to it, so without the IDFA on iPhone or the GAID on Android there's nothing for it to match. Azira's own instruction says to open Settings and click on Ads, which skips a level; on a current Android handset it's Settings > Google > All Services > Ads, with the ID at the bottom. iPhone has no built-in way to see it, so a free App Store utility is needed. Our Azira removal guide walks both.
Will Azira actually action it?
It answers quickly. For 2024 it filed 5,042,679 deletion requests received and the same number complied with, none denied, at a one-day mean and median. Read that with Azira's own explanation in its policy. None of those requests included a MAID, so none matched anything, and each requester was told to resubmit with one. Azira commits there to honour a request that does carry the MAID, which is the whole point of getting yours first.
Does deleting stop future collection?
No. Deletion clears the history tied to your current identifier. The apps carrying location SDKs are still installed and still permitted, so a new trail can accumulate. Resetting your advertising ID and tightening location permissions is what interrupts that.
Take yourself off data broker sites
Redact scans 120+ data broker sites from your device, finds where your details are listed, and submits the removal requests for you. If a broker relists you, it files again.
September 10, 2026 · The request form was walked firsthand on August 18, 2026 before a word was drafted; the identity fields, the MAID box and the Type of Request default come from that screen. On September 10 the form's definition was read from TrustArc's render endpoint, which confirmed those fields, marks the MAID box required and lists the request types, and Azira's privacy policy was read the same day, which is where the explanation of the deletion figures comes from. Collection flags, government-sharing answers and volumes are as filed by Azira, LLC with California for 2024, re-read from the registry on September 10, 2026.