Broker profile

Public Data Check

A subscription people-search site selling a "five-in-one" records product - people, property, phone, vehicle, and social media searches on a claimed 350 million people. It's operated by National Data Analytics, LLC of Goleta, California, a registered California data broker and a Daniel's Law co-defendant alongside Scalable Commerce (Kids Live Safe). The $1 trial converts to $29.96 a month. It is not related to National Public Data, the company behind the 2024 breach. Its opt-out works, with a stated ~24-hour turnaround.

Public Data Check homepage screenshot

Public Data Check overview

At a glance

Quick facts
Privacy Risk
LimitedModerateSubstantialExtensive
Data published
Extensive
Re-listing frequency
Recurring
Complaint record
Mixed
Opt-out friction
Moderate
Operator opacity
Mostly disclosed
Prior data incidents
None documented

Each broker is scored 1 to 4 across the six dimensions above; higher means more exposure, and the overall gauge is their average.

What each dimension means
  • Data published: how much and how sensitive the personal data they put out.
  • Re-listing frequency: how quickly you reappear after opting out.
  • Complaint record: volume and pattern of complaints across BBB, Trustpilot, and Sitejabber; no findable review presence counts against the broker.
  • Opt-out friction: how hard the removal process is to complete.
  • Operator opacity: how hidden the operating company and its principals are.
  • Prior data incidents: history of breaches or leaks of the data they hold.
Category

People search · property · phone · vehicle · social media

Operating entity

National Data Analytics, LLC

Headquarters

Goleta, CA

Claimed database

350M people · 500M phones · 400M vehicles · 160M properties

Running since

2014 (per BBB)

Pricing

$1 trial · $29.96/mo after

BBB

A+ · accredited since 2015

Opt-out

On-site form + email validation · ~24h stated

FCRA covered?

No · explicitly bars babysitter and tenant screening

Background

Background

Five-in-one people search

Public Data Check pitches itself as a "five-in-one" records site - People, Property, Phone, Vehicle, and Social Media searches under one subscription. The homepage promises to "Discover People, Property, Phone and Vehicle Details that Google can't show you," claims "billions of pieces of data" - 350 million people records, 500 million phones, 400 million vehicles, 160 million properties - and assures visitors every search is "Anonymous and Private." The marketing angles run from spam-call lookups and used-car histories to vetting dates - "Discover the red flags BEFORE the date... Uncover money issues, warrants, and arrests."

Owner (privacy policy)

National Data Analytics, LLC

Address

5662 Calle Real, Suite 107 Goleta, CA 93117

Second address (BBB)

120 Cremona Dr Ste 155 Goleta, CA 93117

Side product

Public Data Check ID Protect · $1.94/mo

BBB record

Founded 12/11/2014 · accredited since 6/12/2015

National Data Analytics, LLC has run the site from Goleta since December 2014, per its BBB profile, and first appeared on California's data-broker rolls in the 2025 cycle. Its current CPPA registration declares two collection categories most people-search sites don't - biometric data and precise geolocation. The biometric line is less exotic than it sounds - per the privacy policy, it covers contact-center voice recordings, kept 120 days. The retention rule for everything else is blunter - identifiers, internet activity, and geolocation data are kept "indefinitely, unless the consumer requests that their information be deleted."

The registry filing is also where the site's own privacy language gets tested. The privacy policy says "Except as described herein, We do NOT sell or share your personal information with third parties" - the carve-out being targeted advertising - while the same company's current registry filing reports 140,857 requests to opt out of sale or sharing in a single reporting year, with 101,366 honored in full and 39,491 denied. Deletion requests fared better - 14,915 received, 14,726 honored, a 3-day median.

The billing side follows the industry template. The Terms of Use (revised June 4, 2025) spell out a $1.00 seven-day trial that converts to $29.96 a month until canceled, refunds "handled on a case-by-case basis" at the company's "sole discretion," AAA arbitration seated in Santa Barbara County with a 20-day mail-in opt-out, and a 30-day window to dispute any charge.

The subscription is the product. The $1 trial converts to $29.96 a month exactly seven days after registration, and billing continues until canceled. One BBB complainant describes five attempted $39.96 charges within two weeks of a $1 authorization - an amount that appears nowhere in the current terms - so whichever price applies, check your card statement.

Don't confuse it with National Public Data. That brand - behind the widely covered 2024 breach - was operated by Jerico Pictures, Inc. of Florida, an unrelated company. Public Data Check is also unrelated to publicdata.com, publicdatausa.com, and the MC2 Data network.

Data Published

Data types

9 categories

Public Data Check organizes the product into five searches - People, Property, Phone, Vehicle, and Social Media - and claims "billions of pieces of data" across them. Everything below comes from the site's own homepage marketing.

Sensitive: elevated identity-theft, doxxing, or safety riskStandard public-record field

  • Full names and aliases
  • Current addresses and address historySensitive
  • Phone numbers with reverse lookup showing the registered name and location
  • Email addresses
  • Social media profiles and activity
  • Criminal records, warrants, and arrestsSensitive
  • Financial distress indicators ("money issues")Sensitive
  • Property records with ownership and listing historySensitive
  • Vehicle records by VIN - ownership history, odometer rollbacks, stolen status, market value

Accuracy isn't verified against the actual subject. Sitejabber's 1-star reviews describe strangers' names listed as aliases and paid reports missing the details people bought them for. Aggregated records routinely attach to the wrong person - one more reason the FCRA disclaimer below matters.

The marketing points one way, the legal pages walk it back. The homepage sells vetting dates and screening for "money issues, warrants, and arrests," while the site's own FCRA page bars using reports for employment, credit, or insurance decisions, for screening "babysitters, cleaning personnel, nannies, contractors," and for "any other personal business transaction with another individual" - apartment leasing included.

Contact

Contacts & links

Documented channels
Operating entity

National Data Analytics, LLC

Address

5662 Calle Real, Suite 107 Goleta, CA 93117-2317

Second address (BBB)

120 Cremona Dr Ste 155 Goleta, CA 93117

Member support

1-800-950-0953 · 5am-7pm PT weekdays · 7am-4pm PT weekends

Alternate phones

The privacy channel is the registered one. The site's contact page runs on a web form and publishes no support email - the address with a regulator's filing behind it is privacyinfo@publicdatacheck.com, the contact on National Data Analytics' CPPA registration.

Network

Related sites

Shared counsel and principal, not filings

On paper, Public Data Check stands alone - National Data Analytics, LLC files its own California registration, separate from Scalable Commerce LLC's filing for Kids Live Safe and Quick Public Records, from a different address. No corporate filing we can cite documents common ownership. What links them is everything else - the two LLCs removed and appealed the Daniel's Law case jointly with shared counsel, all three sites run the identical privacy-request application down to a shared anti-bot site key, Chris Seidel appears on both companies' BBB profiles, and both profiles list the same second address in Goleta. Treat the sites below as an affiliated family, not confirmed common ownership.

Each site runs its own suppression. The family shares one privacy-request application, but nothing documents opt-outs propagating between brands. If your record shows on kidslivesafe.com or quickpublicrecords.com, file each site's form separately.

Owned or operated by National Data Analytics, LLC7 entities in this network · Goleta, CAExplore the full map

Reputation

Trust signals

Polished, familiar complaints

Public Data Check keeps one of the tidier storefronts in the category - a BBB A+ with accreditation back to 2015, and a 4.3-star Sitejabber average across 5,396 reviews. The complaints underneath are the industry's usual pair - trial conversions people say they never agreed to, and reports that get basic facts wrong.

Better Business BureauAccredited since 2015 · 21 complaints in 3 yearsA+As of 2026-08View profile
SmartCustomer (formerly Sitejabber)5,396 reviews · skews to post-purchase prompts4.3 / 5As of 2026-08View reviews
TrustpilotPage couldn't be read when checked · no rating citedUnverifiedAs of 2026-08Check Trustpilot
  • $1 trial converting to recurring monthly charges customers say they never authorized

  • Billing that continues after cancellation attempts - 15 of 21 BBB complaints are billing

  • Data-removal frustration from people who never signed up

  • Inaccurate reports - strangers listed as aliases, paid reports missing promised details

  • Ads implying the search is free before the paywall appears

Litigation

Litigation history

Daniel's Law defendant

National Data Analytics is a named defendant in the New Jersey Daniel's Law wave - and the way it's defending the case is one of the clearest public ties between Public Data Check and the Kids Live Safe family.

Atlas Data Privacy Corp. v. Scalable Commerce, LLC and National Data Analytics, LLC

Active

D.N.J. 1:24-cv-4160 (filed as 2:24-cv-04160) · Third Circuit No. 25-1564 · Filed 2024

Statute

New Jersey Daniel's Law

Defendants

National Data Analytics, LLC + Scalable Commerce, LLC

Origin

Bergen County BER-L-771-24 · removed Mar 25, 2024

Presiding

Judge Harvey Bartle III (sitting by designation)

One of the 100-plus suits Atlas Data Privacy Corp. filed as assignee of covered persons - judges, prosecutors, law enforcement - whose home addresses stayed online after takedown demands. National Data Analytics (publicdatacheck.com) and Scalable Commerce (kidslivesafe.com, quickpublicrecords.com) were sued together in Bergen County and removed the case jointly on March 25, 2024 with shared counsel; it moved to the Camden vicinage that April and was renumbered 1:24-cv-4160. The district court upheld Daniel's Law against constitutional challenge on November 26, 2024, in the consolidated ruling reported at 758 F. Supp. 3d 322 - written by Judge Harvey Bartle III, who presides over this docket too. A Womble Bond Dickinson client alert reports a renewed constitutional challenge denied on April 22, 2026, though that ruling came in a different defendant's case from the same wave, Atlas v. Sterling Data Co. Scalable Commerce and National Data Analytics filed an answer in October 2025 without separate dismissal briefing of their own. Both companies appealed together as Third Circuit No. 25-1564, and a related certified-question matter is docketed at the New Jersey Supreme Court as A-8-25.

An FTC case search for both "National Data Analytics" and "Public Data Check" returned no results as of August 4, 2026, and we found no state Attorney General action, class action, or breach report naming this operator beyond the Daniel's Law matter above. Public Data Check is also not among the brands named in the 2024 MC2 Data leak.

FAQ

Q & A

Common questions
Is Public Data Check a data broker?

Yes. Public Data Check is a subscription people-search service run by National Data Analytics, LLC, which has registered with California's Privacy Protection Agency as a data broker every cycle since 2025. It sells five search products - people, property, reverse phone, vehicle, and social media - on a claimed 350 million people records, behind a $1 trial that converts to $29.96 a month.

Who owns Public Data Check?

National Data Analytics, LLC of Goleta, California - the entity named in the site's own privacy policy, its footer, and its CPPA registrations. No founder or executive is publicly named, and the one individual on the BBB record holds a support-department title rather than an ownership role. The company is closely tied to Scalable Commerce LLC (Kids Live Safe, Quick Public Records) through joint litigation, shared opt-out infrastructure, and that shared BBB principal, but no corporate filing we can cite documents common ownership.

Is Public Data Check the same company as National Public Data?

No. National Public Data - the brand behind the widely reported 2024 breach - was operated by Jerico Pictures, Inc. of Florida, an entirely different company. Public Data Check is run by National Data Analytics, LLC of Goleta, California, and we found no breach report naming it. It's also unrelated to publicdata.com, publicdatausa.com, and the MC2 Data network.

How do I remove my information from Public Data Check?

Through the Privacy Requests form in the help center. Leave the request type on Do Not Sell My Info, which is what suppresses a listing. Switching to Delete My Info only reaches a subscriber's account data and leaves a public record up. The form takes first name, last name, city, state, ZIP and age, matched to the listing, then sends a code to type and, after you've pressed Remove on your record, a link the site says is good for 60 minutes. Miss it and nothing is filed. Public Data Check says removals land at the next database update, usually inside 24 hours, and its registry filing shows a three-day median. The screens are in the Public Data Check removal guide.

Why was I charged $29.96 by Public Data Check?

The $1.00 seven-day trial converts to the full $29.96 monthly subscription exactly seven days after registration, and it renews until canceled. Cancel by phone at 1-800-950-0953, by email, or online; refunds are case-by-case per the terms, and the terms give you only 30 days to dispute a charge, so move quickly. One BBB complainant reports attempted $39.96 charges - an amount not in the current terms - so check your statement closely either way, and dispute with your card issuer if support won't resolve it.

Does Public Data Check sell my personal information?

Its privacy policy says "Except as described herein, We do NOT sell or share your personal information with third parties," with a carve-out for targeted advertising. The company's own current CPPA registry filing, meanwhile, reports 140,857 requests to opt out of sale or sharing in one reporting year, 39,491 of them denied. However you square those statements, the opt-out channel exists and is heavily used. One form handles both request types, but they aren't interchangeable - Do Not Sell My Info is the one that suppresses a public listing, while Delete My Info is for account holders removing their own account data.

Is Public Data Check covered by FCRA?

No. The site disclaims being a consumer reporting agency in its footer, its Terms of Use, and a dedicated FCRA page, so its reports legally can't be used for credit, insurance, employment, or tenant screening - the FCRA page specifically bars vetting babysitters, nannies, cleaning personnel, and contractors, and "any other personal business transaction with another individual." That doesn't change what a report reveals about you to whoever buys one, which is why removal is still worth doing.

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Last updated:

August 4, 2026 · Drafted from publicdatacheck.com's own pages (fetched August 4, 2026), National Data Analytics' CPPA registry filings, its BBB profile, and the Daniel's Law dockets.