Broker profile
Share Local Media
A New York direct-mail company, Share Local Media, Inc., buys names and mailing addresses from data providers so e-commerce brands can post advertising to people who never asked for it. It runs two separate request sites. One stops the mail for anybody. The other deletes what it holds and refuses you outright unless your state has passed a privacy law. It's on California's data-broker register with 892,395 deletion requests.
Share Local Media overview
At a glance
- Data published
- Moderate
- Re-listing frequency
- Recurring
- Complaint record
- Pattern of complaints
- Opt-out friction
- High
- Operator opacity
- Mostly disclosed
- Prior data incidents
- None documented
Each broker is scored 1 to 4 across the six dimensions above; higher means more exposure, and the overall gauge is their average.
What each dimension means
- Data published: how much and how sensitive the personal data they put out.
- Re-listing frequency: how quickly you reappear after opting out.
- Complaint record: the volume and pattern of complaints across BBB, Trustpilot, and Sitejabber. No listing, or a listing with no reviews, counts against the broker.
- Opt-out friction: how hard the removal process is to complete.
- Operator opacity: how hidden the operating company and its principals are.
- Prior data incidents: history of breaches or leaks of the data they hold.
- Category
Direct mail · postal advertising for e-commerce brands
- Operating entity
Share Local Media, Inc.
- Headquarters
44 Wall St, New York
- Product
Shared Mail Program and the Poplar platform
- What it holds
Your name and mailing address, bought from data providers
- CA deletion requests
892,395 · 1,855 denied
- Stop the mail
Works for anyone, in any state
- Delete your data
Only if your state has a privacy law · otherwise refused
- States it serves
19 · Nevada isn't among them
- BBB rating
D- · not accredited
Background
Background
Share Local Media sells direct mail to online brands, pitched as advertising you can measure the way you measure a banner ad. The mail lands on your doormat because a company bought your address.
- Operating entity
Share Local Media, Inc.
- Address
Share Local Media ATTN: Client Service - Privacy Policy Question 44 Wall St, 23rd Floor New York, NY 10005
- Privacy contact
- Rights request line
- Mailings opt-out
- Rights request form
The company is open about the business. Its privacy policy says that to provide its mailing services it purchases or receives personal information such as name and mailing addresses from data providers and third parties. Its about page describes a team of around 85, more than 750 clients and over a billion pieces mailed, with headquarters in New York City, and the BBB records the business as started in February 2016.
It also runs ordinary web tracking on its own sites, including heypoplar.com, the Poplar platform its policy names as one of them, collecting device identifiers, browsing behaviour and location down to GPS coordinates. That side covers people who visit its websites, not everyone who receives the mail.
Data Published
Data types
Nothing here is published about you. It's bought, used to address an envelope, and held. These are the categories its policy describes.
Your name and mailing address, purchased from data providers and third parties
Contact details you hand over directly, if you ever fill in one of its forms
Device and browser identifiers collected across its own web properties
Browsing behaviour, including pages visited and links clicked
Location information, including GPS coordinates where a device provides them, although its California registry filing answers No to collecting precise geolocation
Information received through mergers, acquisitions and publicly available sources
The address is the identity here. In a direct-mail file you're an address with a name attached, not the other way round. That's why both forms are built around your street address, and why one typed slightly differently from the one on file may match nothing.
Contact
Contacts & links
- Operating entity
Share Local Media, Inc.
- Postal address
Share Local Media ATTN: Client Service - Privacy Policy Question 44 Wall St, 23rd Floor New York, NY 10005
- Privacy email
- Registry contact email
privacy-team@sharelocalmedia.com · the address on its California filing
- Rights request phone
- Stop the mail
- Data rights
Reputation
Trust signals
Share Local Media sells to brands, not the public, so the people it affects mostly never learn its name. The one place they've found it is the BBB, where the record is small and entirely negative.
Unsolicited mail from a company the recipient had never heard of, with no address on its website to write to
Mail still addressed to a relative who died decades ago
FAQ
Q & A
How did they get my address if I've never used them?
They bought it. The privacy policy says Share Local Media purchases or receives names and mailing addresses from data providers and third parties to provide its mailing services. You never need to have dealt with the company for your address to be in its files.
What's the difference between their two forms?
One stops the mail, the other reaches the data. opt-out.sharelocalmedia.com removes your address from future Shared Mail Program mailings and accepts anyone. privacy.sharelocalmedia.com is the rights form for knowing, correcting or deleting what they hold, and it decides what you may ask based on the state you select.
It said there are no request types for my state. What does that mean?
It means Share Local Media isn't offering those request types in your state. The form says "There are no available request types for your state" and points you back at the mailings opt-out. You can still stop the mail. You just aren't being offered a way to make them delete what they hold.
It doesn't mean your state has no privacy law. Nevada is absent from their list, yet Nevada has NRS 603A, which carries its own opt-out-of-sale right. If your state is missing, look up what your own law gives you and put the request to them in writing anyway.
Which states do get options?
The policy lists nineteen. California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah and Virginia. Oregon and Minnesota residents can also ask for a list of the specific third parties their information went to. Nevada is absent, although Carney Direct, another direct-mail broker, includes it on the equivalent list.
Can they refuse even if my state is on the list?
Yes. The policy reserves the right to decline where they can't verify your identity or locate your information, and says they'll explain why. In its California filing Share Local Media reports denying 1,855 of 892,395 deletion requests, with a one-day median response.
Take yourself off data broker sites
Redact scans 120+ data broker sites from your device, finds where your details are listed, and submits the removal requests for you. If a broker relists you, it files again.
August 18, 2026 · Both request sites walked firsthand before a word was drafted, because both refuse automated readers. The walk established the mailings form's fields and reCAPTCHA, that its state field gates nothing, and the rights form's state refusal, reproduced by selecting Oklahoma as a control. Company detail from Share Local Media's privacy policy and the California data-broker registry.
September 10, 2026 · Rechecked. Both request sites still answer a Cloudflare challenge to anything scripted, so the walk's account stands. The policy, effective January 1, 2026, still names the same two sites, nineteen states, phone line and email. The registry row still reads 892,395 deletion requests, 890,540 complied and 1,855 denied; the registry heads those columns 2024 while the policy's own table labels the identical figures as 2025. A BBB profile the August draft missed was added.