Broker profile

MyLife

A US people-search and "reputation score" service operated by Mylife.com, Inc. out of North Hollywood, California. Founded 2002 by CEO Jeffrey Tinsley (originally as reunion.com, the old-classmates network it later pivoted away from). The named defendant in a 2020 FTC / DOJ enforcement action that ended in a December 2021 settlement: $33.9M in judgments, $21M in consumer redress, and a permanent ban on deceptive negative-option marketing. BBB rating F (not accredited; 423 complaints in 3 years).

Manual removal guide Visit mylife.com

MyLife overview

At a glance

Quick facts

Privacy Risk

LimitedModerateSubstantialExtensive

Data published: Extensive
Re-listing frequency: Recurring
Complaint record: Severe
Opt-out friction: High
Operator opacity: Mostly disclosed
Prior data incidents: None documented

Each broker is scored 1 to 4 across the six dimensions above; higher means more exposure, and the overall gauge is their average.

What each dimension means

Data published: how much and how sensitive the personal data they put out.
Re-listing frequency: how quickly you reappear after opting out.
Complaint record: volume and pattern of complaints across BBB, Trustpilot, and Sitejabber; no findable review presence counts against the broker.
Opt-out friction: how hard the removal process is to complete.
Operator opacity: how hidden the operating company and its principals are.
Prior data incidents: history of breaches or leaks of the data they hold.

Category: People search · "reputation score"
Operator: Mylife.com, Inc.
Founded: 2002
CEO: Jeffrey Tinsley
Headquarters: North Hollywood, CA
BBB rating: F
BBB complaints (3yr): 423
FTC settlement: $33.9M total · Dec 15, 2021
FCRA covered?: No

Background

Company history

MyLife was founded in 2002 by Jeffrey Tinsley in California - originally as Reunion.com, an old-classmates social network competing with Classmates.com. After Facebook flattened the social-network category, Tinsley pivoted the company to people-search and launched the consumer-facing brand "MyLife" with a signature product, the "MyLife Reputation Score", a proprietary algorithmic rating that purports to summarize a person's online presence and is designed to push viewers into buying a paid subscription to "see what's behind" their own score.

Operating entity: Mylife.com, Inc.
Founded: Jan 16, 2002
Founder & CEO: Jeffrey Tinsley
Original brand: Reunion.com
Headquarters: North Hollywood, CA
Signature product: "MyLife Reputation Score"

The Reputation Score is the core of what made MyLife different from conventional people-search competitors - and what eventually drew federal enforcement. MyLife sent users teaser previews that implied their public report contained arrest records, criminal records, and sex offender registrations, even when no such records actually existed in the underlying data. Concerned users were funneled into hard- to-cancel auto-renewing subscriptions to "see the full report" - which typically contained no such damaging records at all.

The FTC and DOJ filed suit against MyLife and Tinsley personally in July 2020, alleging violations of the FTC Act, the Restore Online Shoppers' Confidence Act (ROSCA), the FCRA, and the Telemarketing Sales Rule. The case settled in December 2021 with a permanent ban on deceptive negative-option marketing and a combined $33.9M in judgments against the company and Tinsley personally. See the Litigation section below for full details.

The "reputation score" is the most distinctive risk factor on this site. Other people-search brokers aggregate public records and present them straight; MyLife aggregates the same public records but wraps them in a single numeric "score" that creates an implicit narrative of dangerousness. The FTC complaint specifically targeted this design pattern. Even post-settlement, the Reputation Score is still the front door to MyLife's monetization, so you should expect the same psychological pressure that drove the regulatory action.

Data Published

Data types

9 categories + Reputation Score

Sensitive: elevated identity-theft, doxxing, or safety riskStandard public-record field

Full names, including aliases and prior names
Current and previous home addressesSensitive
Phone numbers
Email addresses
Approximate age and date of birthSensitive
Names of likely relatives, household members, and known associatesSensitive
Court and criminal-record summaries (per the FTC complaint, often inflated or misleading)Sensitive
Education and employment data when available
Linked social-media profile data
"MyLife Reputation Score" - the algorithmic 1-5 score that aggregates all of the above into a single number

Data sources: US public records (voter rolls, property, court), commercial data aggregators, and indexed social profiles. Records are not verified against the actual subject and may be stale, mismatched, or attributable to the wrong person.

Per the 2020 FTC complaint: MyLife teaser previews historically claimed reports included "arrest records," "criminal records," and "sex offender registrations" even when no such records existed in the underlying data. The 2021 settlement bans MyLife from making such claims unless the claims are backed by actual records. Verify any criminal-record claim shown on a MyLife teaser against a state's official court records before treating it as accurate.

Contact

Contacts & links

Mylife.com, Inc.

Operating entity: Mylife.com, Inc.
Headquarters address: 5161 Lankershim Blvd #250 North Hollywood, CA 91601-4963 United States
Customer service phone: +1 (310) 571-3144
Privacy / opt-out email: privacy@mylife.com
Website: https://www.mylife.com/
Opt-out / privacy controls: mylife.com/privacyrequest
BBB profile: North Hollywood, CA · F rating · not accredited · 423 complaints / 3yr

Network

Sister brands

2 alternate names

The BBB profile lists two additional domains as alternate business names for Mylife.com, Inc. They share the same operating entity.

Standalone broker

MyLife does not operate as part of a known multi-broker network in this directory. The opt-out covers this brand only; check the page-specific contact section above for the request mechanism.

California CPPA registry filings list the operator under the corporate alias Insightbridge LLC with Mylife.Com noted as an alternate name - useful if you need to track the registration via the CPPA's registry search. The current filing (Sheridan, WY) reports 37,196 requests to delete for 2024 - 36,677 complied in whole, 519 denied, two-day median response.

Owned or operated by Insightbridge LLC3 entities in this network · Sheridan, WYExplore the full map

reunion.com

Reputation

Trust signals

Uniformly negative

MyLife rates poorly across every major review platform. Trustpilot sits at 1.4, Sitejabber at 1.6, and the BBB customer-reviews section near 1.0. The BBB letter grade is F because Mylife.com "failed to respond" to 403 of the 423 complaints filed against it in the last three years.

Trustpilotmylife.com · 200+ reviews1.4 / 5As of 2026-05View reviews ↗

Better Business BureauMylife.com, Inc. (North Hollywood) · not accredited · 423 complaints / 3yrF ratingAs of 2026-05View profile ↗

SmartCustomer (formerly Sitejabber)mylife.com · 427 reviews1.6 / 5As of 2026-05View reviews ↗

"Reputation Score" teasers imply criminal / arrest records that don't actually exist when the user pays for the report
Hidden recurring subscriptions after a low-cost trial - the exact pattern the 2021 FTC settlement banned
Difficulty cancelling subscriptions; refund requests denied or ignored
Inaccurate associations - wrong relatives, wrong addresses, wrong ages
No accessible customer service path - the BBB cites 403 of 423 complaints went unanswered

Common complaint themes:

Litigation

Litigation history

$33.9M FTC / DOJ settlement

MyLife and Jeffrey Tinsley settled a major FTC enforcement action in December 2021. The case is widely cited as governing precedent on negative-option marketing in this category.

United States v. MyLife.com, Inc. and Jeffrey Tinsley

Enforcement action

C.D. California · Filed by DOJ on behalf of FTC · Jul 2020 · Settled Dec 15, 2021

Filed: Jul 2020
Settled: Dec 15, 2021
Court: C.D. California
Statutes: FTC Act, ROSCA, FCRA, TSR
Consumer redress: $21 million
Total judgments: $33.9 million
Tinsley personally: $5 million
MyLife corporate: $16M

The FTC and DOJ alleged that MyLife sent users teaser previews claiming their public reports contained arrest records, criminal records, and sex offender registrations even when the underlying data contained no such records. Concerned users were funneled into hard-to-cancel auto-renewing subscriptions to "see the full report." The settlement permanently bans MyLife and Tinsley individually from deceptive negative-option marketing, requires monitoring and compliance reporting, and imposes the $33.9M in monetary judgments. The $16M MyLife portion was partially suspended due to the company's inability to pay the full amount.

The MyLife consent decree's permanent ban on Tinsley as an individual is unusually broad - it reaches not just Mylife.com, Inc. but any future business Tinsley operates in this category. We have not found subsequent FTC, state AG, or class actions against MyLife or Tinsley since the 2021 settlement.

FAQ

Q & A

Common questions

Is MyLife a data broker?

Yes. MyLife is a US people-search and reputation-score service operated by Mylife.com, Inc. out of North Hollywood, California. It was founded in 2002 by Jeffrey Tinsley, originally as Reunion.com. MyLife is best known for its proprietary MyLife Reputation Score, which was the centerpiece of the 2020 FTC/DOJ enforcement action that settled in December 2021.

Who owns MyLife?

MyLife is operated by Mylife.com, Inc. (also filed under the corporate alias Insightbridge LLC on the California CPPA registry). Jeffrey Tinsley is founder and CEO. The December 2021 FTC/DOJ consent decree ordered MyLife.com and Tinsley to pay $21 million in consumer redress (with $33.9M in total judgments against the company and Tinsley personally, including a $5 million judgment against Tinsley individually), and permanently banned both from deceptive negative-option marketing after allegations involving teaser background reports and difficult-to-cancel subscriptions.

What information does MyLife publish?

MyLife publishes full names and aliases, current and previous home addresses, phone numbers, email addresses, approximate age and date of birth, likely relatives and associates, court and criminal-record summaries (which per the FTC complaint were historically inflated), education and employment data, linked social profiles, and the proprietary MyLife Reputation Score that aggregates everything into a 1-5 rating.

Can I remove myself from MyLife?

Yes. MyLife offers a CCPA-based opt-out at mylife.com/privacyrequest and accepts privacy requests at privacy@mylife.com. The BBB cites that MyLife failed to respond to 403 of 423 complaints filed in the last three years, so plan to follow up and escalate if your initial request goes unanswered. See our MyLife removal guide for step-by-step instructions.

How long does MyLife take to remove information?

MyLife does not publish a specific SLA. Given the BBB record of 403 unanswered complaints out of 423, real-world processing is unreliable. Resubmit if no response within a few weeks and consider state-AG or CCPA-enforcement escalation, since BBB complaints frequently describe records reappearing or removal requests being ignored entirely.

Is MyLife covered by FCRA?

No. MyLife is not a Consumer Reporting Agency under the FCRA. The 2021 FTC/DOJ consent decree specifically alleged violations of the FCRA among other statutes (FTC Act, ROSCA, Telemarketing Sales Rule), banning MyLife from claiming reports contain arrest records, criminal records, or sex offender registrations unless actually supported by real records.

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Last updated:

May 21, 2026