Broker profile

MyLife

Redact removes listings on paid plans

A US people-search and "reputation score" service operated by Insightbridge LLC, the operator named in its privacy policy and California data broker registration as of August 2026. Founded 2002 by Jeffrey Tinsley (originally as Reunion.com, an old-classmates network that was renamed MyLife in 2009). Mylife.com, Inc. was the named defendant in a 2020 FTC / DOJ enforcement action that ended in a December 2021 settlement: $33.9M in judgments, $21M in consumer redress, and a permanent ban on negative-option marketing. BBB rating F (not accredited; 423 complaints in 3 years).

Opt out of MyLife Visit mylife.com

MyLife overview

At a glance

Quick facts

Redact's exposure rating

Substantial

LimitedModerateSubstantialExtensive

Data published: Editorial estimate
Re-listing frequency: Editorial estimate
Complaint record: Severe
Opt-out friction: High
Operator opacity: Mostly disclosed
Prior data incidents: None documented

Our editorial assessment from public sources as of May 21, 2026, and our own opt-out testing as of May 21, 2026. Each dimension is scored 1 to 4, higher means more exposure, and the overall gauge is their average, unless a confirmed breach holds it higher. It is an opinion, not a finding about the company's conduct or legal compliance. Dimensions marked "Editorial estimate" are estimated from the kind of service offered rather than observed on this site. How we score

What each dimension means

Data published: how much and how sensitive the personal data they put out.
Re-listing frequency: how quickly you reappear after opting out.
Complaint record: the volume and pattern of complaints across BBB, Trustpilot, and Sitejabber. No listing, or a listing with no reviews, counts against the broker.
Opt-out friction: how hard the removal process is to complete.
Operator opacity: how hidden the operating company and its principals are.
Prior data incidents: history of breaches or leaks of the data they hold.

Category: People search · "reputation score"
Operator: Insightbridge LLC
Founded: 2002
Founder: Jeffrey Tinsley
Registry address: Sheridan, WY
BBB rating: F
BBB complaints (3yr): 423
FTC settlement: $33.9M total · Dec 15, 2021
FCRA covered?: Disputed · the FTC alleged it acted as a consumer reporting agency (2020)

Background

Company history

MyLife was founded in 2002 by Jeffrey Tinsley in California, originally as Reunion.com, an old-classmates social network competing with Classmates.com. Reunion.com was renamed MyLife in 2009 and later moved into people-search, with a signature product, the "MyLife Reputation Score", a proprietary algorithmic rating that purports to summarize a person's online presence, with offers to buy a paid subscription to "see what's behind" their own score.

Operating entity: Insightbridge LLC (current California registration); the 2021 FTC/DOJ order named MyLife.com, Inc.
Founded: Jan 16, 2002
Founder: Jeffrey Tinsley
Original brand: Reunion.com
Registry address: Sheridan, WY
Signature product: "MyLife Reputation Score"

The Reputation Score is the core of what made MyLife different from conventional people-search competitors. The FTC's complaint alleged that MyLife sent users teaser previews implying their public report contained arrest records, criminal records, and sex offender registrations, even when no such records existed in the underlying data, and that concerned users were funneled into hard-to-cancel auto-renewing subscriptions to "see the full report." In 2021 the court ruled on summary judgment that MyLife's red "arrest/criminal record" banners were deceptive under the FTC Act.

The FTC and DOJ filed suit against Mylife.com, Inc. and Tinsley personally in July 2020, alleging violations of the FTC Act, the Restore Online Shoppers' Confidence Act (ROSCA), the FCRA, and the Telemarketing Sales Rule. The case settled in December 2021 with a permanent ban on negative-option marketing and a combined $33.9M in judgments against the company and Tinsley personally. See the Litigation section below for full details.

The "reputation score" is the most distinctive feature of this site. Other people-search brokers present public records as a list; MyLife also wraps them in a single numeric "score". The FTC case was about teaser previews and record flags rather than the score itself, but the Reputation Score is still the front door to MyLife's paid products, so expect upsell prompts around it.

Data Published

Data types

9 categories + Reputation Score

Sensitive: elevated identity-theft, doxxing, or safety riskStandard public-record field

Full names, including aliases and prior names
Current and previous home addressesSensitive
Phone numbers
Email addresses
Approximate age and date of birthSensitive
Names of likely relatives, household members, and known associatesSensitive
Court and criminal-record summaries (the FTC complaint alleged these were often misleading)Sensitive
Education and employment data when available
Linked social-media profile data
"MyLife Reputation Score": the algorithmic 1-5 score that aggregates all of the above into a single number

Data sources: US public records (voter rolls, property, court), commercial data aggregators, and indexed social profiles. Records aren't verified against the actual subject and may be stale, mismatched, or attributable to the wrong person.

Per the 2020 FTC complaint: MyLife teaser previews historically claimed reports included "arrest records," "criminal records," and "sex offender registrations" even when no such records existed in the underlying data. The 2021 settlement bans MyLife from making such claims unless the claims are backed by actual records. Verify any criminal-record claim shown on a MyLife teaser against a state's official court records before treating it as accurate.

Contact

Contacts & links

Insightbridge LLC

Operating entity: Insightbridge LLC (the 2021 FTC/DOJ order named MyLife.com, Inc.)
Registry address (CA data broker filing): 1309 Coffeen Avenue, Suite 14998 Sheridan, WY 82801 United States
Customer service phone: +1 (310) 571-3144
Privacy / opt-out email: privacy@mylife.com
Website: https://www.mylife.com/
Opt-out / privacy controls: mylife.com/privacyrequest
BBB profile: North Hollywood, CA · F rating · not accredited · 423 complaints / 3yr

Network

Related sites

1 former brand

Reunion.com, MyLife's original brand, was renamed MyLife in 2009, and Reunion.com's privacy-request link goes to MyLife. No filing names Reunion.com's current operator. MyLife itself is operated by Insightbridge LLC.

Standalone broker

MyLife isn't part of a known multi-broker network in this directory. The opt-out covers this brand only; check the page-specific contact section above for the request mechanism.

Owned or operated by Insightbridge LLC3 entities in this network · Sheridan, WYExplore the full map

reunion.com

Reputation

Trust signals

Uniformly negative

MyLife rates poorly across every major review platform. Trustpilot sits at 1.4, Sitejabber at 1.6, and the BBB customer-reviews section near 1.0. The BBB letter grade is F because Mylife.com "failed to respond" to 403 of the 423 complaints filed against it in the last three years.

Trustpilotmylife.com · 200+ reviews1.4 / 5As of 2026-05View reviews ↗

Better Business BureauListed under Mylife.com, Inc. (North Hollywood) · not accredited · 423 complaints / 3yrF ratingAs of 2026-05View profile ↗

SmartCustomer (formerly Sitejabber)mylife.com · 427 reviews1.6 / 5As of 2026-05View reviews ↗

What reviewers and complainants say, from the sources above. Redact hasn't verified these complaints.

Teaser previews that, per the FTC's 2020 complaint, implied criminal or arrest records that didn't exist
Hidden recurring subscriptions after a low-cost trial, the practice the 2021 FTC settlement addressed
Difficulty cancelling subscriptions; refund requests denied or ignored
Inaccurate associations (wrong relatives, wrong addresses, wrong ages)
No accessible customer service path (the BBB cites 403 of 423 complaints went unanswered)

Common complaint themes:

Litigation

Litigation history

$33.9M FTC / DOJ settlement

Mylife.com, Inc. and Jeffrey Tinsley settled an FTC / DOJ enforcement action in December 2021.

United States v. MyLife.com, Inc. and Jeffrey Tinsley

Enforcement action

C.D. California · Filed by DOJ on behalf of FTC · Jul 2020 · Settled Dec 15, 2021

Filed: Jul 2020
Settled: Dec 15, 2021
Court: C.D. California
Statutes: FTC Act, ROSCA, FCRA, TSR
Consumer redress: $21 million
Total judgments: $33.9 million
Tinsley personally: $5 million
MyLife corporate: $16M

The FTC and DOJ alleged that MyLife sent users teaser previews claiming their public reports contained arrest records, criminal records, and sex offender registrations even when the underlying data contained no such records, and that concerned users were funneled into hard-to-cancel auto-renewing subscriptions to "see the full report." The settlement permanently bans MyLife and Tinsley individually from negative-option marketing, requires monitoring and compliance reporting, and imposes the $33.9M in monetary judgments. The $16M MyLife portion was partially suspended due to the company's inability to pay the full amount.

The consent decree names Tinsley individually as well as Mylife.com, Inc., and the FTC says both are permanently banned from offering any product with a negative option feature. We haven't found subsequent FTC, state AG, or class actions against MyLife or Tinsley since the 2021 settlement.

FAQ

Q & A

Common questions

Is MyLife a data broker?

Yes. MyLife is a US people-search and reputation-score service operated by Insightbridge LLC, the operator named in its privacy policy and California data broker registration as of August 2026. It was founded in 2002 by Jeffrey Tinsley, originally as Reunion.com. MyLife is best known for its proprietary MyLife Reputation Score. A 2020 FTC/DOJ action over its teaser previews settled in December 2021.

Who owns MyLife?

MyLife is operated by Insightbridge LLC, per its privacy policy (August 2026); the 2021 FTC/DOJ order named Mylife.com, Inc. MyLife was founded by Jeffrey Tinsley. The December 2021 FTC/DOJ consent decree ordered Mylife.com, Inc. and Tinsley to pay $21 million in consumer redress (with $33.9M in total judgments against the company and Tinsley personally, including a $5 million judgment against Tinsley individually), and permanently banned both from negative-option marketing after allegations involving teaser background reports and difficult-to-cancel subscriptions.

What information does MyLife publish?

MyLife publishes full names and aliases, current and previous home addresses, phone numbers, email addresses, approximate age and date of birth, likely relatives and associates, court and criminal-record summaries (which the FTC complaint alleged were often misleading), education and employment data, linked social profiles, and the proprietary MyLife Reputation Score that aggregates everything into a 1-5 rating.

Can I remove myself from MyLife?

Yes. MyLife offers a CCPA-based opt-out at mylife.com/privacyrequest and accepts privacy requests at privacy@mylife.com. The BBB cites that MyLife failed to respond to 403 of 423 complaints filed in the last three years, so plan to follow up and escalate if your initial request goes unanswered. See our MyLife removal guide for step-by-step instructions.

How long does MyLife take to remove information?

MyLife doesn't publish a specific SLA. Given the BBB record of 403 unanswered complaints out of 423, real-world processing is unreliable. Resubmit if no response within a few weeks and consider state-AG or CCPA-enforcement escalation, since some BBB complaints describe records reappearing or removal requests being ignored entirely.

Is MyLife covered by FCRA?

MyLife says it isn't a consumer reporting agency. The FTC and DOJ's 2020 complaint alleged it operated as one and violated the FCRA. That claim was never decided, because the case settled in December 2021 under an order banning MyLife from claiming reports contain arrest, criminal or sex-offender records unless real records back them.

Take yourself off data broker sites

Redact scans data broker sites from your device. The free scan shows which of your details are exposed but hides which broker lists you; Premium and Ultimate show where each listing is. They also submit the MyLife removal for you, re-scan about every 15 days and file again if your listing comes back.

Scan for Free

Last verified May 21, 2026.

The page provides general information, not legal advice. Redact is not affiliated with or endorsed by MyLife or any other company named here. Spotted an error, or represent this company? Email support@redact.dev.