Broker profile
Focus USA
A direct-marketing list company selling prospect data for mail, email and digital campaigns, with new mover data as the flagship product. Focus USA, Inc. runs its own marketing database from a PO Box in Paramus, New Jersey, and told California it received 965,924 deletion requests in 2024, granted every one and cleared them in a day. The opt-out is one page covering all four rights at once. It asks for more than most, up to three email addresses and two phone numbers, and ends on an arithmetic CAPTCHA.
Focus USA overview
At a glance
- Data published
- Moderate
- Re-listing frequency
- Recurring
- Complaint record
- No public record
- Opt-out friction
- Moderate
- Operator opacity
- Mostly disclosed
- Prior data incidents
- None documented
Each broker is scored 1 to 4 across the six dimensions above; higher means more exposure, and the overall gauge is their average.
What each dimension means
- Data published: how much and how sensitive the personal data they put out.
- Re-listing frequency: how quickly you reappear after opting out.
- Complaint record: the volume and pattern of complaints across BBB, Trustpilot, and Sitejabber. No listing, or a listing with no reviews, counts against the broker.
- Opt-out friction: how hard the removal process is to complete.
- Operator opacity: how hidden the operating company and its principals are.
- Prior data incidents: history of breaches or leaks of the data they hold.
- Business
Database marketing agency selling prospect lists
- Headline product
New mover and life-event data
- Company
Focus USA, Inc., PO Box 1782, Paramus, NJ 07653
- Phone
- Rights offered
Access · Correct · Delete · Opt-out, as tick boxes
- Matching rule
Name and address, or email · the form requires both
- 2024 requests
965,924 received, all granted, none denied
- Turnaround
1 day, mean and median, as filed
Background
Background
Focus USA calls itself a database marketing agency that sources and maintains its own marketing database, then sells targeted prospect data to companies chasing new customers.
- Registrant
Focus USA, Inc.
- Filed address
PO Box 1782, Paramus, NJ 07653
- Filed contact
A named individual's work email, not a privacy alias
- Scale it claims
Over 260 million individuals and 378 million opt-in email records
- Gender identity data?
Yes, as filed
- Precise geolocation?
No, as filed
- Sold to any government?
No, as filed
The centrepiece is new mover marketing. Focus USA publishes a New Mover Year-End Review, interactive maps of moving patterns and commentary on migration trends, which is the marketing face of a database that knows who recently changed address.
That timing is the whole value. Someone who's just moved needs a bank, an insurer, broadband, furniture and a dentist inside a few weeks, with no loyalties yet, so a fresh list of those people is worth far more per name than a general mailing list. Focus USA sells the same logic as life events more broadly, listing new parents, marital status changes, engagements and new drivers among more than eleven it tracks. The marketable moment is the disruption.
So the exposure isn't that Focus USA publishes your details somewhere a stranger can search. It doesn't. It's that a change in your circumstances becomes a purchasable signal, and the wave of unsolicited mail after a house move is the visible symptom.
On sensitive categories its filing is mostly No, with no minors, no biometrics, no precise location and no government sales. The one exception is a Yes to collecting gender identity and gender expression data, an unusual thing for a mailing-list company to hold and the only sensitive category it claims.
A PO Box and one person's work email are the filing's tell. Focus USA gave California a post office box and an individual's address rather than a privacy alias or a compliance department. That breaks no rule, and small operators aren't automatically worse than large ones, but it does mean your request lands in one inbox. Its privacy policy does name a separate privacy@focus-usa.com for the Privacy Office, which is also where appeals go.
Data Published
Data types
Sold as list segments to companies running campaigns, never published anywhere you could search. You find out you're on it from the post, not from a search result.
Name and postal address, the core of any mailing list
Recent change of address, the new mover signal
Email addresses for email campaign targeting
Life-event indicators such as a new baby, a marriage, an engagement or a new driver, used to time an approach
Property details such as home value, year built and lot size, sold as a separate data set
Gender identity and gender expression data, per its own filing
Derived audience segments for direct mail, email and digital campaigns
Moving house is the moment your address is most widely resold. Change-of-address information circulates through mail forwarding, utility connections, voter re-registration and property records, and list companies buy and combine those signals. If a move produced a sudden wave of junk mail at the new place, this is the machinery behind it.
Contact
Contacts & links
- Company
Focus USA, Inc.
- Address
PO Box 1782, Paramus, NJ 07653
- Phone
- Privacy Office
privacy@focus-usa.com, for appeals after a denied request
Key links
Credit where it's due, with a caveat. The URL Focus USA filed with California is the page that carries the working form, and that form handles all four rights at once rather than making you choose. It isn't frictionless. It ends on an arithmetic CAPTCHA and asks for more identifiers than most, including up to three email addresses and two phone numbers.
Reputation
Trust signals
Focus USA sells to marketers, so what little reputation trail exists belongs to buyers of lists rather than to people on them. Nobody opens a piece of junk mail and knows which list company supplied the name.
FAQ
Q & A
How does Focus USA know I moved?
Mail forwarding, utility and service connections, property records and updated registrations all signal a move, and list companies buy and combine those sources. Focus USA sells the result as new mover data, its headline product, and publishes migration analysis built on it.
What do I need to give them to be removed?
Its own note says removal needs a match on either name and address or email. Give both, because you may sit on the database under an old address and a current email, or the reverse. Our Focus USA removal guide walks the fields.
Should I use my old address or my new one?
If post-move junk mail brought you here, submit the address the mail is arriving at, since that's the record being sold. A second submission for the previous address is worth it, because the old record can persist separately and keep feeding lists.
Why did they receive nearly a million deletion requests?
Almost certainly not a million individuals. Focus USA's own opt-out page addresses bulk, third-party opt-out providers sending more than 20 requests a day and points them at an API or SFTP feed. That's the paid removal-service industry filing for customers at scale, which is the realistic explanation for 965,924 requests cleared at a one-day median. The same figure appears in its opt-out-of-sale column, so each submission was likely counted under both.
Is a mailing-list broker really worth bothering with?
It depends what bothers you. It won't expose your address to a stranger running a search, so the doxxing risk is low. What it does is keep your household in circulation as a marketing target during exactly the periods when you're most disrupted, and the opt-out costs about two minutes.
Take yourself off data broker sites
Redact scans 120+ data broker sites from your device, finds where your details are listed, and submits the removal requests for you. If a broker relists you, it files again.
September 10, 2026 · The opt-out was walked firsthand on August 18, 2026 before a word was drafted; the bulk-provider notice, the matching rule and the field list come from that screen. That walk corrected an earlier draft which claimed the form had no CAPTCHA. It ends on a required arithmetic question, and it also carries three email slots, two phone fields and a required on-behalf-of question. Rechecked September 10, 2026 against the served page, which still matches, and against the California registry, where the 2024 figures and every yes/no flag quoted here are unchanged. The BBB listing was read the same day.