How to remove yourself from Acxiom

A real email inbox you can check. Acxiom sends a verification link from noreply-optout@acxiom.com, and the marketing opt-out doesn't take effect until you click it. Use your real address, the one Acxiom is most likely to hold, because the same field is the address the Email Addresses segment suppresses - and consider whitelisting that sender so the email doesn't end up in spam.

Your name, current address, phone, and email. The form takes Title (optional), First, Middle, Last, Suffix, an area code + phone number, an email, and a full street address. The form takes one address, so if you've moved, submit a separate request for each address you've lived at.

For the Delete request in section 04, you need your date of birth. Acxiom's OneTrust portal verifies your identity with your name, address, date of birth, and email address.

Verification email never arrives. Check spam / promotions for noreply-optout@acxiom.com. If it's not there after a couple of hours, re-submit the form rather than waiting longer.

The verification link in the email doesn't open. The email body itself tells you to copy-paste it instead. If that also fails, the email lists Acxiom's Ask Privacy support form, a free-text form to the privacy team that needs no request ID, and the toll-free (877) 774-2094 as fallbacks.

The OneTrust verification emails are confusing or expire. Acxiom's own consumer-instructions page warns that verification "involves multiple emails with time limits." Don't start the Delete request unless you can respond to those quickly. If verification lapses you'll need to restart the request. Only Right to Know requests are capped at two per 12 months, so a lapsed Delete verification can simply be restarted.

You're not sure which path you want. Start with the marketing opt-out (section 03) - it's universally available, free, and quick. Then follow up with the Delete request (section 04), which Acxiom accepts from any US resident, to have the data deleted.

Your Delete request was denied. Appeal through the Acxiom Consumer Privacy Support Center, the same form as the Ask Privacy support form, and give the original request and its request ID, as Acxiom's appeal instructions ask.

You prefer not to use the web at all. US marketing opt-out can be done by phone - (877) 774-2094 - or by mail to Acxiom LLC, Consumer Care Advocate CWY0301-026, Attention: Consumer Rights Requests, P.O. Box 2000, Conway, AR 72033. Phone calls use an "identity authentication test" before the request is accepted. Mail submissions require "reasonable documentation."

We recommend re-running the marketing opt-out annually. Acxiom's segments refresh constantly as new data flows in from partners, so a yearly run, with any new address, phone or email, catches records the first one didn't match.

Acxiom is just one of many - and it's now an Omnicom property. Opting out of Acxiom doesn't opt you out of the broader IPG / Omnicom data stack. Other related properties worth knowing about: KINESSO (IPG's marketing-intelligence platform, also Omnicom- owned post-Nov 2025) and LiveRamp (the renamed Acxiom Corp from the 2018 split, now a separate public company with its own data-onboarding business and its own opt-out).

Suppress upstream data sources. Acxiom buys from public-records aggregators, marketing list providers, and loyalty-program data brokers. Reducing those upstream feeds - opting out of store loyalty programs, using a forwarding mailbox for non-essential mail, masking emails for non-essential signups - is what actually reduces re-listing risk over time.

Industry-wide opt-outs help. The DAA WebChoices tool and DMA Choice cover marketing-association members generally - Acxiom participates in both. They're a complement to the Acxiom-specific opt-out, not a replacement.