Cameo vs. OpenAI: When an AI “Cameo” Becomes a Trademark Fight

Cameo has sued OpenAI, arguing Sora’s new “Cameo” feature infringes and dilutes the CAMEO® brand and confuses users. The case tests how legacy internet brands survive when AI platforms co-opt their names – and their cultural meaning. (Reuters) Overview On October 28, 2025, Cameo (Baron App, Inc.) filed a trademark lawsuit in the U.S. District […]